Posted on 10/29/2010 5:35:25 PM PDT by Swordmaker
Where theres pain, theres opportunity.
Pre-Adobe, I made my living building rich, Flash-intensive sites for Gucci, Coca-Cola, Nike, and other big brands. Doing that job today, Id be in a jam: How could I create rich experiences that run on desktops (where Flash is the obvious, consistent (cross-browser/-platform) choice) and on iOS devices where Flash isnt allowed? Id have to create two versions of a everythingone Flash, and one HTML5*. Good luck getting clients to double their budgets, though, and yet they dont want richness cut in half.
So, the opportunity: Cut the cost of targeting multiple runtimes & well deliver real wins: more richness for clients, and a competitive advantage for customers.
Check out what engineer Rik Cabanier showed (just a tech demo, no promises, etc.) during MAX sneak peeks Tuesday night:
YouTube Video of the demonstration.
Are you surprised? Dont be. As Ive written many times, Adobe lives or dies by its ability to help customers solve real problems. That means putting pragmatism ahead of ideology.
Flash is great for a lot of things, and this weeks demos showed its only improving. Its not the only game in town, however, and Adobe makes its money selling tools, not giving away players. Lets help people target whatever media** they need, as efficiently as possible.
* Someone will probably start quibbling with the use of HTML5″ as a stand-in for SVG, CSS3, Canvas, etc. I know, I know. I use the umbrella term in the loose, commonly understood sense: Flash stuff without Flash.
** Historical fun fact: Flash Professional used to export Java, as that was the relevant runtime of the day. Tools evolve to meet viewer demands.
Final footnote/disclaimer: I dont work in the Flash group, so all this just represents my take on whats possible. Your feedback is of course most welcome.
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I’m really more of an Illustrator/Photoshop guy, but that was really cool.
Could've fooled me, based upon the vitriolic early reaction to iPad, nearly all of which was driven by resentments on the part of Adobe and Flash developers.
Nice to see them coming around, after such an unfortunate "we brought you into this world and we can take you out" moment.
“YouTube Video of the demonstration.”
Ironically...
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