On one hand he says, “In a nutshell, Nokia fails on design, branding and simplicity. Microsoft’s Windows Phone 7 will solve none of these problems.”
On the other. “Nokia should design and build the ultimate smartphone based on Windows Phone 7.”
I think somewhere the author lost his train of thought.
>> I think somewhere the author lost his train of thought.
Not really. He isn’t saying Windows 7 isn’t part of the solution, only that Windows 7 *alone* isn’t the solution to the REAL problems, which are design, branding, and simplicity.
The “take away” for me is that Nokia’s problems are more strategic blunders than anything else and unless they adopt a winning strategy it matters not what OS they employ.
No, he says they need TWO phones... the ultimate simple phone, and the ultimate smartphone. TWO phones only, not the plethora of phones they have now.