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Burger King tests home delivery
http://money.msn.com/top-stocks/post.aspx?post=01388686-2d84-43ba-8b71-0f5984ac575b&rrurt=1&rrcontrolId=ratCntrlBinary ^ | 1/17/2012 | Kim Peterson

Posted on 01/17/2012 7:29:45 PM PST by Morgana

Can't make it out for a Whopper? Burger King just might bring it to you.

The fast-food chain has begun delivering to homes in Washington, D.C., USA Today reports. If the test goes well, the King may expand the service to other cities.

Home delivery has always been a challenge for the food and beverage business. Pizza restaurants obviously have found success, but burgers and fries don't hold up quite as well in transit. They also lose some appeal in the microwave. Finally, the size of a fast-food order isn't normally large enough to justify the expense of delivery.

So why is Burger King doing it? The now privately held company tells USA Today that it has created "thermal packaging technology" that can keep Whoppers hot and french fries crispy. So no need to reheat your order in the microwave.

The orders have to be fairly substantial -- $8 to $10 at a minimum, depending on the store -- and Burger King adds a $2 delivery fee.

Burger King added a few more rules, according to USA Today. Customers must be within a 10-minute drive of the store, breakfast items are off the delivery menu, and sodas will come in bottles.

The trial is underway at four restaurants, and will expand to 16 restaurants by next week. Area residents can check availability by visiting bkdelivers.com.

(Excerpt) Read more at money.msn.com ...


TOPICS: Business/Economy
KEYWORDS: burgarking; delivery; obese; whopper
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1 posted on 01/17/2012 7:30:01 PM PST by Morgana
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To: Morgana

I hope Whataburger picks this up. They’re much better than Burger King or any of the other ones.


2 posted on 01/17/2012 7:31:56 PM PST by Apollo5600
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To: Apollo5600

Home delivery in the crime capitol of the world.


3 posted on 01/17/2012 7:33:18 PM PST by knarf (I say things that are true ... I have no proof ... but they're true)
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To: Apollo5600; Slings and Arrows
Hate their hamburgers but their chicken wings? Yea they would make a fortune in delivery.
4 posted on 01/17/2012 7:36:06 PM PST by Morgana (I only come here to see what happens next. It normally does.)
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Comment #5 Removed by Moderator

To: Morgana

I can see doing this in the DC area with so many people sucking on the gov with good jobs. Pitty the delivery person in SW DC (Marlboro Avenue).


6 posted on 01/17/2012 7:39:12 PM PST by AGreatPer (Obama has NEVER given a speech where he did not lie!!!)
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To: Morgana

Shouldn’t they work on making their food edible first? Not a fan.
I do enjoy the cartoon of Barack bowing to the Burger King and someone, secret service?, tells him he doesn’t have to bow to the Burger King.


7 posted on 01/17/2012 7:41:21 PM PST by Leep (Paul/Vantura 2016)
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To: knarf
"Home delivery in the crime capitol of the world."

That's the first thing I thought. I wonder what the line is on how long before the first delivery robbery or murder!

8 posted on 01/17/2012 7:43:43 PM PST by Baynative (The penalty for not participating in politics is you will be governed by your inferiors.)
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To: AGreatPer

worked at the Washington Navy Yard for a few years. My company had us parking in a spare lot BEHIND the projects. We had to walk thru the projects to get to our office.

within 1 year we had 3 armed robberies, 2 attempted rapes, and cars broken into every other day.

Friggin nightmare...I left for greener pastures south of the Potomac FOREVER!!!!!

I will NEVER work in DC for the rest of my life.

Even turned down lucrative job offers to work there.

NO WAY.


9 posted on 01/17/2012 7:50:25 PM PST by Hammerhead
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To: AGreatPer

worked at the Washington Navy Yard for a few years. My company had us parking in a spare lot BEHIND the projects. We had to walk thru the projects to get to our office.

within 1 year we had 3 armed robberies, 2 attempted rapes, and cars broken into every other day.

Friggin nightmare...I left for greener pastures south of the Potomac FOREVER!!!!!

I will NEVER work in DC for the rest of my life.

Even turned down lucrative job offers to work there.

NO WAY.


10 posted on 01/17/2012 7:50:37 PM PST by Hammerhead
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To: knarf

A job to do in an armored truck - armed and armored. For an hourly wage, not tips.


11 posted on 01/17/2012 7:52:26 PM PST by heartwood
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To: Morgana

If you want a good meal from BK, skip the junk on the menu and order a half dozen of those Hershey’s chocolate sundae pies.


12 posted on 01/17/2012 7:54:33 PM PST by Thrownatbirth (.....Iraq Invasion fan since '91.)
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To: Morgana
I can see the ads now:

"Too fat to get out of bed and ride your scooter to us for your daily truckload of whoppers? Just call us and we'll roll our truckload of whoppers to you!"

13 posted on 01/17/2012 8:04:23 PM PST by 60Gunner (Eternal vigilance or eternal rest. Make your choice.)
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To: heartwood
A job to do in an armored truck - armed and armored. For an hourly wage, not tips.

Hell yeah. You know, if LaShawndra wants some BK stackers for her bad self and her eleven welfare brats, she's gonna boost that truck. She deserves it. And God help the cracker behind the wheel.

14 posted on 01/17/2012 8:08:12 PM PST by 60Gunner (Eternal vigilance or eternal rest. Make your choice.)
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To: Morgana

Now if Burger King could just get the USDA to allow Foodstamps to pay for meals, they would really have something....


15 posted on 01/17/2012 8:11:57 PM PST by PGR88
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To: 60Gunner

no doubt


16 posted on 01/17/2012 8:28:56 PM PST by Morgana (I only come here to see what happens next. It normally does.)
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To: Morgana

Makes sense, the exercise in going out to get the food might slow down onset of the heart attack from eating it. Burger King is now making it easier to kill yourself with fat.


17 posted on 01/17/2012 8:50:06 PM PST by dog breath
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To: Apollo5600

I’m going to drive out to visit friends in Southern California this summer. I’ll have to time my lunch so that I’m near a Whataburger. I haven’t eaten at one since my dad was stationed at Fort Hood back in the mid-80’s.


18 posted on 01/17/2012 9:17:16 PM PST by Stonewall Jackson ("I must study politics and war that my sons may have liberty to study mathematics and philosophy.")
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To: Morgana

As if their burgers weren’t already practically inedible fresh from the drive up window.


19 posted on 01/17/2012 9:26:10 PM PST by Bullish (Recovery won't begin until Obama loses HIS job.)
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To: Bullish
As if their burgers weren’t already practically inedible

I also got sick of the reheated burgers I kept getting at BK, but every now and then, I got one that was delicious, and tasted like the aroma we smell outside the store.

Then I learned that a customer could order a whopper "Fresh off the grill". The POS (Point of Sale) register that the counter clerk uses has this entry as one of their options.

When I learned I could order it this way, I returned back to BK and began to enjoy some great Whoppers again.

They really lost a bunch of customers when they decided they would fry up patties ahead of time, then just reheat them in the microwave. I have watched them from the counter and it appears they actually dip the patty into a water bath before placing them into the microwave, basically washing away the last of the delightfully charred oil on the patty that gives it that wonderful taste.

Remember "Have it your way" and order it fresh from the grill

20 posted on 01/18/2012 3:12:06 AM PST by Dustoff45 (A good woman brings out the best in a good man! A better woman might be just what this nation needs)
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