Greek team turns to brothels as sponsors

espn ^ | 10-17-12

[doug from upland]

LARISSA, Greece -- world's oldest profession giving whole new meaning to love of the game.

Players on a cash-strapped Greek soccer team now wear pink practice jerseys with the logos "Villa Erotica" and "Soula's House of History," two bordellos it recruited as sponsors after drastic government spending cuts left the country's sports clubs facing ruin.

Other teams have also turned to unconventional financing. One has a deal with a local funeral home and others have wooed kebab shops, a jam factory and producers of Greece's trademark feta cheese.

But the amateur Voukefalas club -- whose players include pizza delivery guys, students, waiters and a bartender -- has raised eyebrows with its flamboyant sponsorship choice.

"Unfortunately, amateur football has been abandoned by almost everyone," said Yiannis Batziolas, the club's youthful chairman, who runs a travel agency and is the team's backup goalkeeper. "It's a question of survival."

Prostitution is legal in Greece, where brothels operate under strict guidelines. Though garish neon signs advertising their services are tolerated, the soccer sponsorship has ruffled some feathers in the sports-mad city of Larissa. League organizers have banned the pink jerseys during games, saying the deal violates "the sporting ideal" and is inappropriate for underage fans.

Batziolas acknowledges the sponsorship took his team by surprise. "They didn't believe it in the beginning," he said. "But when they saw the shirts printed, they thought it was funny."

Near-bankrupt Greece is struggling to meet creditors' relentless demands to slash spending and keep the euro as its currency. As Greece heads toward a sixth year of recession, drastic budget cuts have hammered many ordinary people: Retirees have been left to cover their own medical expenses, children have lost school bus services, and sports teams have scrambled to find sponsors as businesses close under the burden of emergency taxes.

[Tainan]

Ya got to go where the money is!