LOLOL!!!! pretty much...
Posted on 05/19/2014 3:28:29 PM PDT by Olog-hai
Burger King is scrapping its 40-year-old “Have It Your Way” slogan in favor of the more personal “Be Your Way.” […]
Burger King says in a statement that the new motto is intended to remind people that “they can and should live how they want anytime. It’s ok(ay) to not be perfect … Self-expression is most important and it’s our differences that make us individuals instead of robots.”
It may seem odd for a fast-food company to champion individuality, but Burger King isn't the only one trying to project a hip, non-corporate attitude to gain favor with customers. Since 2012, for instance, Taco Bell has been touting its “Live Más” slogan, which means “live more” in Spanish. …
(Excerpt) Read more at hosted.ap.org ...
It will be replaced by the OBamaBurger who’s jingle will be “Shut up and take it”...
LOLOL!!!! pretty much...
Not to mention smaller. I ordered a "Big King" sandwich & got two patties that looked like they belonged on a kids' meal burger.
The last BK burger I had was grizzly. I much prefer Mickey D’s
I detest the “I’m Loving It” slogan by McDonalds, and I hate this one just as much.
(Chortle!!!)
Does get the message across, though...heh heh heh
I last BK I had I came to the conclusion that the “Flame Broiled taste” is actually some chemical flavoring, like liquid smoke or something.
Their crappy soggy fries have changed into some weird thicker synthetic fry.
Yuck
Its okay to NOT TO BE PERFECT? Yes, Burger King, you aren’t perfect. Your burgers are lousy, the only thing good is the french fries.
Is that photoshopped?
Just as well, the employees they have at my local BK couldn't get a plain hamburger right.
That would be the pink slime.
I think that entire “Have it your way” was an attempt by Burger King to highlight the differences in their manufacturing process from those at McDonalds.
At that time, McDonalds used a flat griddle surface to cook hamburgers and their process was essentially a “batch” process. You would put down a dozen burgers on the grill all at the same time, and let them cook while you prepared a dozen buns to receive the burgers. They had special paddles that allowed you to do some of the dressing operations a dozen at a time. When you special ordered at McDonalds, they could pretty much have to start to process of cooking a burger just for you because a special order would rarely come in at just the right time in the bun dressing process, and it took a good five minutes or more to get your meal.
I think McDonalds eventually responded to the “slow custom order” criticism, but I don’t know what process change they implemented to address it.
Burger King, on the other hand, used or still uses a conveyer belt type grill in a continuous manufacturing process. Burgers are put on the belt one after another rather then in a batch of a dozen at a time. They would always have burgers in varying states in the cooking process, so it was easy for them to customize your burger as it came out of the grilling machine. It’s this cooking method that also gives the BK burger its “grilled” type flavor and the burger doesn’t sit in its own grease while it is cooking - unlike at McDonalds.
Always interesting how the marketing types try to present the work of the engineering types - this one was particularly creative I thought.
No, unfortunately:
Burger King Sign: “Now Hiring Must Be Mexican”
http://www.latina.com/lifestyle/news/burger-king-racist-sign
Agreed 100% - BK burgers are always gristly. It's been 3-4 years since we bought burgers there. Mickey D's are always mushy. They have no resemblance to true hamburgers anymore.
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