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Five Lessons the Faltering Music Industry Could Learn From TV
The Daily Beast ^ | August 3, 2014 | Ted Gioia

Posted on 08/04/2014 7:56:26 AM PDT by Squawk 8888

As record labels repeat tired formulas and watch their business model collapse, they should turn on the television to see how another outmoded industry came back from the brink.

Of all the lies told to musicians, here’s the biggest lie of them all: you have to give your talent away for free.

Creative people in a wide range of fields keep hearing the ridiculous mantra that “content wants to be free.” The music industry is the worst offender. Many label execs tell artists—maybe the execs even believe it themselves—that musicians shouldn’t expect to generate income from their recordings. But no worries, mate, you will make it all up by selling T-shirts at your gigs.

The experts who offer this bad advice need to watch some more TV. While record labels have been shrinking, TV networks have reinvented themselves by selling content via a profitable subscription model. TV has reversed the trend: households once got it for free, but now they are willing to pay for it. Yes, you can still get broadcast TV channels without paying a monthly fee, but only seven percent of American households go that route.

Not only has TV switched successfully from “giving it away” to a subscription model, but the shift has also spurred a new golden age of television. The same economic pressures that are killing the music business have led to the highest quality shows in the history of the medium.

(Excerpt) Read more at thedailybeast.com ...


TOPICS: Music/Entertainment; TV/Movies
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1 posted on 08/04/2014 7:56:26 AM PDT by Squawk 8888
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To: Jack Hydrazine; Norm Lenhart; Salamander; spyone; To Hell With Poverty; locountry1dr; AAABEST
This is the Modern Music Ping List. Our topic is music from the 20th and 21st century, from Ravel and Shostokovich through to the Synth Pioneers. FReepmail or reply to this post to be added to or removed from this list.


2 posted on 08/04/2014 7:59:42 AM PDT by Squawk 8888 (Will steal your comments & post them on Twitter)
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To: Squawk 8888

Well, I don’t pay extra to get HBO, so can’t comment on the quality of the shows.

But, apart from HBO and their original programming, I would say that TV is still a vast wasteland. So many inane reality shows, sitcoms pushing homosexuality and bizarre behaviors, characters trading one-liners between laugh tracks. There just isn’t much on TV worth watching, in my opinion. It’s hard to call this a new golden age of TV in my opinion.

Would appreciate if anyone can address the original programming on premium channels such as Home Box Office and Showtime. I never felt the desire to pay extra to get those. Maybe I’m missing out?


3 posted on 08/04/2014 8:03:51 AM PDT by Dilbert San Diego (s)
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To: Squawk 8888

So how does the RIAA (Recording Industry Association of America) feel about this?


4 posted on 08/04/2014 8:03:54 AM PDT by SES1066 (Quality, Speed or Economical - Any 2 of 3 except in government - 1 at best but never #3!)
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To: Squawk 8888

Please add me to your ping list.


5 posted on 08/04/2014 8:05:02 AM PDT by Mercat
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To: Squawk 8888

The loud home hi-fi system has mostly gone the way of the dodo. Adults will sit and watch a sophisticated program for an hour. I’m not sure a significant % will ever go back to doing that with music. Seems to me now, most adults look at music as something they listen to while they are also doing something else, driving, jogging, making supper. It’s just background noise, acceptable to be experienced through computer speakers while surfing the internet or earbuds or whatever you call them. So they produce and mix the songs with that in mind. It’s why they sound really bad on good systems.

Freegards


6 posted on 08/04/2014 8:13:06 AM PDT by Ransomed
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To: Dilbert San Diego

There is some good stuff out there.
Walking dead, Justified, mad men, sons of anarchy, vikings, sherlock...One just needs to look. Netflix is a really good way to find entertaining shows


7 posted on 08/04/2014 8:15:25 AM PDT by chae (The Lannisters send their regards--Game of Thrones)
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To: Dilbert San Diego
"TV networks have reinvented themselves by selling content via a profitable subscription model. TV has reversed the trend: households once got it for free, but now they are willing to pay for it."

Not exactly ... TV industry lobbyists have managed to create mandatory bundling where subscribe to a cable or dish have to pay for buckets of crap to get the drops of entertainment or information they desire.

As mush as I oppose government regulation, I would strongly support the congress and FCC mandating individual menu selections. We have a cable service with something like 130 channels and we watch about 10 of them on a regular basis. I bet most of the nation has a similar habit.

I think something like picking any channels you want for a fixed fee could be worked out to be fair to viewers and the servers as well. Maybe something like less than 16 channels $5.00 a pop, up to 22 channels $4.00, up to 35 $3.00 and all you want for $2.50.

The way it is set up now with the bundling we are subsidizing garbage that probably doesn't merit being on the air based on consumer interest.

8 posted on 08/04/2014 8:18:00 AM PDT by Baynative (How much longer will the media be able to prop up this administration?)
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To: Dilbert San Diego

With a couple of exceptions, virtually all of the high-quality shows are on either pay channels or Netflix. My own favourites are Longmire (A&E) and Arrested Development (revived by Netflix).


9 posted on 08/04/2014 8:21:56 AM PDT by Squawk 8888 (Will steal your comments & post them on Twitter)
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To: Mercat

Done :)


10 posted on 08/04/2014 8:22:20 AM PDT by Squawk 8888 (Will steal your comments & post them on Twitter)
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To: Squawk 8888
I dumped TV in 1997 and haven't looked back.

That said, I do own the entire “firefly” series and my wife owns the entire “Reba” series. We heard about both, word of mouth.

The author is missing that music is not all that valuable compared to the video medium. I'm in three bands and, frankly, even playing live doesn't pay that well, but live is what people will pay for.

Music is not Video. It's why the rights to movie sound are separate from the rights to the picture. Sometimes you see songs in the credits of a DVD or blue ray that you don't remember hearing in the movie. It's because you didn't. They could not acquire the rights for the song on the DVD/Blue ray.

Music is a cheap commodity. Charging big bucks for recorded music was an aberration. Technology re-leveled the playing field back to where it was before the mid-20th century.

11 posted on 08/04/2014 8:24:13 AM PDT by cuban leaf (The US will not survive the obama presidency. The world may not either.)
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To: Squawk 8888

This may be the first Daily Beast piece I ever (mostly) agreed with...


12 posted on 08/04/2014 8:24:43 AM PDT by Captainpaintball (Immigration without assimilation is the death of a nation)
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To: Squawk 8888

I question how long TV will be able to maintain a subscription model with increasing amounts of free content hitting the internet.

The technology for audio was just a bit head of the video.


13 posted on 08/04/2014 8:26:55 AM PDT by Buckeye McFrog
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To: Squawk 8888

The BIGGEST problem I see with the “faltering music industry” today is that there isn’t any music.

Squacking
warbling
screeching
monotonous
grating
noise

does not music make.

Gimme the old America, the old cars, and the old music any day.


14 posted on 08/04/2014 8:27:12 AM PDT by rockinqsranch ((Dems, Libs, Socialists, call 'em what you will. They ALL have fairies livin' in their trees.))
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To: SES1066

“So how does the RIAA (Recording Industry Association of America) feel about this?”

The RIAA does not care a whit about the financial welfare of the artists as long as the RIAA gets their cut! ;-)


15 posted on 08/04/2014 8:29:12 AM PDT by spel_grammer_an_punct_polise (Why does every totalitarian political hack think that he knows how to run my life better than I do?)
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To: Ransomed

I’m still old-school and actually listen to the music; the only “background” music I ever have on is classical (preferably baroque) because it helps me focus on my work. I really miss the days where one could buy an album with the confidence that every track is worth listening to. I won’t pay for an album where the only good track is the one that’s played on the radio 30 times a day, but I do pay for new releases from a handful of acts (Jarre and Ladytron come to mind), and I’ve also paid to download albums from Liona Boyd and the Baltimore Consort.


16 posted on 08/04/2014 8:31:30 AM PDT by Squawk 8888 (Will steal your comments & post them on Twitter)
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To: Dilbert San Diego

“But, apart from HBO and their original programming, I would say that TV is still a vast wasteland. So many inane reality shows, sitcoms pushing homosexuality and bizarre behaviors, characters trading one-liners between laugh tracks. There just isn’t much on TV worth watching, in my opinion. It’s hard to call this a new golden age of TV in my opinion.”

The History Channel, The Military Channels and sometimes the AHC along with a few of the other channels. But the rest is mostly a vast wasteland. Do not waste your time or money thinking about HBO and Showtime. They are liberal-pushing channels. ;-)


17 posted on 08/04/2014 8:32:58 AM PDT by spel_grammer_an_punct_polise (Why does every totalitarian political hack think that he knows how to run my life better than I do?)
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Nothing else."

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18 posted on 08/04/2014 8:32:59 AM PDT by trisham (Zen is not easy. It takes effort to attain nothingness. And then what do you have? Bupkis.)
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To: rockinqsranch

There’s still a lot of good music being made, but you won’t hear it from the big labels or mainstream radio. One good thing about the technology available now is that one doesn’t need a lot of capital to produce a quality recording. Here in Toronto, a lot of bands produce their own CDs and flog them at their gigs; I’ve also seen a lot of buskers doing this.


19 posted on 08/04/2014 8:34:43 AM PDT by Squawk 8888 (Will steal your comments & post them on Twitter)
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To: Ransomed
I believe you are correct in large part. This turn of events was gaining momentum with the advent of the digital age (think: Napster) then came iTunes and that basically crashed the system.

Music is not bought one album at a time by discriminating listeners any more, music is now bought by the pound. I don't have a problem with this as the market is at work, but as one with a vast music collection consisting of many genres, there is very, very little music being made that is noteworthy.

And don't get me started on how hip-hop/rap turned bad rhyming and chanting into “music”.

20 posted on 08/04/2014 8:47:24 AM PDT by Obadiah (None are more hopelessly enslaved than those who falsely believe they are free.)
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