Posted on 08/28/2014 11:54:24 AM PDT by nickcarraway
It's unclear how this about-to-open Nutelleria place plans to skirt the rapid-response team of hot-shot lawyers that's likely right now being deployed by Nutella manufacturer Ferrero, but if it does, expect choco-nut-spread breakfast pizzas and bacon-banana-Nutella waffle sandwiches in the near future at 82 5th Avenue in Park Slope (of course). The Pino Torinese-based company previously went after a dinky New England burrito chain for spreading the gospel of the spread and otherwise threatened to sue well-intentioned World Nutella Day creator Sara Rosso, so it's probably not going to be too excited to see its products all over the upstart café's website.
The Brooklyn shop has been announcing itself with a near-endless scroll of hashtags since May of 2013, but the window signage that went up recently is the first real indication that the proprietors, who say they're developing Los Angeles and Miami locations, are really doing this. Even if they are "simply Nutella® enthusiasts that decided to share our love for Nutella® with the rest of the world," as their website states, they're probably still going to get some cease-and-desist letters, especially because Ferrero has been known to open its own branded cafés serving similar stuff. Brooklyn's first unsanctioned Nutelleria doesn't have an official opening date, but devoted fans may want to get there as quickly as possible when its doors do open.
Nutella ping!
This is right on SO many levels! :)
vacation trip? you can eat somewhere else.
The stuff is more addictive than crack.
so you’re saying if i can create Nutella-flavored crack i can rule the world?
Very likely.
A jar of Nutella and a box of Ritz crackers, I’m all set.
Why in the world would a company go after a burrito chain for bragging about using their product in one of their creations?
I understand going after a restaurant that uses your trademarked name without permission, but why go after someone using your product and then giving you free advertising?
Shirley Booth nut????
It is important to watch the futures on crops.
http://www.businessweek.com/articles/2014-08-14/nutella-buys-hazelnut-supplier-to-protect-against-worldwide-shortage
Looks line tough times for this guy.
Because they’re not giving Nutella free advertising, they’re leveraging Nutella’s high profile to enhance THEIR advertising. That is trademark infringement. Which in America must be attacked strenuously or the company risks losing their trademark, another reason they have to go after them.
Hazelnut
U have to be over 50
As far as I can tell Nutella is chocolate frosting in a jar.
I know, watched it as a kid....was just being a smart a$$.
It’s not that healthy.
“As far as I can tell Nutella is chocolate frosting in a jar.”
ingredients: sugar, palm oil, hazelnuts, cocoa, skim milk, reduced minerals whey (milk), lecithin as emulsifier (soy), vanillin: an artificial flavor.
Yep.
As you can see, Nutella is literally nothing but super-sweetened fat with a bit of chocolate flavoring, which is what gives Nutella it’s crack-like addiction properties.
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