So many Ads try to demasculinize men while over empowering women and it’s very disturbing. The Libs at it again. I don’t want our men to be like Swedish guys are these days, wimps. A little further on in this Ad, a woman takes a swipe at the back of a man’s head. More of the same. No girly men for me, thank you.
Looks to me like Hyundai understands that driving one of their cars is in itself emasculating and they are trying a psychological ploy counter that.
Maybe they should juxtapose a rerun of the bar surveillance camera of Mixon in the bar and see how funny most people think that is.