Pabst Blue Ribbon deletes bizarre tweet about Dry January

NY Post ^ | 1-3-21 | Ben Kesslen

[dynachrome]

This beer is dirty!

Pabst Blue Ribbon took a bizarre stance Monday against those abstaining from drinking this month, tweeting — and then deleting — “Not drinking this January? Try eating ass.”

When someone on Twitter asked the company what the tweet against “Dry January” was about, it said “it’s about ass and eating it.”

The tweet went viral, as users expressed their shock the official brand would use such crass language to discuss those trying to cut back their alcohol intake in the New Year.

[dynachrome]

OK, someone was still boozing.

"One user took the opportunity to make fun of the beer company, writing, “PBR or ass? Whats the difference?”

The brand replied: “Ask your mom.”

[Drew68]

“Not drinking this January? Try eating ass.”

What's the difference between drinking PBR and eating ass? Is there one?

[Trillian]

Another company wants attention.

[Drew68]

"One user took the opportunity to make fun of the beer company, writing, “PBR or ass? Whats the difference?”

LOL! Didn't even read your post.

FWIW, Steak-umm has a great corporate Twitter account. Based AF.

[Fiji Hill]

I didn’t know they were still in business. I haven’t seen that brand out here in decades.

[SaxxonWoods]

They are in business. Sounds like someone hacked into their system.

[RushIsMyTeddyBear]

Is that Jack Murphy’s beer of choice? Asking for a friend.

[dfwgator]

[lee martell]

I would hope that was what happened.
I hope advertising to the largest demographic doesn’t now equal this kind of dialog, at least not for the general public.

[PGR88]

What's the difference between drinking PBR and eating ass? Is there one?

There is the other excretory organ....

[Dr. Sivana]

They are a big deal among hipsters, so the snark might be legit.

[cpdiii]

PBR tastes bad. That is the difference.

[Leaning Right]

Why is everyone getting so upset about eating bass? Lots of people enjoy grilling and eating that fish. Oh, wait. Pabst didn’t say bass.

[dfwgator]

Why is everyone getting so upset about eating bass? Lots of people enjoy grilling and eating that fish. Oh, wait. Pabst didn’t say bass.

[Steve_Seattle]

Frank Booth (to Jeffrey): "Hey, neighbor, what's your favorite beer?"

Jeffrey: "Heineken."

Frank: "Heineken!!!?? $!#%#$!&%$!! Pabst Blue Ribbon!!!

[Vaquero]

I believe it is one of the few major beer brands owned by an American company. Bud and Miller and Coors I believe we’re bought up by a European conglomerate.

I had to stop parting of all brew so I have no idea of it’s current quality

[ProtectOurFreedom]

Somebody in marketing should lay off the free beer.

[Drew68]

They are in business. Sounds like someone hacked into their system.

They probably have a social media team that works around the clock 24/7 made up of 20-somethings with liberal arts degrees. You can bet they have purple hair and lots of piercings and tattoos. It's the type of job you can smoke weed all shift at work while you're surfing the 'net.

This wasn't a hack job.

[JennysCool]

Ha! This is hilarious! Thanks for posting!

[setter]

“What’s the difference between drinking PBR and eating ass? Is there one?”

Depends on how hot she is.