Posted on 09/15/2022 6:21:21 PM PDT by nickcarraway
In a kitschy Taco Bell marketing campaign, Dolly, Doja Cat, and Tik Tok stars pay homage to the return of their favorite menu item.
Taco Bell finally aired Mexican Pizza: The Musical, starring Dolly Parton, with guest appearances by Doja Cat and over 21 Tik Tok stars.
Photo by Michael Loccisano/Getty Images for SXSW The 15-minute homage to the beloved menu item— streamed live on Taco Bell's Tik Tok channel—was a send-up of a high school musical with colorful cardboard props and over-the-top show tunes. Dolly Parton and Doja Cat made appearances in a few pre-taped segments, and Dolly was also the voice of the Mexican Pizza.
Told in three acts, the musical tells the story of TikTok star Victor Kunda, who longs for the discontinued Taco Bell Mexican Pizza, rallying other fans to come together to bring the pizza back on the menu.
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The musical featured several original song-and-dance routines with performers singing lyrics like, "You took a slice right out of my heart, and I will never recover."
In 2020, Mexican Pizza, which consists of two tostadas layered with pizza sauce and beans or ground beef and then topped with cheese, tomatoes and more sauce, was 86ed from Taco Bell's menu due to pandemic-related issues.
That decision triggered an angry response. First, a die-hard Taco Bell fan created a Change.org petition, which received 200,000 signatures demanding that Mexican Pizza return. Then, pop singer Doja Cat took to TikTok to write a song to Taco Bell about bringing back the pizza. The video has 8.7 million views.
♬ original sound - Doja Cat As if that wasn't enough, country music legend Dolly Parton also got involved in Mexican Pizzagate. In an interview with Insider last January, Parton confessed to loving Taco Bell's Mexican Pizza. When asked if she thought the restaurant should bring it back, she said, "I think they should!"
Taco Bell heard the message loud and clear and added Mexican Pizza to its permanent menu last Spring. Sensing a good marketing opportunity, Taco Bell also announced that Mexican Pizza: The Musical would appear on Tik Tok in honor of the dish.
‘Mexican Pizza’ was always my favorite thing at Taco Bell...
A majority will actually fall for these gimmicks.
Bring back the Bellbeefer and taco light.
And the Enchirito!
I used to live on taco light at taco bell, or the enchirito. I would love to see those again...LOL
Loved taco light. The only thing on their menu I really liked. Haven’t seen it in years.
Same here!
Ahhh yes the Enchirito....You know you can still get them. Just ask. Its not on the menu. Last I had one was like 10 years ago, and it wasn’t as good as I remember from childhood. But now I want one! lol
Not many things are, it seems.
One of my first jobs ever was at Taco Bell, that and a car wash in the daytime. I can tell you from first hand experience that you don’t want to be eating anything from a Taco Bell... Trust me.
-PJ
Idiocracy
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