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YouTube test threatens to block viewers if they continue using ad blockers
Engadget ^ | 6/30/2023 | Mariella Moon

Posted on 10/15/2023 1:11:41 PM PDT by ducttape45

The experiment is meant to urge users to disable their ad blockers or subscribe to YouTube Premium.

YouTube is looking to take a more aggressive approach in preventing viewers from using ad blockers while watching videos on its platform. As BleepingComputer reports, people have been posting screenshots on social networks like Reddit that show a pop-up notice warning them that their player will be blocked after three videos.

The warning says YouTube will block their ability to play videos on the platform unless they disable their ad blocker or add the website to their white list. "Ads allow YouTube to stay free for billions of users worldwide," the notice continues. To go ad-free, the company tells users to get a YouTube Premium subscription so "creators can still get paid." Prior to these warnings, YouTube only showed popups to ad blocker users, reminding them that it's against the website's TOS. Eventually, it added a timer to the notices to ensure viewers take the time to read them.

The website has confirmed to BleepingComputer that the new alerts are part of an experiment. A spokesperson told the publication that YouTube is "running a small experiment globally that urges viewers with ad blockers enabled to allow ads on YouTube or try YouTube Premium." They said that YouTube might temporarily disable playback "[i]n extreme cases, where viewers continue their use of ad blockers." The spokesperson added that they will only disable playback "if viewers ignore repeated requests to allow ads on YouTube," though it's unclear if that means YouTube won't automatically block playback after a viewer watches three videos and will give them more opportunities to comply.

At the moment, this new approach only affects a small number of users, and YouTube didn't say how many people and regions are part of the test. The website, which makes most of its money from ads, has seen its ad revenue decline over the past three quarters, so we won't be surprised if this test expands to more users around the world should it turn out to be effective.


TOPICS: Computers/Internet; Miscellaneous
KEYWORDS: adblockers; youtube; youtubepremium
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To: steve86

That sucks. But of course.


61 posted on 10/15/2023 2:57:17 PM PDT by foundedonpurpose (Praise Hashem, for his restoration of all things! )
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To: Stravinsky

“Then watch the ads.”

You want me to watch ads, then pay me to watch them.


62 posted on 10/15/2023 2:57:59 PM PDT by sergeantdave (AI is the next iteration of a copy and paste machine.)
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To: Still Thinking

With the video ads on YouTube, the “missing time” that would have been present had you watched the commercial is a huge giveaway. And other detection methods involving protocol acknowledgements and probably other industry-secret methods are used. One more elaborate strategy is to utilize a service that responds normally to the ads, but passes ad-free content on to you. Some VPNs and speciality sites offer this.


63 posted on 10/15/2023 2:58:05 PM PDT by steve86 (Numquam accusatus, numquam ad curiam ibit, numquam ad carcerem™)
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To: ducttape45

YouTube Premium isn’t that expensive and gets rid of all of the irritants. It’s like TSA PreCheck - it’s annoying to have to pay for what was free in 1999, but worth it. If the prices go up, then we’ll have to reconsider.


64 posted on 10/15/2023 3:03:34 PM PDT by Mr. Jeeves ([CTRL]-[GALT]-[DELETE])
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To: ducttape45
I have been using Freetube (Windows App), which gives you access to all YouTube vids (minus the age check), has no adds, but you can still subscribe to any channel AND show the comments, if you wish to see them too.

Have been using it for a couple of years.
Also, which has been mentioned, Brave Browser blocks the adds.
65 posted on 10/15/2023 3:07:35 PM PDT by Bikkuri (I am proud to be a PureBlood.)
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To: ducttape45

First they Rob the people that create their content and now they want to Rob the people that watch the content created by other people


66 posted on 10/15/2023 3:14:38 PM PDT by butlerweave
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To: ducttape45

Oh well.


67 posted on 10/15/2023 3:15:19 PM PDT by moovova ("The NEXT election is the most important election of our lifetimes!“ LOL...)
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To: ducttape45

But, I don’t want to monetize Iguana, the Oyster Slurper.


68 posted on 10/15/2023 3:17:23 PM PDT by moovova ("The NEXT election is the most important election of our lifetimes!“ LOL...)
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To: Stravinsky

Watching YouTube for ten (10) minutes ) and the ad blocker blocked 100 ads , ONE HUNDRED !


69 posted on 10/15/2023 3:17:45 PM PDT by butlerweave
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To: ducttape45

The adds on YouTube are out of hand! It More than 90% of the videos I look at have ads. It’s ridiculous! A classical music video is broken up by ads, totally wrecking the piece. I watch a lot of amateur astronomy related videos-ADS!
I watched a video on how to replace a gearbox on my motorized telescope drive- ADS!
No matter what I try to watch-ADS! ADS! ADS!

I have the YouTube ap on my TV. It doesn’t matter…
It’s maddening.


70 posted on 10/15/2023 3:48:15 PM PDT by telescope115 (I NEED MY SPACE!!! 🔭)
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To: foundedonpurpose

I got the warning using brave browser


71 posted on 10/15/2023 3:49:01 PM PDT by roving (👌⚓Deplorable Listless Vessel with Trumpitist who looks Trumpish)
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To: janetjanet998

I for one will check it out.


72 posted on 10/15/2023 3:50:07 PM PDT by telescope115 (I NEED MY SPACE!!! 🔭)
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To: Stravinsky

On some conservative but mainly Christian channels, YouTube puts in ads but the creater gets none of the money because their videos are “controversial”


73 posted on 10/15/2023 3:53:57 PM PDT by roving (👌⚓Deplorable Listless Vessel with Trumpitist who looks Trumpish)
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To: gitmo

“I always move the article to Archive.ph and then read it for free.”

....yeah but that seems like a lot of trouble. Look! A squirrel!


74 posted on 10/15/2023 4:06:25 PM PDT by RFEngineer
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To: ducttape45

I just got one of those popups the other day. My fix is to run YouTube on both Edge and Firefox. My adblocker only works on Edge, so what I did was sign out of YT on Edge and sign in on Firefox. I use the signed in YT to check for new videos on my subscribed list and to post and read comments. I move over to the unsigned in YT to watch videos. If you’re not signed in they can’t block your account. At least not yet. This way I get to watch commercial-free videos without the popup that demands I allow commercials and I still get to check my subscription list and post and read comments.


75 posted on 10/15/2023 4:06:57 PM PDT by AlaskaErik (There are three kinds of rats: Rats, Damned Rats, and DemocRats.)
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To: ducttape45
I never have had or will have a Youtube account. I do watch some things on Youtube using Brave. Because there is sadly no better resource when it comes to figuring out why the blower is not blowing.

I have seen the warning and ignored it. So far so good.

76 posted on 10/15/2023 4:09:43 PM PDT by Harmless Teddy Bear (Keep America Beautiful by keeping Canadian Trash Out. Deport Jennifer Granholm!)
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To: rlmorel; Chad C. Mulligan; ProgressingAmerica

I agree that reading has been taken for granted these days, but as you mentioned, humans, especially men, are visual and can process things better when illustrated.


77 posted on 10/15/2023 4:10:39 PM PDT by ducttape45 (Proverbs 14:34, "Righteousness exalteth a nation: but sin is a reproach to any people.")
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To: ro_dreaming

I have been able to just “X” the popup when it comes up and go on, but I’m waiting for YT to try and block me permanently. We’ll see what another browser will do.


78 posted on 10/15/2023 4:11:54 PM PDT by ducttape45 (Proverbs 14:34, "Righteousness exalteth a nation: but sin is a reproach to any people.")
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To: Bikkuri

So Freetube works just like Youtube? I’ll check it out. Any more nuggets of wisdom you can throw our way, the better. Thanks my friend!


79 posted on 10/15/2023 4:13:59 PM PDT by ducttape45 (Proverbs 14:34, "Righteousness exalteth a nation: but sin is a reproach to any people.")
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To: Republican Wildcat
Duckduckgo doesn’t have any of its own videos...it has a video search feature that finds videos from a variety of sources...primarily YouTube.

Do those YT videos also come with commercials?

80 posted on 10/15/2023 4:15:25 PM PDT by AlaskaErik (There are three kinds of rats: Rats, Damned Rats, and DemocRats.)
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