I can't imagine why...............................
Posted on 10/19/2023 5:56:42 AM PDT by Red Badger
Legendary lingerie chain Victoria’s Secret said its sales took a nose dive after featuring woke soccer player Megan Rapinoe as a brand ambassador.
Following the news of poor sales, the company has announced that they’re going back to basics and steering clear of ‘woke’ ad campaigns.
The Washington Examiner reports:
Lingerie retailer Victoria’s Secret plans to withdraw its attempt at being more inclusive with its marketing , reverting to its original reputation in the wake of decreased sales.
The brand, known for hiring beautiful models, has tried to diversify its models over the past few years, including plus-size and transgender representatives.
However, the rebrand attempt has not translated to increased sales , with the outlet’s projected revenue for this year at $6.2 billion, down by almost 20% compared to 2020’s $7.5 billion.
“Despite everyone’s best endeavors, it’s not been enough to carry the day,” Victoria’s Secret CEO Martin Waters said.
Part of the attempted rebrand included hiring Megan Rapinoe , an athlete and activist who has advocated transgender women competing in women’s sports, and Valentina Sampaio, who became the outlet’s first transgender model.
In the wake of Sampaio’s hiring, Ed Razek, former chief marketing officer of Victoria’s Secret, resigned from the outlet.
The New York Post reported:
Kathleen Chen said that the brand’s efforts to promote inclusivity – which included making LGBTQ pro women’s soccer player and outspoken leftist Megan Rapinoe, as well as a transgender woman, brand spokesmodels and getting rid of its famous “Angels” supermodels – gained “favorable reviews from online critics [but] never translated into sales.”
According to the numbers, the lingerie brand’s projected revenue for 2023 is $6.2 billion, which is 5% lower than it was last year, and even lower than 2020, when the brand’s revenue was $7.5 billion.
According to BusinessOfFashion, the company now aims to “Improve profitability and cross back over $7 billion in annual sales.”
The brand now plans to roll out activewear and swimwear, and pdate its existing stores.
“We’ve been insufficiently differentiated in this difficult market,” Waters said.
“(But) our ambition of being the world’s leading fashion retailer of intimate apparel is unchanged.”
The woke approach didn’t work!
I can't imagine why...............................
It’s Dylan Mulvaney!!!!
😨😱😨😱😨😱😱😨😱😱😨😱😱
😀😀😀😆😆😂😂😂😊🤪🤪🤪🤪
I guess most women AREN’T drawn to the fashion of ugly dykes.
What the hell does Rappinho need that Victoria’s Secret sells?
I’m surprised this isn’t from Babylon Bee.
Just to make sure it’s out there; Megan Rapinoe was a crappy soccer player as are all females compared to 15 year old boys. It goes down from there.
Did they finally figure out that women are not influenced by unattractive, angry dykes?
Could someone please post the “Seinfeld Gif” of Jerry eating popcorn saying “That’s a shame”?
go woke, go broke
The fine folks at Babylon Bee are good at what they do, but even they cannot compete with reality!................
Did they shit can any of the dumbasses at the company that made these decisions?
Dykes prefer flannel shirts to lingerie, anyway.
Not sure what is so hard to understand..
Advertising is to make the potential buyers think, If I use this product, I will look like/ be like the model in the pic.
I use this bra, I will look like this knock out. I wear this shirt, I will be sucessful and own a yacht, etc..
Nobody wants to think, if I wear this brand, I will look like the morbidly obese, unattractive person in the picture.
Evidently that plan didn't pan out.
Their product exists for a tightly integrated market.
and that thing, gives me a hard-off.
Rapinoe hurt Subway sales, but that didn’t stop Victoria’s Secret from hiring her. Now that Victoria’s Secret sales have tanked, which major corporation will be the next to foolishly hire Rapinoe?
Advertising 101 — Sex sells
Oil of Olay?................................
It's getting so difficult to figure out any more.
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