Free Republic
Browse · Search
General/Chat
Topics · Post Article

Skip to comments.

A.C. Gilbert’s Successful Quest to Save Christmas
Library of Congress ^ | December 14, 2016 | Ellen Terrell

Posted on 12/24/2023 3:24:59 PM PST by Openurmind

When World War I broke out in 1914, President Wilson decided that the U.S. would not at that time join the Allies but would instead remain on the sidelines. However, in 1916 he did establish the Council of National Defense which was composed of government officials that would coordinate resources and industry if necessary.

When the U.S. did eventually declare war on Germany in April 1917, the Council went into action. At that point the Council turned much of the country’s manufacturing infrastructure toward making what was needed for the war and among other things, banned the manufacture of nonessential items. Unfortunately for toy manufacturers, they didn’t produce items that were directly needed for the war. While they were worried that this could put them out of business, many Americans thought this would doom Christmas for America’s children.

Alfred C. Gilbert was determined to do something, because he felt toys were still important, even in the face of a world war. Gilbert was the founder and president of the A.C. Gilbert Company (sometimes seen as The Mysto Manufacturing Co.), known for making the ERECTOR set. He was also chairman of the Toy Association’s War Service Committee, which meant he was in a position to do something.

When Gilbert was asked by the manufacturers to speak on their behalf before the Council, he arranged a meeting. In preparation, he gathered a sampling of the toys from various manufacturers to bring with him. This turned out to be a very smart decision.

An article in the Boston Post in 1918 recounts the meeting held in the office of the Secretary of the Navy, Josephus Daniels. This is what Gilbert was reported to have said:

“The greatest influence in the life of a boy are his toys.

A boy wants fun, not education. Yet through the kind of toys American toy manufacturers are turning out, he gets both. The American boy is a genuine boy, and he wants genuine toys. He wants guns that really shoot, and that is why we have given him air rifles from the time he was big enough to hold them. It is because of toys they had in childhood that the American soldiers are the best marksmen on the battlefields of France.” (October 25, 1918, p. 24)

He continued by saying:

“America is the home of toys that educate as well as amuse, that visualize to the boy his future occupations, that start him on the road to construction and not destruction, that as fully as public schools or Boy Scout system, exert the sort of influences that go to form right ideals and solid American character.”

Then Gilbert pulled out all the toys he had brought with him. Secretary of Commerce, William Redfield, was reported to have been enamored with a steam engine saying “I learned the rudiments of engineering on an engine like this.” Secretary of the Interior, Franklin Knight Lane, picked up an aviation book. It seems that bringing the toys was just what was needed. As Gilbert said, “The toys did it.”

That Boston Post article included a photograph of Gilbert with one of his famous ERECTOR sets that included a caption which says in part:

The man who saved Christmas for the children


TOPICS: History
KEYWORDS: alfredcgilbert; gilbert; mystomanufacturingco; toys

1 posted on 12/24/2023 3:24:59 PM PST by Openurmind
[ Post Reply | Private Reply | View Replies]

To: Openurmind

“The Man Who Saved Christmas”

A great movie about this event... :)


2 posted on 12/24/2023 3:26:05 PM PST by Openurmind (The ultimate test of a moral society is the kind of world it leaves to its children. ~ D. Bonhoeffer)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Openurmind

My father drove me to the A.C. Gilbert Company after it shut down in New Haven, CT. Erector Sets were big in Connecticut. We made them there.


3 posted on 12/24/2023 3:36:41 PM PST by Dr. Sivana ("If you can’t say something nice . . . say the Rosary." [Red Badger])
[ Post Reply | Private Reply | To 1 | View Replies]

To: Dr. Sivana

That is pretty cool. :)


4 posted on 12/24/2023 3:51:42 PM PST by Openurmind (The ultimate test of a moral society is the kind of world it leaves to its children. ~ D. Bonhoeffer)
[ Post Reply | Private Reply | To 3 | View Replies]

To: Openurmind

Is that the name of the movie?


5 posted on 12/24/2023 3:55:41 PM PST by Puppage (You may disagree with what I have to say, but I shall defend to your death my right to says it.)
[ Post Reply | Private Reply | To 2 | View Replies]

To: Openurmind
Sounds like an interesting article - but it hardly affected kids back then: only the wealthier kids had manufactured toys - and an Erector Set was one of the most expensive toys.

Working class kids generally had toys their fathers made or they made themselves. Air rifles were not inexpensive, so the boy's first gun was more likely one of dad's or grandpa's .22s for hunting dinner.

A.C. Gilbert didn't "save Christmas"; he kept his own company in business.

6 posted on 12/24/2023 3:58:53 PM PST by Chainmail (How do I feel about ignorance and apathy? I don't know and I don't care.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Openurmind

It’s worth a moment of pondering how many boys got interested if not fascinated by mechanical stuff, leading to engineering and fabrication as a result of having erector sets as kids. And maybe, probably that had an impact on the number of boys who entered engineering schools pre-WW2 and were into making airplanes and ships, etc; . And yes, there were girls who owned E-sets, but metals engineering was 98% a boy thing. I loved mine, which I inherited from my older brothers in a kind of depleted state and craved all the higher-end doodads you could buy for the basic set I had. And equally, I learned at least something about how kind of crappy some of the attachments were.


7 posted on 12/24/2023 4:03:05 PM PST by Attention Surplus Disorder (The Democrat breadlines will be gluten-free. )
[ Post Reply | Private Reply | To 1 | View Replies]

To: Openurmind

I was given an erector set for Christmas back in the mid 1930s. I played with it for years.


8 posted on 12/24/2023 4:16:15 PM PST by Hiddigeigei ("Talk sensesa to a fool and he calls you foolish," said Dionysus - Euripides)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Openurmind

I liked the trains, the chemistry sets and the erector sets.


9 posted on 12/24/2023 4:39:40 PM PST by I want the USA back (Democracy dies when you take away from those who work and give to those who won't. Khrushchev.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Openurmind

“When World War I broke out in 1914, President Wilson decided that the U.S. would not at that time join the Allies but would instead remain on the sidelines.”

So very many things wrong with that statement.


10 posted on 12/24/2023 4:42:20 PM PST by BenLurkin (The above is not a statement of fact. It is either opinion, or satire, or both.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Hiddigeigei

I had a bunch, one was not enough parts. Was my favorite. :)


11 posted on 12/24/2023 4:53:01 PM PST by Openurmind (The ultimate test of a moral society is the kind of world it leaves to its children. ~ D. Bonhoeffer)
[ Post Reply | Private Reply | To 8 | View Replies]

To: BenLurkin

“So very many things wrong with that statement.”

Actually, at the time it was a very logical and rational stance. It was what the people wanted. As it should be right now...


12 posted on 12/24/2023 4:55:44 PM PST by Openurmind (The ultimate test of a moral society is the kind of world it leaves to its children. ~ D. Bonhoeffer)
[ Post Reply | Private Reply | To 10 | View Replies]

To: Openurmind

I see it this way. (Just my opinion)

It wasn’t for Wilson to say yay or nay on the war and he knew it. Back then, Congress held that power. Furthermore, when war broke out in 1914, Wilson began his machinations for trapping the USA into the conflict and any presentations he may have made in favor of neutrality were contrived and false.


13 posted on 12/24/2023 5:03:08 PM PST by BenLurkin (The above is not a statement of fact. It is either opinion, or satire, or both.)
[ Post Reply | Private Reply | To 12 | View Replies]

To: I want the USA back

I still have my American Flyer Train set that my late parent bought for me in 1957. I am working on a layout, cleaning rusted track, and getting ready to set it up.

I also had an AC Gilbert Chemistry set-producing kitty gas was my favorite experiment.

About 10 years ago, I purchased an Erector set-that is my next hobby after I get the trains going.


14 posted on 12/24/2023 7:04:56 PM PST by Maine Mariner
[ Post Reply | Private Reply | To 9 | View Replies]

To: Openurmind

15 posted on 12/24/2023 8:21:43 PM PST by LimitedPowers (Citizenship is not a Hate Crime!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: BenLurkin

“It wasn’t for Wilson to say yay or nay on the war and he knew it. Back then, Congress held that power. Furthermore, when war broke out in 1914, Wilson began his machinations for trapping the USA into the conflict and any presentations he may have made in favor of neutrality were contrived and false.”

I believe you are right as that is how it turned out. Interesti8ng thing I thought when reading about this again this year... Wouldn’t Biden love to take over all private manufacturing like this and ruin Christmas?


16 posted on 12/25/2023 1:17:43 AM PST by Openurmind (The ultimate test of a moral society is the kind of world it leaves to its children. ~ D. Bonhoeffer)
[ Post Reply | Private Reply | To 13 | View Replies]

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
General/Chat
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson