Who they are....
to their music on the website.
Posted on 07/05/2004 12:16:43 AM PDT by scripter
When the company behind the New Gay Fuel energy drink started marketing its product, many believed it must be a joke, a parody, an urban legend.
But it's not.
Gay Fuel is a mixture of red currant juice, B vitamins, and a secret blend of sexual stimulant herbs – though the ingredients are listed as water, sugar, acidifying agent, citric acid, taurine, elderberry juice from concentrate, flavors, antioxidant: ascorbic acid, caffeine, carbon dioxide, guarana extract, lapacho extract, marapuama extract, damiana extract, ginseng, vitamins, niacin, pantothenic acid, vitamin B and vitamin B12. The can is an opalescent white and the drink itself is a bright pink.
Somewhere between 5 percent and 10 percent of profits from Gay Fuel go to what are described as "lesbian-gay-bisexual-transsexual charities."
Most of Gay Fuel's marketing efforts have been in the sponsorship of "gay pride" events and parties including Detroit's Motor Ball and homosexual film festivals in New York, Provincetown and San Francisco, Disney Gay Days in Orlando, and Christopher Street West L.A. Pride.
The promoters of the product say it will get you "fired up," presumably for better and longer sexual performance. They say the beverage contains "Brazilian rainforest herbs that act as a sexual stimulant and protector of the body's immune system."
The taste has been described as a cross between a Cosmo and a Red Bull.
Who they are....
My first thought going after a 2% portion of the market isn't that smart.
They just turned off 98% of their potential customer base and insured no nationwide distribution. Can you imagine, for example, this being available in gas stations or vending machines or even your local supermarket? It will be mail order only or sold in "adult" stores.
Actually their market share is smaller then that as there are a number of homosexuals who do not define themselves solely by their sexuality (although you would never know it to listen to some groups) and so would be turned off by this and even more who would not buy or drink it because they would not want to turn other people off.
It is meant to "make a statement", it did, the statement is "We are idiots"
Dr. Pecker?
7 Up?
Their market share is even smaller than just broken out by sexuality.
The market share for energy drinks are primarily sports minded and people who drink at bars (young people), it's used as a mixer. I was at one time in the soft drink business, so I am very familiar with the production costs and market costs of the energy segment. I hope the guy has lots of money, he's going to need it. Better he blow his money on "gay drinks" then give it to a liberal politician.
The only way for them to be successful is to stay in a local market where they can grab a share of the revenue dollars and grow that business.
Yeah, I wanna know why PETA and gays aren't in mortal combat as well for using animals for aids research. What we need is to pit Greenpeace and PETA against the gay agenda, and watch the fireworks.
Oh, wait, never mind.
The real name of this drink, is "GAY FOOL" drink!
98% of those who drink it will be dead in about a decade.
This is obviously bassackwards. Bad marketing.
Now for a horrible visual.....
Hopefully not pre-tested.
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