INTRODUCING NEW
"Filthy Dead Commie Body Spray"
You too can "smell like a revolution!"
Posted on 08/07/2005 10:22:55 PM PDT by Panerai
The teenagers who have made Tag one of the most popular body sprays on the market may be surprised to find out which company makes it.
Gillette Co. has kept its name off Tag's spray cans and their sexually suggestive advertisements as part of a youth-driven marketing strategy. Now, after Gillette's first attempt at a teen spray fizzled, the company best known for its razors is breaking through to consumers who are too young to shave.
Tag, named after the schoolyard game and billed as "uniquely designed to attract the ladies," became the second best-selling men's body spray within six weeks of its introduction in February.
"Gillette is old and established and it doesn't speak to the young and rebellious very well. Tag is a bit more edgy and pushes the envelope," Rob Callender, trends director for Teenage Research Unlimited, told The Boston Sunday Globe.
The spray's sales -- around $7.4 million through July 10 -- helped fuel Gillette's 17 percent increase in second-quarter profits. That's still less than a third of the sales of Unilever's Axe body spray, which has been on the market for three years.
"Tag has grown rapidly out of the gate, and could eventually challenge Axe for the leading position within men's body spray," said Patrick Schumann, an analyst with Edward Jones.
(Excerpt) Read more at boston.com ...
Try Umpire ... for foul balls.
In answer to Axe, they ought to have come out with something called Razor or Blade.
Other names;
French bath
Whore bath
Marine bath.
Oh Gawd....Brute has risen from the grave....
If you want to attract the ladies, wear Polo Club. At least that's what I've heard from my grandmother.
INTRODUCING NEW
"Filthy Dead Commie Body Spray"
You too can "smell like a revolution!"
Er, was that "smell like a revolution!" or "smell like you are revolting!"?
Either way, I'll stick to Old Spice.
Take care,
Ruck
I never thought Brut sounded very "brutal." This Tag sounds like a kiddies' game. The suggestion above about Razor or Blade would be better. Or, maybe Cut.
I could envision a new teen prank "Tag you're it" (involving the spritzing of Tag on unwary comrades)
How can a cologne be "edgy" and "push the envelope"? Advertising people are so ridiculous and disconnected. How many times have you seen an ad on TV with a pulsating dance beat and it turns out the product is just a shoebox-sized car?
It ain't the cologne it seems. It's the packaging.
Careful...
Canoe Canoe?
Me either. Unless we're talking about the game where kids use spray paint to vandalize the school and whatever...
ah yes the gangz
[If you want to attract the ladies, wear Polo Club. At least that's what I've heard from my grandmother.]
I think I'll try this. Lately I've been meaning to start attracting somebody's grandmother.
"The new Hai Karate."
Good lord, I remember that! Kind of dates me. That foul stuff was very suave at the time.
"Arab shower"
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