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Three Cheers For "Price Gougers"
TechCentralStation ^ | September 2, 205 | Rand Simberg

Posted on 09/02/2005 10:05:18 PM PDT by NonZeroSum

With every disaster or crisis, it seems that the public, press and politicians require a remedial course in Economics 101. In fact, apparently we need an ongoing educational campaign even when there is no catastrophe, as demonstrated by the recent foolish legislation in the state of Hawaii to cap wholesale fuel prices. Note the subhead in the linked story: "Some analysts warn move may spur supply problems."

Really? Only "some"? Maybe they need to be more careful about which "analysts" they listen to. Whatever would we do without those other "analysts"?

Imagine the headlines, "Legislature Mandates Pi To Equal 3.00000 -- Some Analysts Warn Move May Spur Engineering Problems," or "King Canute Commands Tide To Recede -- Some Analysts Warn Move May Spur Wet Footwear Problems." What would we think of the analysts who thought that the proposed mandates were no problem, perfectly in consonance with the laws of physics and human nature? Even most people with typical journalism educations would recognize such heads and subheads as the jokes they are, but somehow when it comes to basic economics, the laws of supply and demand, and the function of prices in a market economy bizarrely remain subjects for public debate.

I write this little essay sadly, knowing that it's been written many times before, and that it will have to be written many times again, if history is any judge. It's hard enough to watch all of the suffering of these apocalyptic events on the Gulf Coast without having to contemplate as well the compounding of the problems that will be achieved in future days by editorial writers and public officials with their calls for defiance of economic reality. I grind my teeth in frustration at all of the economic damage that will continue to be wrought by well-meaning but economically ignorant people as they attempt to circumvent the most efficient means of delivering products and services to those areas in which they are needed most -- the market, with its pricing mechanisms.

Let's recap, briefly, for those who never took the class, or have forgotten it. It's really simple. In any locality, when the supply of a particular item is reduced with no change in demand, or the demand for it increased with no change in supply, or supply is decreased with a demand increase, prices will go up.

This is a signal to the market. To those demanding the product, it is a signal that the supply is relatively short, and that they should perhaps rethink the level of their demand, if possible. To the suppliers, it is a signal that more of the resources must be brought to market. In both cases, it will result in a change in behavior on both parties that will restore the balance between supply and demand. Moreover, it does so in a useful, quantitative way. It tells the supplier how much expense, risk and effort she should expend to increase the supply. This calculation may even bring new suppliers into the market. It also indicates the degree to which it is sensible for the consumer to change their demand. When by fiat we pretend that the price has not gone up, it's like covering up the signposts, and we shouldn't be surprised when those supplying no longer attempt to increase the supply, and those demanding can't be bothered to reduce their usage of that particular commodity.

What does this mean in the current situation?

Let us ignore for the moment the horrific situation in the worst-hit areas, in which first-worlders have been thrust into the third world literally overnight, many with no place to even sleep, let alone have access to food, water and other necessities or money with which to purchase them. In some of the other areas, homes are damaged, but intact and dry, and people have cash. Commodities like gasoline, perishable food and ice are in short supply. In fact, gasoline prices are rising across the nation, in response to the sudden reduction in refinery capacity on the Gulf Coast.

Consider -- if a gas station owner has gas, someone has to decide who gets it. If the price remains at pre-hurricane levels, many will fill their tanks, because they can afford to do so, against the chance (and even likelihood) that gas will later become completely unavailable (a self-fulfilling prophecy if the price is not allowed to rise). Many will do so even if they have no immediate need for it. But after the first few people do this, the gas will be gone, and none will be available for those who come after, because it's now tied up in the gas tanks of those who didn't really need it. Those who didn't get any may include emergency workers, or truck drivers who need it to go out and find other goods to bring in. It is likely worth more to them, but they didn't get it, because the price was artificially fixed. Moreover, had the price been allowed to rise, they would have been able to afford it, because they would have been able to demand more resources with which to pay for it -- the emergency worker might have had aid from local agencies to pay for it, or the truck driver might have been willing to make the investment in order to recover it by bringing in necessary goods (assuming, of course, that prices on those weren't capped).

Similarly, if ice prices rise to the market, the man who needs to keep his insulin cold for his diabetes treatment will place a higher value on it than the man who wants to keep his beer cold, and will have a better chance of getting it. The man who might rent two hotel rooms for his family for additional comfort might, in the face of appropriately higher prices, inconvenience himself and only get one, releasing one for another whole family.

This works for the supply side as well. Making and transporting ice costs money. When the local ice plant is out of commission, it has to be brought in from other locations, in refrigerated trucks, at higher gasoline costs. Who would bother to take the trouble, expense and risk to deliver it at a loss when they can only get the same price for it as before the hurricane?

Of course, some argue that prices shouldn't go up for stock on hand because the cost didn't go up. After all, the gas station owner is selling gas that he already paid for at pre-hurricane wholesale prices. Why should he make "obscene profits," taking advantage of a situation by jacking up the price when his price hasn't changed? But in reality his prices have already changed. He will have to replace the gas that he sells, and he knows, either indirectly because he understands the supply situation, or directly because he's gotten a call from his supplier, that the cost of his next tank load will be dramatically higher. In order to pay for it, he has to get as much as possible for the stock he has on hand, which means as much as the market will bear against his competition, if he has any. If he doesn't have any, then he just has to guess.

But won't some people make "unfair" profits from such "greed"?

Sure. Sometimes life isn't fair. We can't eliminate unfairness from life -- at best we can minimize it. But what's more unfair -- someone who supplies a community with needed goods while making a profit (at some financial, and even personal risk, given the breakdown of civil law in many areas, in which shipments can be hijacked), or someone who overpurchases and hoards a commodity because the price doesn't reflect the demand and supply? Ice at three dollars a bag doesn't do one much good if there are no bags available at that price.

The response to this, in turn, is that the solution is rationing. But is it more fair to have a bureaucrat, perhaps unfamiliar with the needs of the local community, making decisions about who should get scarce goods? Does the local commissar understand the market better than the market? We can recognize that when prices are high, some people of modest means may not get essential goods. A better solution for this is not to subsidize prices, which misallocate the resources due to the false market signals, but to subsidize the individuals who need help, by giving them cash or vouchers (somewhat akin to the food stamp program).

Price "gouging" is purely in the mind of the beholder, and there's no way to distinguish between it and the necessary signals that the market must have to ensure the most efficient use of resources. The price "gougers" are (often, if not always) the people who will have incentives to satisfy market needs as quickly as possible, and ensure that the economic recovery will occur. That some people may "unfairly" take advantage of this is a price we have to pay, and it's a small one compared to the alternative.

There has been much discussion recently (much of it foolish) of how this disaster was a result of "fooling mother nature," whether in the absurdity of asking whether or not it's a result of not acquiescing to the unjustifiable damage to our economy that would have resulted from the Kyoto Treaty, to the more sensible questions of how much effort we should expend to continue to divert the natural course of the greatest river on our continent. To whatever degree that's true, let us not compound the damage, and slow the recovery from it, by attempting to fool mother economics.


TOPICS: Business/Economy; Constitution/Conservatism; Culture/Society; Editorial; Government; News/Current Events
KEYWORDS: demand; economics; gasprices; markets; price; pricegouging; suppy; vultures
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To: The Red Zone
Generally, it's illegal to sleep more in a hotel room than it has beds for.

OK, so they decide to sleep the kids in one double bed and themselves in another in the same room. You're obviously trying to find nits to pick because your argument just fell apart.

61 posted on 09/02/2005 11:12:01 PM PDT by FreedomCalls (It's the "Statue of Liberty," not the "Statue of Security.")
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To: Ichneumon
Same psychology that leads all too many to "buy high" in the stock market. Of course Economics 101 says zilch about this.

Actually, "Economics 101" says a lot about this

And proceeds NOT to.

62 posted on 09/02/2005 11:12:25 PM PDT by The Red Zone (Florida, the sun-shame state, and Illinois the chicken injun.)
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To: FreedomCalls

" Good tag line!"

Absolutely. You have reduced almost my entire philosophy down into one sentence.


63 posted on 09/02/2005 11:12:31 PM PDT by Veritas et equitas ad Votum (If the Constitution "lives and breathes", it dies.)
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Comment #64 Removed by Moderator

To: The Red Zone

Uh, ok, I'll defer to your genius.

Please, all of us here want to know, what is your exact plan to stop price gouging?

Please be detailed.

Tell us:

1: Exactly how you would determine someone is "gouging"
2. What you would do to stop these evil capitalists from selling a product at a "gouging" price.

I want specifics. You have oodles of credibility, so fire away.

We're all waiting.

Oh, and as a kicker, please explain how your super-special anti-gouging laws will work to prevent gas lines and shortages like they've always caused before.

I guess it's like the (other) liberals say - the soviet union only failed because the right people weren't in charge. The priciples of communism were obviously sound, we just need a wise leader to make it all happen.

Maybe you're that person.

Tell us how it would all work, great leader.

We're waiting.


65 posted on 09/02/2005 11:13:53 PM PDT by flashbunny (Defending the free market on free republic is like having to defend the flag at a VFW convention.)
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To: Ichneumon

Free markets always work.

If gas runs out, which it never will, it would be a great day to be a manufacturer of electric scooters or bicycles.


66 posted on 09/02/2005 11:13:53 PM PDT by Veritas et equitas ad Votum (If the Constitution "lives and breathes", it dies.)
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To: flashbunny
Look up the post about the governor of Georgia removing taxes on gas. I'm against that. There is clearly a real shortage in gas. Removing the tax will increase demand, which is a bad thing.

The anti-gouging law in Florida works. It discourages the worst of human behavior while still allowing enough room for that market to work. As for my generator example, perhaps you don't understand that the local market was being cornered and that an artificial shortage was being created. People don't need that when a major hurricane hits.

67 posted on 09/02/2005 11:14:03 PM PDT by Moonman62 (Federal creed: If it moves tax it. If it keeps moving regulate it. If it stops moving subsidize it)
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To: Lurker

China still does it more or less. The reason we buy from China is that they're still cheaper than buying elsewhere or domestic -- in fact, sometimes the reason they're still much cheaper is because their gummint decreed it should be so.


68 posted on 09/02/2005 11:14:04 PM PDT by The Red Zone (Florida, the sun-shame state, and Illinois the chicken injun.)
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To: flashbunny
Would you rather be able to buy gas at $3.50 a gallon, or not be able to buy gas at $2.50 a gallon?

An alternate question for a gas station owner: Would you like to sell gas at $2.40 a gallon while paying $2.50 for it? People with short memories or are not long in the tooth do not remember, or perhaps even know of the economic misery caused by price controls on oil products instituted by that great conservative, President Richard Nixon, and the helpless peanut farmer who followed him in the early '70's. Although the Congress finally woke up and lifted the many prices controls imposed by Nixon, they just could not keep their hands off "big oil" and continued price controls on oil products. What happened in the aftermath. 13% inflation, and 18% interest rates, leading to Mr. Peanut Farmer's infamously named misery index. It took a decade for the Fed and finally the Reagan years to clean the mess up. No way do I wish to go through a period like that again. I am amazed that supposedly free marketeers at FR are complaining about price gouging. A guy gouging prices at $10 a gallon in Mississippi right now will be lucky to get a thimble of gas to sell in less than a weeks time. In the mean time he doesn't make a dime. But poor babies with $10 dollar bills in their pockets are complaining. They can complain all they wish, but you will see them on Monday morning just managing somehow to make it to work so they can earn another $10 and more, while the gas station owner is left holding the bag wondering when the next tanker truck is going to come by.
69 posted on 09/02/2005 11:14:21 PM PDT by gpapa (Boost FR Traffic! Make FR your home page!)
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To: flashbunny
Thank you for a clear, concise, and rational statement of themarket dynamics at work.

There have been some horribly irrational posts about. Appalling, really, when you think the vast majority of FReepers are smarter than all that.

70 posted on 09/02/2005 11:15:03 PM PDT by Smokin' Joe (If you are not part of the solution, you are part of the problem.)
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To: gpapa
An alternate question for a gas station owner: Would you like to sell gas at $2.40 a gallon while paying $2.50 for it?

Never required.

71 posted on 09/02/2005 11:16:06 PM PDT by The Red Zone (Florida, the sun-shame state, and Illinois the chicken injun.)
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To: NonZeroSum

bump


72 posted on 09/02/2005 11:17:25 PM PDT by lowbridge
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To: Moonman62

" The anti-gouging law in Florida works."

That depends on how you define "work".

If you mean that people can't make profits in proportion to the given demand, you're correct.

If you mean that supply is naturally increased to meet the rise in demand (in other words, people get the food, water, generators, gas, etc... they claim to "need"), you are exactly wrong.


73 posted on 09/02/2005 11:17:28 PM PDT by Veritas et equitas ad Votum (If the Constitution "lives and breathes", it dies.)
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To: Moonman62
Shaking head and mumbling..."I can't believe he doesn't get it."

"He really seems to think that some Statute restricts human behavior."

L

74 posted on 09/02/2005 11:17:39 PM PDT by Lurker (Reality cannot be changed by wishful thinking, good intentions, or legislation.)
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To: The Red Zone

You could ask the govt to take a little less tax out of the gas to keep it within reason.They only piss away that tax money for the most part..


75 posted on 09/02/2005 11:17:40 PM PDT by hoboken109
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To: Moonman62
However, before Andrew, human dirt would show up and corner the market in something like power generators and then sell them after the storm for a 1000% markup. That doesn't happen anymore.

Your grasp of economics is deficient. How does a guy selling generators off his tailgate "corner" a market? It's laughable. Anyone could theoretically do the same, but the fact that they don't should be a clue to you that your analysis is flawed.

The fellow you call "human dirt" is actually doing you a big favor. He went and risked his money to buy chainsaws or generators or bottled water or what have you, and he trundled them hundreds or thousands of miles to bring them to the disaster area. He takes the risk of himself being caught in the disaster or its aftermath. He is a target for looters and other criminal elements. He forces no one to buy his products, products that otherwise would not be available at any price for days or weeks. If he misjudged the severity of the disaster, he could get stuck with thousands of dollars of unsold goods. Yet he goes ahead and invests his time and money anyway.

Your "human dirt" is a hero, and a better American than you. If you don't like his prices, feel free to set a noble example, and do without whatever he is selling.

Anti-gouging laws are a sop to selfish, ignorant voters from venal politicans. They both get to pat themselves on the back for their good intentions, while the supply of necessary disaster-recovery goods dwindles.

-ccm

76 posted on 09/02/2005 11:18:28 PM PDT by ccmay (Question Diversity)
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To: Moonman62; flashbunny; Veritas et equitas ad Votum
However, before Andrew, human dirt would show up and corner the market in something like power generators and then sell them after the storm for a 1000% markup.

If that's more than you want to pay, then don't buy one.

That doesn't happen anymore.

...and as a side effect, there are fewer generators available when they're really needed, *and* fewer people plan ahead and buy a generator before the next emergency, fueling deeper shortages when the next hurricane arrives.

I don't see that as an improvement.

77 posted on 09/02/2005 11:18:28 PM PDT by Ichneumon
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To: Moonman62

'Price gouging' in Florida
Thomas Sowell

http://www.townhall.com/columnists/thomassowell/ts20040914.shtml

"It is essentially the same story when stores are selling ice, plywood, gasoline, or other things for prices that reflect today's supply and demand, rather than yesterday's supply and demand. Price controls will not cause new supplies to be rushed in nearly as fast as higher prices will."


78 posted on 09/02/2005 11:18:50 PM PDT by endthematrix ("an ominous vacancy"...I mean, JOHN ROBERTS now fills this space!)
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To: Moonman62

"As for my generator example, perhaps you don't understand that the local market was being cornered and that an artificial shortage was being created. People don't need that when a major hurricane hits."

But they do need generators.

And frankly, all the more reason to NOT have anti-gouging laws. If some local guy is marking up his generators, the absence of an anti-gouging law makes it MORE likely that someone from out of state, maybe even several states away, will bring his truckload of generators down and undercut the overcharging local guy.

Again, if left to its own devices, and with as little government interference as possible, the free market is more efficient, more effective, and actually prevents gouging by giving an economic incentive for more competition.

Anti-gouging laws are nothing but populist measures to buy votes. They do little to help consumers and often hurt them more.


79 posted on 09/02/2005 11:19:26 PM PDT by flashbunny (Defending the free market on free republic is like having to defend the flag at a VFW convention.)
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To: Ichneumon
and as a side effect, there are fewer generators available when they're really needed,

Someone has yet to show how arbitraging locally increases the total number that the people get. Also, now the huckster sells to some corner of town instead of everybody knowing where they can at least possibly get one (you try the home and hardware stores, rather than cruising around wasting gas looking for a huckster).

80 posted on 09/02/2005 11:22:30 PM PDT by The Red Zone (Florida, the sun-shame state, and Illinois the chicken injun.)
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