Posted on 09/22/2005 1:25:04 PM PDT by salenaz
Real Men of Genius
by Salena Zito
Bob Winter is one guy who gets it. This low-key copywriter is the genius behind those rather addictive ‘Real Men of Genius’ Bud Light ads. Winter found a simple way to tap into America’s admiration for the slightly misguided hero we love to root for.
As we listen or watch the everyman that takes on the world with his odd jobs or ridiculous inventions, we find a way to smile and nod in admiration. We silently salute this offbeat champion. By the end of the commercial, when the schmaltzy music begins to swell, we almost expect him to reveal his cape and fight for Truth, Justice and the American Way. Whether he is “Mr. Gasoline Barbeque Grill Starter” or “Mr. Centerfold Retoucher” he is an extension of who we are.
Americans love their off-beat heroes, and we get slurpy over a good old-fashioned comeback as well. Nothing touches our souls or taps into our psyche better than those two components morphed into one man’s character.
And we Americans are not one-dimensional by any stretch of the imagination. Our fascination with quixotic-like heroes applies beyond the realm of commercial exploitation. We constantly look for them in our leaders. Find a man or woman that is a little outside the box, has a swagger and a compelling comeback story and we are collectively smitten. You don’t have to look further than George W. Bush, Jesse Ventura or Arnold Schwarzenegger to prove that point.
(Excerpt) Read more at politicspa.com ...
When I saw that, I sure as hell didn't "smile and nod in admiration," I laughed and I pointed.
Should I post a collection of links that I've found where someone could download ALL of the afforementioned commercials? It'd be for educational purposes only, of course. Maybe someone hasn't heard all of the 40+ commercials in the series.
my favorite is "Mr Used Car Lot Auto Salesman"- "You stand behind every car you sell, because if you stood in front of them, and the brakes went out, you'd be crushed."
Mr. Bowling Shoe Hander-Outer was the funniest one....
Real Men of Genius: Salutes Mr. Freeper Admin Moderator...
Please do.. those things crack me up.
Best ad campaign for the past 10 years.
I googled it a few weeks ago and downloaded every one of them.
"Mr. 80-SPF Sunblock Wearer" is my current favorite. "Mr. Over-the-top Carb Counter" (or something like that) was another one I liked a lot.
go for it "Mr. Original Source Forum Poster"!
Mr. Fortune Cookie Fortune Writer
Until I get over what I witnessed earlier this week, I'm pretty sure no mod would care to receive my 'salute'.
Give me a couple months though, and I just might be singing their praises again.
The list...
Mr. Silent Killer Gas Passer
Mr Centerfold Retoucher
Mr. Giant Pink Inflatable Gorilla Maker
Mr. Fancy Coffee Shop Coffee Pourer
Mr. Used Car Lot Auto Salesman
Mr. Company Computer Guy
Mr. Tiny Thong Bikini Wearer
Mr. Boombox Carrying Rollerskater
Mr. Handlebar Mustache Wearer
Mr. Giant Taco Salad Inventor
Mr. Tuxedo Shop Tux Renter
Mr. All You Can Eat Buffett Inventor
Mr. Sports Fan Face Painter
Mr. Camouflage Suit Maker
Mr. Proffesional Figure Skater
Mr. Hollywood Plastic Surgeon
Mr. Wedding Band Guitar Player
Mr. Edible Underwear Maker
Mr. Athletic Grion Protector
Mr. Supermarket Free Sample Guy
Mr. Restroon Toiletpaper Refiller
Mr. Beach Metal Detector Guy
Mr. Nudist Colony Activity Coordinator
Mr. Horse Drawn Cairrage Driver
Mr. Male Fur Coat Wearer
Mr Male Fur Coat Wearer
Mr. Centerfold Retoucher
Mr. Chinese Food Delivery Guy
Mr. Souvenir Snow Globe Maker
Mr Fancy Coffee Shop Coffee Pourer
Mr. Profesional Figure Skater
Mr. Athletic Groin Protector Inventor
Mr Garden Gnome Maker
Mr Edible Underwear Maker
Mr. Parking Attendant Flashlight Waver
Mr. Bass Plaque Maker
Mr. Pro Sports Heckler Guy
Mr. Parade Float Driver
Mr. Mother Trucker
Mr. PitCrew WaterBottle Squirt
Mr. Horse-Drawn Carriage Driver
Mr. Hawaiian Shirt Pattern...
Mr. Wrecking Ball Operator
Mr. Pickled Pig's Feet Eater
Mr. All-You-Can-Eat Buffet Inventor
Mr. Pro Wrestling Wardrobe Designer
Mr. Putt Putt Golf Course Designer
Ummmmm, I think it's time for a Bud!
Looks like A.B. has cracked down on those websites that I looked at just a few weeks ago...if you got to www.budlight.com you can find them.
Mr. Overzealous Foulball Catcher is my favorite.
Here's all the ads:
http://budlight.whipnet.com/
they took them down there
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