Skip to comments.L.A. Times Drags on Tribune Revenue (200 *more* layoffs expected)
Posted on 12/02/2005 5:52:30 PM PST by BurbankKarl
Tribune Co.s November newspaper ad revenue fell 2.4 percent to $262.7 million, the company reported Friday, reflecting a 6 percent national advertising drop that was blamed on weak ad sales at the Los Angeles Times, the Chicago-based companys largest paper.
The companys total November revenue fell 3.9 percent, to $436.8 million, compared with the previous year.
Full-run ad volume at the Times tumbled 9 percent from November of last year. In addition to the Times and Newsday, Tribune owns its namesake paper in Chicago. The Times announced in mid-November that it planned to cut jobs throughout the newspaper, including about 85 of its newsroom positions.
Tribunes local automotive-classified ads continued to slide, with revenue falling by 18 percent. Circulation revenue slipped 5.1 percent. Its interactive ad revenue jumped 36 percent, and the company saw a small 1.6 percent increase in classifieds.
Tribunes stock, down 25 percent this year, fell 0.9 percent Friday, settling at $31.39.
How soon will it be that is more profitable to recycle the paper than try to sell it?
And moveon.org is trying to prop them up. If moveon suggests a boycott, I recommend that we *gasp* work alongside them.
The LA Times is really in a free fall. The right stopped buying it, the lefties at Moveon.org are boycotting it now...
All that is left is people who can't read English.
Weak ad sales are the problem, according to them. Uh, ad sales in general are up as the economy continues to hum merrily along. So their declining ad sales are due to the fact nobody really reads the multitude of fishwraps they publish, because they refuse to print the truth about Iraq, the President, and the economy. No advertiser wants to put money (ads) into a paper that has diminishing returns, ie, readership. Somehow I don't think the Tribune will make that little connection, though.
They have been showing a few signs of trying to temper their far-left madness, but I don't know how much that will help. It's not clear from this article, which only mentions classified automobile ads, but it could be that they are suffering from the same classified ad problem across the board as Knight Ridder.
In other words, the internet is eating their lunch. People aren't advertising in newspapers as much any more, when it's so much easier and more effective to do it on-line.
A wonderful question. Is it lawful to recycle hazardous waste?
So the Barbra Streisand letter to the editor did not change anything?
I'm sure they can make arrangements to have it buried in Nevada.
How many times have they called? How many times have I said NO? Many. Well, I say more than NO. I go into a rant and tell them that I will subscribe when they use the term illegal alien, when the call Democrats unpatriotic, when they acknowledge that Bill really did rape Juanita Broaddrick, and when they call Hillary Clinton the greatest danger to this nation next to al Qaeda itself. Sometimes then hang up before I finish.
"All that is left is people who can't read English"
Circulation of Spanish-language dailies has more than tripled since 1990. Ad revenues of Spanish-language dailies have grown more than sevenfold since 1990.
200 is just a good start. May they all be in soup lines
They covered that eventuality by purchasing La Opinion decades ago. I realized years ago the LA Times would hedge it's bets no matter who were occupying the region.
LA Times used to own part of La Opinion...but Tribune divested and pushed Hoy!
Been trying to track that info down for a month or so -- no success. Any links?
I remember when the whole thing went down...Hoy! is a Tribune paper, and they pushed it on Los Angeles...even though the content was all Chicago based. So, Tribune sold off their 50% stake in La Opinion....and Hoy! still sucks from what I understand.
\I'm sure they can make arrangements to have it buried in Nevada.
I picture a monument marking the site with the following inscribed:
"OTHERS HAVE DIED FOR MY FREEDOM. NOW THIS IS MY MARK."
> They have been showing a few signs of trying to
> temper their far-left madness, but I don't know
> how much that will help.
It won't. Print is dying. Lefty print is just dying faster.
I was recently not terribly surprised when a
music-oriented magazine I subscribe(d) to told me
"this is your last issue". They are going web-only.
Most of the mags I used to take are just gone, period.
Gutenburg is putting the scribes out of business.
Xerox is clobbering the mimeographers.
The telephone eventually nuked the telegraph.
Cell phones are doing in the pay phones.
Time to pick out your coffin, LA Times.
Do ya think they've realized yet that insulting your customers on a daily basis was a bad business plan? No? I don't either.
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