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Los Angeles Times Reports March Circulation (Down, down, down)
LAT Release ^

Posted on 05/02/2005 1:19:45 PM PDT by Uncledave

Press Release Source: Los Angeles Times

Los Angeles Times Reports March Circulation Monday May 2, 3:00 pm ET

LOS ANGELES, May 2 /PRNewswire/ -- For the six months ended March 31, 2005, the Los Angeles Times reported Monday-Saturday average daily circulation of 907,997, a decline of 6.5 percent compared with the prior year, and Sunday circulation of 1,253,849, a decline of 7.9 percent from the prior year, according to figures filed with the Audit Bureau of Circulations, subject to audit.

Excluding the effect of a reduction in third-party bulk sales, daily circulation would have declined 5.2 percent and Sunday would have declined 4.7 percent.

"These circulation declines are driven by the same issues that impacted our September circulation statement," said Jeffrey M. Johnson, Los Angeles Times executive vice president and general manager, who will become president, publisher and CEO on June 1. "These include the transition to more targeted sales channels from a heavy reliance on telemarketing and the decision to deliberately reduce certain types of circulation, such as third-party bulk sales. The reality is that it takes two six-month reporting statements to cycle through these changes.

"The Los Angeles Times continues to deliver the largest audience in Southern California with an average daily readership of 2.4 million and 3.5 million on Sunday, according to Scarborough 2004 Los Angeles Report. To strengthen this market position, we're investing in various strategies and programs to increase readership that should begin to show results in September," added Johnson.

The Times has taken the following actions:

* Launched a comprehensive $10 million consumer marketing campaign, including brand advertising and direct marketing efforts. * Appointed a veteran newspaper circulation executive to a newly created position of senior vice president, circulation to focus entirely on circulation sales and distribution. * Began executing new circulation programs to grow late-week circulation and Sunday readership.

"These investments are good examples of our long-term commitment to growing quality, responsive readership that delivers results to our advertisers," said Johnson.

The Los Angeles Times, a Tribune Publishing company, is the largest metropolitan daily newspaper in the country and the winner of 37 Pulitzer Prizes, including two this year. The Times publishes five daily regional editions, including the Los Angeles metropolitan area, Orange and Ventura counties, the San Fernando Valley, and an Inland Empire edition covering Riverside and San Bernardino counties as well as a National edition. Additional information about The Times is available at www.latimes.com/mediacenter.


TOPICS: News/Current Events
KEYWORDS: lat; latimes; liberalmedia; newspapers
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1 posted on 05/02/2005 1:19:45 PM PDT by Uncledave
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To: Uncledave

It's all the fault of Bush's censorship....that's GOTTA be it.


2 posted on 05/02/2005 1:20:33 PM PDT by ElectricStrawberry (27th Infantry Regiment...cut in half during the Clinton years....Nec Aspera Terrent!!!)
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To: Uncledave

Chalk up another entry on the "Legacy Media" list.


3 posted on 05/02/2005 1:21:05 PM PDT by TonyXL
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Comment #4 Removed by Moderator

To: Uncledave

But what do sales mean to an organization that loves socialism? They should just be happy to do it for the People.


5 posted on 05/02/2005 1:24:06 PM PDT by samtheman
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To: Uncledave

If they're claiming that an average of three people reads every paper that goes into circulation, they're bonkers... Those 'average daily readers' numbers are absolute bunk.

But then again, why should I expect more from a liberal paper that prints lies -- what is one more?


6 posted on 05/02/2005 1:25:14 PM PDT by kingu
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To: Uncledave

Unfit for a fish wrapper or birdcage.


7 posted on 05/02/2005 1:26:44 PM PDT by pissant (select your paddle carefully)
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To: Uncledave
Appointed a veteran newspaper circulation executive to a newly created position of senior vice president, circulation to focus entirely on circulation sales and distribution

Notice how this CEO declines the opportunity to publicly name his star veteran SVP. Nice snub there.

8 posted on 05/02/2005 1:27:18 PM PDT by Uncledave (I want blue fingers!!!)
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To: pissant

I'm glad to see another liberal rag's readership decline, but I'm curious if all newspapers aren't starting to see a decline. If I want the news, I don't go to a newspaper, I come here!


9 posted on 05/02/2005 1:28:05 PM PDT by VA_Gentleman
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To: Uncledave

They are hurting -- and probably saying, "gee, maybe this Socialist-Lefitst bent is not such a good idea afterall..."??


10 posted on 05/02/2005 1:29:45 PM PDT by EagleUSA
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To: Uncledave

It sucks to be them.


11 posted on 05/02/2005 1:29:50 PM PDT by b4its2late (Earth is the insane asylum for the universe.)
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To: VA_Gentleman

And entertainment too!


12 posted on 05/02/2005 1:30:47 PM PDT by pissant (select your paddle carefully)
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To: Uncledave

They've dropped the Sunday paper from $1.50 to a dollar.

Maybe Ruppert Murdoch might be interested in buying it! LOL

I sure miss the L.A. Herald-Examiner...


13 posted on 05/02/2005 1:30:50 PM PDT by kellynla (U.S.M.C. 1st Battalion,5th Marine Regiment, 1st Marine Div. Viet Nam 69&70 Semper Fi)
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To: Uncledave
LA Times thinks its great that the composition of the L.A. Basin changes towards a decidedly more Hispanic, illegal and less educated tilt. Until they figure out these people don't read newspapers.

The LA Times will soon be campaigning for white immigration into LA, so they can do the newspaper reading that Mexicans refuse to do.

14 posted on 05/02/2005 1:31:28 PM PDT by Plutarch
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To: Uncledave

Probably because the mexican/spanish language papers are going up in numbers. The LA times is reaping what it has sewn. Just like the Miami Herald. They are always opposed to anything that supports official english as our countries language. When half of LA's population can't read english, it's no wonder. Let's not forget that liberalism part also.


15 posted on 05/02/2005 1:32:06 PM PDT by Ron in Acreage (Democrat or Communist? Is there a difference?)
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Michael Ramirez's cartoons are the only thing worth reading on the editorial page. I think Ramirez is one of the best, if not the best conservative cartoonist around.
16 posted on 05/02/2005 1:35:54 PM PDT by kellynla (U.S.M.C. 1st Battalion,5th Marine Regiment, 1st Marine Div. Viet Nam 69&70 Semper Fi)
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To: EagleUSA

They are hurting -- and probably saying, "gee, maybe this Socialist-Lefitst bent is not such a good idea afterall..."??

I wouldn't count on it. They are just blaming the ignorance of the masses from their vacant ivory towers and will continue in their circulation decline.


17 posted on 05/02/2005 1:36:23 PM PDT by Cat loving Texan
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To: Uncledave

bttt


18 posted on 05/02/2005 1:36:47 PM PDT by Hi Heels (Guns kill and cause crime? Dang, mine must be malfunctioning....)
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To: Uncledave; Blurblogger
Actually, I've seen/heard higher figures.

I love how they're justifying the loss. Fact is, they're losing readership because they are biased and publish fiction. And we're tired of it.

19 posted on 05/02/2005 1:39:08 PM PDT by Hi Heels (Guns kill and cause crime? Dang, mine must be malfunctioning....)
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To: Uncledave

Circulation is down and there is no chance that it will ever recover............. apply all the lipstick you want.


20 posted on 05/02/2005 1:40:35 PM PDT by oldbrowser (You lost the election.....get over it.)
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To: Uncledave

Maybe there's a declining demand for liberal propaganda.


21 posted on 05/02/2005 1:40:43 PM PDT by MikeHu
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To: Plutarch

El Tiempos De Los Ángeles


22 posted on 05/02/2005 1:44:32 PM PDT by itsamelman (“Announcing your plans is a good way to hear God laugh.” -- Al Swearengen)
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To: samtheman
"They should just be happy to do it for the People"

The English speaking people who are leaving? LOL......

23 posted on 05/02/2005 1:44:50 PM PDT by litehaus
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To: Uncledave
"the decision to deliberately reduce certain types of circulation, such as third-party bulk sales."

What, they aren't counting sales to recycling plants or pulp mills any more?

24 posted on 05/02/2005 1:45:11 PM PDT by Cicero (Marcus Tullius)
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To: pissant

And sometimes a fight....


25 posted on 05/02/2005 1:46:51 PM PDT by expatpat
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To: litehaus
Maybe they can come out with a Spanish version. Call it the LA Raza Times!
26 posted on 05/02/2005 1:48:18 PM PDT by samtheman
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To: expatpat

Yes, and that adds to the entertainment quality as well...


27 posted on 05/02/2005 1:48:44 PM PDT by pissant (select your paddle carefully)
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To: Uncledave

Maybe that's why they've started including articles like this on their pages:

http://freerepublic.com/focus/f-news/1394673/posts


28 posted on 05/02/2005 1:49:46 PM PDT by Lorianne
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To: Hi Heels; doug from upland; Southack

"they're losing readership because they are biased and publish fiction. And we're tired of it."

Meanwhile, they're doing tradeouts of ad space - swapping print space for air time on talk radio, I've heard the spots on KFI. But talk radio is going strong, unlike the Red Dead Tree Media.

WHOA! Just made up my new tagline.


29 posted on 05/02/2005 1:49:46 PM PDT by The Spirit Of Allegiance (SAVE THE BRAINFOREST! Boycott the RED Dead Tree Media!)
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To: samtheman

Exactly. Why should filthy money or circulation numbers be involved ? If its gonna be a paper for the people, it oughta be free.


30 posted on 05/02/2005 1:50:02 PM PDT by Eric in the Ozarks
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To: samtheman

Maybe they will figure out a way to make the public pay for it.


31 posted on 05/02/2005 1:50:50 PM PDT by dhs12345
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To: Uncledave

Our herd was wiped-out by 'mad cow' disease, so we don't need your bull anymore LA Times.


32 posted on 05/02/2005 1:51:03 PM PDT by tumblindice ("Journalistic objectivity is simply the attempt to be fair." David Brinkley)
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To: dhs12345
Maybe they will figure out a way to make the public pay for it.
There you go! That's what true socialism is all about. Not doing things for free, but rather, on the backs of slaves.
33 posted on 05/02/2005 1:52:39 PM PDT by samtheman
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To: Uncledave

Let's all remember the 907,997 Daily and 1,253,849 Sunday figures and then in six months and one year see what
$10Mil buys them. Should be interesting.


34 posted on 05/02/2005 1:55:18 PM PDT by TaMoDee
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To: Uncledave
The Times has taken the following actions:

* Launched a comprehensive $10 million consumer marketing campaign, including brand advertising and direct marketing efforts.

I've received 4 solicitations in the mail from the Times in the last 6 months. Each time I've taken their Business Reply Envelope, filled it with scrap paper and mailed it back to them.

35 posted on 05/02/2005 1:55:30 PM PDT by So Cal Rocket (Proud Member: Internet Pajama Wearers for Truth)
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To: MikeHu

Eventually, they've reached everybody who believes the newspaper editor and staff are the smartest, fairest, most unbiased people in the world -- and should be obeyed without question -- and people are willing to consider other sources of information, including and especially their own commonsense, which countless experts, studies and polls the newspaper has underwritten, have incontrovertibly proven should never be trusted. That's what newspapers are for -- once people are out of schools. To do their thinking and speaking for them.


36 posted on 05/02/2005 1:56:54 PM PDT by MikeHu
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To: MikeHu

Eventually, they've reached everybody who believes the newspaper editor and staff are the smartest, fairest, most unbiased people in the world -- and should be obeyed without question -- and people are willing to consider other sources of information, including and especially their own commonsense, which countless experts, studies and polls the newspaper has underwritten, have incontrovertibly proven should never be trusted. That's what newspapers are for -- once people are out of schools. To do their thinking and speaking for them.


37 posted on 05/02/2005 1:57:01 PM PDT by MikeHu
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To: Uncledave
* Launched a comprehensive $10 million consumer marketing campaign, including brand advertising and direct marketing efforts.
* Appointed a veteran newspaper circulation executive to a newly created position of senior vice president, circulation to focus entirely on circulation sales and distribution.
* Began executing new circulation programs to grow late-week circulation and Sunday readership.


Do these people not have a clue?
38 posted on 05/02/2005 1:58:18 PM PDT by uncitizen
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To: Uncledave; Blurblogger; Hi Heels
MIDI - OUT OF TIME - right column, next to last MIDI

They are leftists to the core...it's time that they are shown the door
For DemocRATS they're shilling shamelessly
It isn't too surprising...they're losing advertising
They are going down in flames, the poor L.A. TIMES

The gig is almost up for the L.A. TIMES
Let us bid a fond farewell to the L.A. TIMES
They are really out...out to lunch without a doubt
The gig is almost up for the L.A. TIMES

They had tried to stop FR...but they did not get very far
The FReepers grew...they're stronger every day
It isn't too surprising...they're losing advertising
They are going down in flames, the poor L.A. TIMES

The gig is almost up for the L.A. TIMES
Let us bid a fond farewell to the L.A. TIMES
They are really out...out to lunch without a doubt
The gig is almost up for the L.A. TIMES

Lessons they refuse to learn...it's for the truth their readers yearn
And now they can't give it away for free
It isn't too surprising...they're losing advertising
They are going down in flames, the poor L.A. TIMES

The gig is almost up for the L.A. TIMES
Let us bid a fond farewell to the L.A. TIMES
They are really out...out to lunch without a doubt
The gig is almost up for the L.A. TIMES
Oh, the poor L.A. TIMES...oh, the poor L.A. TIMES

39 posted on 05/02/2005 2:06:28 PM PDT by doug from upland (MOCKING DEMOCRATS 24/7 --- www.rightwingparodies.com)
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To: uncitizen
Sounds like the Star Tribune, which we used to take on Sunday only. We got a call asking if we'd take the Saturday at half price and said no. A month later, we were offered the Thursday and Friday free, is we would take the half priced Saturday and the full priced Sunday. We said OK, but only if they tossed in a free Wednesday and they agreed.
I always wondered if their circulation dept. reported our papers as part of their base for advertising rates or as give-aways.
40 posted on 05/02/2005 2:07:40 PM PDT by Eric in the Ozarks
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To: Uncledave

Crab wrapper


41 posted on 05/02/2005 2:14:21 PM PDT by ArtyFO
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To: Eric in the Ozarks

The San Jose Mercury News was calling me approximately 6 times per year over a period of 3 years. In addition, they were coming to my door about as frequently. One time, they came two days in a row. On the second day, i told the guy, "go back to your boss, and tell him if anyone from the paper calls me or comes to my house ever again I will file harrassment charges against the SJMN". That was that.


42 posted on 05/02/2005 2:15:18 PM PDT by uncitizen
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To: Uncledave

Save a tree - cancel your subscription.


43 posted on 05/02/2005 2:17:40 PM PDT by schaketo (The revolution will not be televised, it will be web cast!)
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To: uncitizen

The St. Louis Post Dispatch called, offering a discounted package on a 60 day subscription. I said, if you can deliver it to me here in the Ozarks woods, I'll pay for it. They asked, where are you, 'zactly ?


44 posted on 05/02/2005 2:18:54 PM PDT by Eric in the Ozarks
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To: Uncledave
Los Angeles Times Reports March Circulation (Down, down, down)

Add the loss of all GM advertisements on top of this and it brings a smile.

45 posted on 05/02/2005 2:19:39 PM PDT by RJL
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To: TonyXL

Not to be crude but the percent of population able to read an English version, 12th grade (?) reading level Paper, is diminished in L.A. It ain't because the population in and around L.A. are more conservative.


46 posted on 05/02/2005 2:19:58 PM PDT by Swanks
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To: Eric in the Ozarks

Wow! Really going out there to get new subscribers. Where next, Butcher Holler?


47 posted on 05/02/2005 2:21:39 PM PDT by uncitizen
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To: So Cal Rocket
The Slimes have been calling me at dinner time nearly every week for the past few months trying to get me to sign up for their subscription. Their telemarketers are nearly as persistent as the mortgage company telemarketers.

If their circulation is plummenting despite this relatively recent agressive sales effort then they must really be husting. Awwwwwwwwwwwwwwwwwwww!

48 posted on 05/02/2005 2:25:00 PM PDT by BigBobCA
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To: uncitizen

Well...we do have some paved roads around here. Not all of em, but mostly.


49 posted on 05/02/2005 2:25:17 PM PDT by Eric in the Ozarks
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To: Eric in the Ozarks

I'm envious. The fewer paved roads, the better imo.


50 posted on 05/02/2005 2:26:08 PM PDT by uncitizen
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