Michael Ramirez's cartoons are the only thing worth reading on the editorial page. I think Ramirez is one of the best, if not the best conservative cartoonist around.
Posted on 05/02/2005 1:19:45 PM PDT by Uncledave
Press Release Source: Los Angeles Times
Los Angeles Times Reports March Circulation Monday May 2, 3:00 pm ET
LOS ANGELES, May 2 /PRNewswire/ -- For the six months ended March 31, 2005, the Los Angeles Times reported Monday-Saturday average daily circulation of 907,997, a decline of 6.5 percent compared with the prior year, and Sunday circulation of 1,253,849, a decline of 7.9 percent from the prior year, according to figures filed with the Audit Bureau of Circulations, subject to audit.
Excluding the effect of a reduction in third-party bulk sales, daily circulation would have declined 5.2 percent and Sunday would have declined 4.7 percent.
"These circulation declines are driven by the same issues that impacted our September circulation statement," said Jeffrey M. Johnson, Los Angeles Times executive vice president and general manager, who will become president, publisher and CEO on June 1. "These include the transition to more targeted sales channels from a heavy reliance on telemarketing and the decision to deliberately reduce certain types of circulation, such as third-party bulk sales. The reality is that it takes two six-month reporting statements to cycle through these changes.
"The Los Angeles Times continues to deliver the largest audience in Southern California with an average daily readership of 2.4 million and 3.5 million on Sunday, according to Scarborough 2004 Los Angeles Report. To strengthen this market position, we're investing in various strategies and programs to increase readership that should begin to show results in September," added Johnson.
The Times has taken the following actions:
* Launched a comprehensive $10 million consumer marketing campaign, including brand advertising and direct marketing efforts. * Appointed a veteran newspaper circulation executive to a newly created position of senior vice president, circulation to focus entirely on circulation sales and distribution. * Began executing new circulation programs to grow late-week circulation and Sunday readership.
"These investments are good examples of our long-term commitment to growing quality, responsive readership that delivers results to our advertisers," said Johnson.
The Los Angeles Times, a Tribune Publishing company, is the largest metropolitan daily newspaper in the country and the winner of 37 Pulitzer Prizes, including two this year. The Times publishes five daily regional editions, including the Los Angeles metropolitan area, Orange and Ventura counties, the San Fernando Valley, and an Inland Empire edition covering Riverside and San Bernardino counties as well as a National edition. Additional information about The Times is available at www.latimes.com/mediacenter.
It's all the fault of Bush's censorship....that's GOTTA be it.
Chalk up another entry on the "Legacy Media" list.
But what do sales mean to an organization that loves socialism? They should just be happy to do it for the People.
If they're claiming that an average of three people reads every paper that goes into circulation, they're bonkers... Those 'average daily readers' numbers are absolute bunk.
But then again, why should I expect more from a liberal paper that prints lies -- what is one more?
Unfit for a fish wrapper or birdcage.
Notice how this CEO declines the opportunity to publicly name his star veteran SVP. Nice snub there.
I'm glad to see another liberal rag's readership decline, but I'm curious if all newspapers aren't starting to see a decline. If I want the news, I don't go to a newspaper, I come here!
They are hurting -- and probably saying, "gee, maybe this Socialist-Lefitst bent is not such a good idea afterall..."??
It sucks to be them.
And entertainment too!
They've dropped the Sunday paper from $1.50 to a dollar.
Maybe Ruppert Murdoch might be interested in buying it! LOL
I sure miss the L.A. Herald-Examiner...
The LA Times will soon be campaigning for white immigration into LA, so they can do the newspaper reading that Mexicans refuse to do.
Probably because the mexican/spanish language papers are going up in numbers. The LA times is reaping what it has sewn. Just like the Miami Herald. They are always opposed to anything that supports official english as our countries language. When half of LA's population can't read english, it's no wonder. Let's not forget that liberalism part also.
They are hurting -- and probably saying, "gee, maybe this Socialist-Lefitst bent is not such a good idea afterall..."??
I wouldn't count on it. They are just blaming the ignorance of the masses from their vacant ivory towers and will continue in their circulation decline.
bttt
I love how they're justifying the loss. Fact is, they're losing readership because they are biased and publish fiction. And we're tired of it.
Circulation is down and there is no chance that it will ever recover............. apply all the lipstick you want.
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