Posted on 03/06/2006 8:35:55 AM PST by GeneD
ABC is in for a "Crash" landing in the Oscar ratings.
The Academy Awards were down 10 percent from last year's ceremony, based on preliminary Nielsen Media Research ratings from the nation's 55 biggest markets. If the full national ratings follow suit later Monday, this year's ceremony will likely be the second least-watched Oscars telecast behind 2003, when "Chicago" won best picture.
The ceremony, where "Crash" won a surprise best picture trophy, drew a 27.1 rating and a 40 share. Each rating point is equivalent to 1.1 million homes, while the share indicates that 40 percent of the TVs in use last night were tuned to the awards.
Last year's metered markets had a 30.1 rating and 43 share, Nielsen said.
(snip)
(Excerpt) Read more at forbes.com ...
I've been watching the Sopranos on demand (4th and 5th seasons) in preparation of this Sunday's 6th season premier.
How do they figure people who are Tivoing while watching another channel?
Actually, that is pretty good considering how badly the box office has bombed in the last year.
When they get back to awarding movies and actors and actresses for their talent and a dang fine movie, we'll get back to watching the awards. Until then, as far as I'm concerned, they can play their petty little games all they want - I enjoyed the Law & Order marathons on USA and TNT yesterday.
I did too!
Well, who would want to watch a bunch of ignorant, self-important twits break their arms clapping themselves on the back, anyway?
My husband, son and I watched National Treasure and really enjoyed that movie! It came on after dinner and we never missed the Oscars.
(Denny Crane: "I Don't Want To Socialize With A Pinko Liberal Democrat Commie. Say What You Like About Republicans. We Stick To Our Convictions. Even When We Know We're Dead Wrong.")
How much does a 10% drop matter in ad rates?
any pros here?
Total homosexual pop. is just under 2%.
Number who have tried it is about 3% maybe?
Do I need a sarcasm tag?
It was actually quite a bit stronger a field this year I thought, but the insistent drumbeat that you will watch Bareback Mountin' and you will enjoy it, you homophobic swine, detracted from the Oscars as a whole. The artistes want to turn Hollywood into the Sundance Festival writ large but they don't want to take the corresponding cut in paycheck. And so we get a coterie of pretenders who own private jets and show up at the big show in Priuses. And so it goes.
Don't know what it's about, but a couple of weeks ago I think that Drudge reported the F-bombs in it upwards of 90.
(Denny Crane: "I Don't Want To Socialize With A Pinko Liberal Democrat Commie. Say What You Like About Republicans. We Stick To Our Convictions. Even When We Know We're Dead Wrong.")
(Yeah but Nelsen doesn't actually monitor 29 million tvs)
Its been dropping every year...
Someone has to post that declining red chart...
Well, in general, the amount an agency pays for a spot is predicated on a guarantee of a certain audience level. Failure to achieve that rating triggers a situation where the seller must make up for the shortcoming in some way - either refunding some of the price paid or by providing for the airing of additional spots gratis - A.K.A. "make-goods".
The longer lasting effect is that the estimate for future audience goes down. Technically, that would mean that the entity buying airtime has more leverage in cost negotiations and the seller has to justify a higher cost (like taxes, the rates never go down year-to-year). To counter all of that, the network negotiating a fee to air future award telecasts - ANY award telecasts - will bargain harder.
Big Picture - Large advertisers - The GM's, P&G's, Airlines, Banks, Credit Card companies of this world have more and more reasons to put less of their ad dollars into Award shows. Makes it harder on the networks and all of this effects the Network's bottom line.
Going, going....GONE! And...good riddance
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