Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

The Power of Stereotypes: Stereotypes Can Create Failure and Success (John Stossel - Great Article)
ABC News ^ | 15 September, 2006 | John Stossel and Glenn Ruppel

Posted on 09/15/2006 5:31:07 PM PDT by Alter Kaker

Sept. 15, 2006 — Are whites smarter than blacks? Are men better than women at science? Those are the stereotypes. But now psychologists say, wait a second, you don't understand the power of a stereotype.

One study showed that women who watched commercials with stereotypical ditzy females before taking a math test scored 38 percent lower than women who didn't see the ads. The Kaplan Education and Test Prep company helped us run similar tests.

And sure enough: Even in our unscientific test, the women who viewed the sexist commercials did worse.

This stereotype effect has been found in study after study, said New York University psychology professor Joshua Aronson

"We found that just reminding the women that they were college students at a selective college overcame the gender gap. However, when we reminded them that they were women, the gap widens," Aronson said.

Aronson said that when he reminds Asians that Asians do well in math, their scores go up.

Then what does the stereotype that blacks test poorly do to a black person about to take a test?

"The situation of taking an IQ test for a black kid is so loaded that it's not a direct measure of their intelligence," Aronson said.

He found he could change blacks' scores simply by what he told them before the test.

"Tell people taking that test that this isn't a test at all, that it's a puzzle, and the black students' scores jump dramatically," Aronson said. Proof, according to Aronson, that mind-set matters. That was also found in golf experiments done by Jeff Stone at the University of Arizona.

The test is designed to measure the personal factors that correlate with your natural athletic ability.

First, black and white students are told that the miniature golf game they are about to play will be a test of athletic ability.

After hearing that, blacks performed better than whites. Blacks, after all, have heard plenty about blacks being natural athletes.

But, when students are told the golf game is a test of intelligence, his study found the black scores were 18 percent worse.

Some of this research, showing that stereotypes can become self-fulfilling prophecies, was inspired by an Iowa schoolteacher's surprising experiment.

The Power of Words

Almost 40 years ago, teacher Jane Elliott decided to show her third graders what it was like to live with discrimination. So she divided her classes by eye color. ABC was there to film one of her tests.

Elliott said to the kids, "The blue-eyed people are the better people in this room. Oh, yes they are. This is a fact. Blue-eyed people are better than brown-eyed people."

She had the so-called inferior brown-eyed group wear these identifying collars around their necks, and she told them that they were lazy and slow, and they'd have shorter recess.

"Brown-eyed people are not to play with the blue-eyed people on the playground," Elliott said.

Soon, the kids' behavior changed. The brown-eyed children were miserable. The next day, she reversed the roles. .

"Yesterday, I told you that brown-eyed people aren't as good as blue-eyed people. That wasn't true. The truth is that brown-eyed people are better than blue-eyed people," Elliott said

The children just laughed. But then Elliott gave them a flash card test. After the brown-eyed children had been labeled inferior, it took them five minutes to finish the flash cards. But the next day, when they were treated as the superior group, they finished in half the time.

"When you're told you're superior, you act up to that," Elliott said.

But the children she had treated as inferior that day had the opposite test results. That's when Elliott realized that mind-set can really change academic performance.

Although it was just an exercise, it still proved what a powerful effect being treated as an inferior can have.

The good news, researchers say, is that if students and teachers are just aware of the stereotype effect, then they're on their way toward overcoming part of it.


TOPICS: Culture/Society; Editorial; Philosophy
KEYWORDS: iq; race; stereotypes; stossel
Navigation: use the links below to view more comments.
first 1-2021-22 next last

1 posted on 09/15/2006 5:31:08 PM PDT by Alter Kaker
[ Post Reply | Private Reply | View Replies]

To: Alter Kaker

I can't jump.


2 posted on 09/15/2006 5:34:59 PM PDT by socal_parrot
[ Post Reply | Private Reply | To 1 | View Replies]

To: Alter Kaker
I saw his segment on Good Morning America today. It was very eye-opening. Let's see how well it works.
Freepers are widely known to be the smartest and most influential group of citizens in the country.

3 posted on 09/15/2006 5:35:46 PM PDT by Dog Gone
[ Post Reply | Private Reply | To 1 | View Replies]

To: Alter Kaker

come on. everyone knows that television doesn't influence people's behavior. the billions of dollars that are spent each year on advertising and political campaigns...that's just for tax deductions. There's no profit in it. //sarc sarc


4 posted on 09/15/2006 5:42:17 PM PDT by the invisib1e hand (I'm ready.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Alter Kaker

Internet news readers are smarter & sexier than MSM news sloths. YOU KNEW THAT, THOUGH...


5 posted on 09/15/2006 5:42:22 PM PDT by gaijin
[ Post Reply | Private Reply | To 1 | View Replies]

To: Alter Kaker

IMHO it is not stereotyping, but a level of expectation that a child percieves that affects his/her performance. Of course, I haven't gotten a gazillion dollar grant from the government to prove that to the NEA either.


6 posted on 09/15/2006 5:42:54 PM PDT by freeangel ( (free speech is only good until someone else doesn't like what you say))
[ Post Reply | Private Reply | To 1 | View Replies]

To: Dog Gone

Thanks. I shall repeat this mantra 20 times a day.


7 posted on 09/15/2006 5:45:40 PM PDT by freeangel ( (free speech is only good until someone else doesn't like what you say))
[ Post Reply | Private Reply | To 3 | View Replies]

To: the invisib1e hand
I'm not disagreeing with you. It is just disturbing that some people allow outcomes dictated by watching some idiotic commercial. It just seems like one who is smart in math Monday should be smart in math on Tuesday regardless of rather they just watched mud wrestling or the Three Stooges.
8 posted on 09/15/2006 5:46:38 PM PDT by samm1148 (Pennsylvania-They haven't taxed air--yet)
[ Post Reply | Private Reply | To 4 | View Replies]

To: samm1148

perception, suggestion, affecting reality, becoming self-fulfilling...etc.etc. that's why the enemy wants to own the media, the schools, and abolish the churches.


9 posted on 09/15/2006 5:54:25 PM PDT by the invisib1e hand (I'm ready.)
[ Post Reply | Private Reply | To 8 | View Replies]

To: Dog Gone
You would think it would motivate them to prove the stereotyper wrong.

It has to be the "self esteem" that they have, they won't be any good in the work force if they can be manipulated that way .

10 posted on 09/15/2006 6:08:08 PM PDT by X-FID (Calm up and clam down.)
[ Post Reply | Private Reply | To 3 | View Replies]

To: Alter Kaker

Interesting. I've seen a bunch of stuff lately on "affirmations" and that they work. I even saw that preacher Joel Osteen talk about this. He told the story of a woman who smoked like a chimney, but wanted to quite. Every time she had a cigarette she would say "I hate this cigarette, I just hate smoking", etc. It wasn't true, but over time she sort of brainwashed herself, and did quit smoking. Even if you don't believe what you are saying, it seems you can still convince your subconscious mind.


11 posted on 09/15/2006 6:33:41 PM PDT by jocon307 (The Silent Majority - silent no longer)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Alter Kaker
The whole problem with this study is the origin of stereotypes. Common stereotypes are a result of observation, not an effort to stigmatize random characteristics.

Thus, the origin of stereotypes is unrelated to the effects of negative social pressure. This is not to say stereotypes cannot have that effect. By the same token stereotypes can have a positive social effect. If Asians are pressured to excel academically, for instance, based on the stereotype, this is a positive result.

Irregardless, if stereotypes are based upon casual observation, this cannot be simply dismissed as random prejudice. They are often true for a group, with the usual exceptions that prove the rule.

It is ultimately the responsibility of the negatively stereotyped group to change the perception, not the responsibility of the rest of the world to blindly proclaim that reality does not exist.
12 posted on 09/15/2006 6:42:13 PM PDT by outdriving (Diversity is a nice place to visit, but I wouldn't want to live there.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Alter Kaker

This is why children should be homeschooled.


13 posted on 09/15/2006 7:12:21 PM PDT by shield (A wise man's heart is at his RIGHT hand; but a fool's heart at his LEFT. Ecc 10:2)
[ Post Reply | Private Reply | To 1 | View Replies]

To: All

So how is it that the "Mainsteam Media" keeps up the stereotype that Liberals are smarter than conservatives--but then the Liberals are still stuck on stupid?


14 posted on 09/15/2006 7:52:23 PM PDT by Lysandru
[ Post Reply | Private Reply | To 13 | View Replies]

To: Lysandru
Simple. Stereotypes are determined by outside observers.

The MSM depiction of the superior intellect of liberals is an example of an accepted group myth. They are all liberals, so they subscribe to the myth.

Apples and oranges.
15 posted on 09/15/2006 8:02:35 PM PDT by outdriving (Diversity is a nice place to visit, but I wouldn't want to live there.)
[ Post Reply | Private Reply | To 14 | View Replies]

To: Alter Kaker

I believe this proves the point about having a stable home life for children. If children are loved, told they are important and valued, they will naturally have self-esteem and desire accomplishments, regardless of stereotypes they may face outside the home.


16 posted on 09/15/2006 8:46:44 PM PDT by sunvalley
[ Post Reply | Private Reply | To 1 | View Replies]

To: Alter Kaker
This stereotype effect has been found in study after study, said New York University psychology professor Joshua Aronson

Actually, Aronson is not telling the truth. There *are* negative studies of so-called "stereotype threat" (the bigger and better ones). Oh and one that was done by his mentor, Claude Steele, but not published so as to create the appearance that there is more support for this notion than actually exists.

17 posted on 09/15/2006 8:50:43 PM PDT by freespirited (We have met the enemy and it is Wal-Mart. ---The Democratic Party)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Dog Gone
Freepers are widely known to be the smartest and most influential group of citizens in the country.

Hey! It Really Works! I Feel Much Better Already!

18 posted on 09/15/2006 8:57:04 PM PDT by Fiddlstix (Warning! This Is A Subliminal Tagline! Read it at your own risk!(Presented by TagLines R US))
[ Post Reply | Private Reply | To 3 | View Replies]

To: Alter Kaker

I think that test on the 3rd graders is abuse. My husband had a 'sensitivity-training' class like that when he was teaching at a 'Christian' (liberal)University. He came home mad as a hornet.


19 posted on 09/15/2006 10:02:31 PM PDT by bboop (Stealth Tutor)
[ Post Reply | Private Reply | To 1 | View Replies]

To: bboop
The variation Stossel did not report on was whites not being told that an experiment was an intelligence test - followed by the administration of a test versus blacks being told the test was a measure of athletic ability, followed by the administration of the same test.

Having read a great deal on The Bell Curve and its critics - I suspect that the full standard deviation difference in IQ score distribution would not be changed by the "feelgood effect", but that's just conjecture.
20 posted on 09/15/2006 10:38:22 PM PDT by Wally_Kalbacken
[ Post Reply | Private Reply | To 19 | View Replies]


Navigation: use the links below to view more comments.
first 1-2021-22 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson