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Apple fires 'smug little twit'
The Inquirer ^
| 11/9/2006
| Nick Farell
Posted on 11/09/2006 5:37:46 PM PST by Vermonter
No the other one
By Nick Farrell: Thursday 09 November 2006, 08:51
MAKER OF entertainment gear, Apple has decided to dump its 'Mac Guy' advertisements because the character is a 'smug little twit'. According to Radar Online, the advertising campaign was designed to show a PC guy and a Mac Guy talking about the advantages of their different systems. Of course the Mac Guy was supposed to win the argument.
Alas while viewing audiences felt that while the Mac Guy may have proved his case, most of them wanted to pummel the smug little twit into a coma and jump on his bleeding body until the cops arrived.
In fact most of them liked the PC guy, John Hodgman, better, which was not really the point.
The Mac Guy was Justin Long, whose agent has confirmed that he is no longer hawking Macs for Apple and was getting on with his memorable film career. When the ads came out, Seth Stevenson, ad critic for Slate, complained that Long was just the sort of unshaven, hoodie-wearing, hands-in-pockets hipster we've always imagined when picturing a Mac enthusiast.
TOPICS: Business/Economy; Miscellaneous; News/Current Events; Political Humor/Cartoons
KEYWORDS: apple; appleguy; arrogantpuke; mac; macguy; pcguy; twit
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1
posted on
11/09/2006 5:37:48 PM PST
by
Vermonter
To: Swordmaker
Please ping the usual suspects
2
posted on
11/09/2006 5:38:22 PM PST
by
Vermonter
To: Vermonter
LOL, I thought this was an Andy Borowitz piece at first!
3
posted on
11/09/2006 5:39:58 PM PST
by
lesser_satan
(EKTHELTHIOR!!!)
To: Vermonter
4
posted on
11/09/2006 5:40:21 PM PST
by
Yo-Yo
(USAF, TAC, 12th AF, 366 TFW, 366 MG, 366 CRS, Mtn Home AFB, 1978-81)
To: Vermonter
"Seth Stevenson, ad critic for Slate,"
It amazes me what passes for 'a real job' these days.
To: Vermonter
I think that I wacked the little weasel through my TV a few dozen times. Seeya, punk.
6
posted on
11/09/2006 5:41:34 PM PST
by
Thebaddog
(Labrador Retrievers are the dog's dog)
To: Yo-Yo
Actually I thought the kid was pretty good in GALAXY QUEST as the nerdy fan who ends up saving the day.
7
posted on
11/09/2006 5:41:37 PM PST
by
Argus
(Silver Lining in the Democrat Takeover Top Ten List #6: The gay weddings will be fabulous.)
To: Vermonter
Howard Dean works for Apple?
8
posted on
11/09/2006 5:42:05 PM PST
by
samm1148
(Pennsylvania-They haven't taxed air--yet)
To: Vermonter
MAKER OF entertainment gear, Apple...Bwahahahahahahahahaaaaaaaaaaaaaaa!!!
9
posted on
11/09/2006 5:42:05 PM PST
by
TomServo
("Uh, Donner, party of three please.")
To: Vermonter
Now we need to can the "Can you hear me now" geek and the Subway geek.
10
posted on
11/09/2006 5:42:20 PM PST
by
BallyBill
(Serial Hit-N-Run poster)
To: Vermonter
Is anyone left to turn out the lights?
To: Vermonter
"smug little twit"
Sums up the typical Mac-fanatic and also most/all members of the Demagogic Party. [not that Microsoftheads offer anything better!!]
12
posted on
11/09/2006 5:42:39 PM PST
by
Enchante
(America-haters and Terrorists Around the World Celebrate Demagogues' Victory)
Comment #13 Removed by Moderator
To: Enchante
I still like the former Dell guy ("Dude!"........), despite his dustup with a pot charge. Steve was funny.
14
posted on
11/09/2006 5:46:08 PM PST
by
Mjaye
To: Vermonter
Insulting your potential new customers isn't usually a good marketing tactic.
15
posted on
11/09/2006 5:46:38 PM PST
by
The_Victor
(If all I want is a warm feeling, I should just wet my pants.)
To: Vermonter
the character is a 'smug little twit'. Damn! My thoughts exactly. He reminds me of every cocky 22-year-old street punk I've ever known (one in particular).
To: ShadowAce
17
posted on
11/09/2006 5:47:38 PM PST
by
CedarDave
("O Lord make my enemies ridiculous." ~ Voltaire. "Will John Kerry do?" - Lord (courtesy catpuppy))
To: Enchante
So what are you using at the moment an Amiga 500 ???
18
posted on
11/09/2006 5:47:57 PM PST
by
Obie Wan
To: perfect_rovian_storm
It amazes me what passes for 'a real job' these days. Don't let the title fool ya. He also empties wastebaskets, mops the men's room, and replaces the urinal cakes. "Ad critic" is listed on his job function under "other duties as assigned."
19
posted on
11/09/2006 5:48:36 PM PST
by
IronJack
To: Vermonter
I thought the "smug little twit" was busy making verbal missteps two weeks ago.
20
posted on
11/09/2006 5:49:19 PM PST
by
madison10
(Live your life in such a way that the preacher won't have to lie at your funeral.)
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