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Apple fires 'smug little twit'
The Inquirer ^ | 11/9/2006 | Nick Farell

Posted on 11/09/2006 5:37:46 PM PST by Vermonter

No the other one

By Nick Farrell: Thursday 09 November 2006, 08:51

MAKER OF entertainment gear, Apple has decided to dump its 'Mac Guy' advertisements because the character is a 'smug little twit'. According to Radar Online, the advertising campaign was designed to show a PC guy and a Mac Guy talking about the advantages of their different systems. Of course the Mac Guy was supposed to win the argument.

Alas while viewing audiences felt that while the Mac Guy may have proved his case, most of them wanted to pummel the smug little twit into a coma and jump on his bleeding body until the cops arrived.

In fact most of them liked the PC guy, John Hodgman, better, which was not really the point.

The Mac Guy was Justin Long, whose agent has confirmed that he is no longer hawking Macs for Apple and was getting on with his memorable film career. When the ads came out, Seth Stevenson, ad critic for Slate, complained that Long was just the sort of unshaven, hoodie-wearing, hands-in-pockets hipster we've always imagined when picturing a Mac enthusiast.


TOPICS: Business/Economy; Miscellaneous; News/Current Events; Political Humor/Cartoons
KEYWORDS: apple; appleguy; arrogantpuke; mac; macguy; pcguy; twit
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To: Brian Allen
The last named brand computer I bought was my first... an ACER back in 1994. I have built my own ever since. I like to live on the edge, if not down in the gutter, hence I am a lifelong windows user. Macs are for the liberal elite, birkenstock wearing, volvo driving crowd... haha!
181 posted on 11/10/2006 8:43:57 AM PST by operation clinton cleanup
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To: ichabod1

Except maybe his wife, and I never, ever want to know about that.


182 posted on 11/10/2006 9:15:18 AM PST by Rastus
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To: TET1968
Right now, that sounds like "Conservative" software to me.

It wasn't that bad... Apple only has 4%

183 posted on 11/10/2006 10:35:22 AM PST by Echo Talon
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To: TC Rider
"There's hope for your son."

I doubt it. He's 40, lives with his girlfriend, never been married, doesn't want kids, yada, yada, yada. If he ever changes, I doubt I'll be alive to see it.

My Dad was an immigrant to this country from the Netherlands in 1912 with his parents. He only went to the 4th grade, and worked for the NY Central RR and then PennCentral until he retired around 1971. With overtime during the winter months, he was lucky if he made enough to pay the mortgage and put food on the table for four kids. We never had a car. He was a Truman Democrat and wanted his kids to be Democrats too. Back then you had to be 21 to vote. I can still remember him accompanying me to the polling booth in Rochester, NY to make sure I voted the right way. He loved his country, and was very patriotic. He died in '78. Thank God he never lived to see where that party has gone. I have to admit I voted for Carter the first time he ran, but changed my viewpoints once I went to work in the NY State prison system as an officer. I'm retired now, and very Conservative in my beliefs. My oldest son and I have pretty much agreed not to discuss politics to keep piece in the family.

My first computer was a Mac I bought from my oldest son. I've never looked back since then. I've tried using friends' PC's, but still appreciate the Mac. It makes my life uncomplicated, which at my age, is exactly what I want.

184 posted on 11/10/2006 10:40:57 AM PST by mass55th (Courage is being scared to death - but saddling up anyway~~John Wayne)
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To: unspun
Apple fires 'smug little twit'

oh LOL!!!!

185 posted on 11/10/2006 10:41:42 AM PST by Echo Talon
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To: Swordmaker

Now CHANGE the EULA so I can install it on my PC... Microsoft Changed Vista's EULA so that you can install it as many times on diferent machines as you want... Windows can be installed on both(they don't restrict it to PC only(like Apple does)


186 posted on 11/10/2006 10:44:45 AM PST by Echo Talon
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To: Vermonter
..Alas while viewing audiences felt that while the Mac Guy may have proved his case, most of them wanted to pummel the smug little twit into a coma and jump on his bleeding body until the cops arrived. In fact most of them liked the PC guy, John Hodgman, better, which was not really the point....

This is Hillarious!....

Well, I don't feel like getting in trouble today by telling you what I think of the MAC! :),

Hold your horses "MaCiallinos," I did not say anything... so sensitve...:)

187 posted on 11/10/2006 10:44:46 AM PST by ElPatriota (Let's not forget, we are all still friends despite our differences)
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To: docbnj
The Mac is just better

OK, that's it! I'm afraid you leave me no choice. This one's for you...


188 posted on 11/10/2006 10:52:13 AM PST by Sicon
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To: Proud_USA_Republican

WOW! She is stoned.


189 posted on 11/10/2006 10:54:47 AM PST by rabidralph
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He struck me more as a cunning little runt than a smug little twit.


190 posted on 11/10/2006 10:57:27 AM PST by Repeal The 17th
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To: Sicon

"Apple iProduct" is right-on! LMAO!


191 posted on 11/10/2006 11:00:16 AM PST by bygolly
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To: Brian Allen
Those of us privileged to own and operate Macs

Is there no end to the pomposity, condescension, and sanctimony of Mac zealots? It would seem not...

192 posted on 11/10/2006 11:07:56 AM PST by Sicon
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To: July 4th
July 4th wrote: "How about a nice game of chess?"

Is that a reference to one of the early microcomputer based chess games? I don't recognize it.

I remember having a 5Kbyte BASIC interpreter on paper tape. With that I was able to key in BASIC programs from a book of computer games.

The book is "101 BASIC Computer Games". It has a version of the early "SPACEWAR" game based on Star Trek. Expectations for computer games were a tad lower back then.

193 posted on 11/10/2006 11:19:22 AM PST by William Tell (RKBA for California (rkba.members.sonic.net) - Volunteer by contacting Dave at rkba@sonic.net)
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To: William Tell
"How about a nice game of chess?"

It's a reference to the 1984 film "Wargames", starring Matthew Broderick, who plays a computer-savvy teenager who inadvertantly causes a DOD supercomputer to begin a nuclear escalation with the Soviet Union.

When Broderick's character first contacts the DOD computer, he thinks he's logging into a game company's computer. On the list of the computer's games (actually war simulations), he sees "Global Thermonuclear War". When he tries to get the DOD computer to play it, the computer initially responds "How about a nice game of chess?"

Another famous quote from the film is the same computer saying, "The only winning move is not to play."

194 posted on 11/10/2006 11:23:38 AM PST by Sicon
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To: bygolly
bygolly said: "As of a couple of years ago,..."

That's incredible. I guess people being interested in the IMSAI today is no less remarkable than people like myself having been interested in it in 1975.

I first learned the details of computer architecture just barely prior to the time that microprocessors first appeared. I had a friend who kept telling me about the neat things he was doing with a "microprocessor chip". It wasn't until a year or so later that I realized that the "thing" he was messing with was actually a general purpose computer. The term "microprocessor" was not a generally recognized term at the time.

As soon as I read through Intel's glossy brochure describing the 8080 chip, I was hooked.

195 posted on 11/10/2006 11:27:48 AM PST by William Tell (RKBA for California (rkba.members.sonic.net) - Volunteer by contacting Dave at rkba@sonic.net)
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To: Sicon
Make that the 1993 film, "Wargames"...
196 posted on 11/10/2006 11:28:04 AM PST by Sicon
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To: Sicon
Or maybe even the 1983 film, "Wargames"

Geez, auto-preview isn't very useful when you click right past it!

197 posted on 11/10/2006 11:29:49 AM PST by Sicon
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To: Sicon
Sicon said: "It's a reference to the 1984 film "Wargames", ..."

Yes, I remember the movie but didn't recognize the dialogue. That was a cute premise.

A friend of mine years ago was a movie buff and a computer whiz. He compiled lists of all the famous computers (and robots) in movie history.

One of my favorites has always been "The Forbin Project". I think this movie might have been shown under the computer's name "Collosus".

The computer's revelation "There is another system" is the key dramatic development. Haven't seen it in years.

198 posted on 11/10/2006 11:33:37 AM PST by William Tell (RKBA for California (rkba.members.sonic.net) - Volunteer by contacting Dave at rkba@sonic.net)
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To: William Tell
I've caught at least some of that film at one time or another. I'd like to see the whole thing one of these days...

Plot Summary for Colossus: The Forbin Project (1970)

Forbin is the designer of an incredibly sophisticated computer that will run all of America's nuclear defenses. Shortly after being turned on, it detects the existence of Guardian, the Soviet counterpart, previously unknown to US Planners. Both computers insist that they be linked, and after taking safeguards to preserve confidential material, each side agrees to allow it. As soon as the link is established the two become a new Super computer and threaten the world with the immediate launch of nuclear weapons if they are detached. Colossus begins to give it's plans for the management of the world under it's guidance. Forbin and the other scientists form a technological resistance to Colossus which must operate underground.

199 posted on 11/10/2006 11:50:20 AM PST by Sicon
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To: JustDoItAlways

I think they have been excellent ads. I'm really surprised. I'm a PC fan, but I really like these ads. I thought they were among the most effective on TV. They're entertaining, and when they're done, I remember what they're selling.


200 posted on 11/10/2006 11:54:06 AM PST by twigs
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