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Apple fires 'smug little twit'
The Inquirer ^ | 11/9/2006 | Nick Farell

Posted on 11/09/2006 5:37:46 PM PST by Vermonter

No the other one

By Nick Farrell: Thursday 09 November 2006, 08:51

MAKER OF entertainment gear, Apple has decided to dump its 'Mac Guy' advertisements because the character is a 'smug little twit'. According to Radar Online, the advertising campaign was designed to show a PC guy and a Mac Guy talking about the advantages of their different systems. Of course the Mac Guy was supposed to win the argument.

Alas while viewing audiences felt that while the Mac Guy may have proved his case, most of them wanted to pummel the smug little twit into a coma and jump on his bleeding body until the cops arrived.

In fact most of them liked the PC guy, John Hodgman, better, which was not really the point.

The Mac Guy was Justin Long, whose agent has confirmed that he is no longer hawking Macs for Apple and was getting on with his memorable film career. When the ads came out, Seth Stevenson, ad critic for Slate, complained that Long was just the sort of unshaven, hoodie-wearing, hands-in-pockets hipster we've always imagined when picturing a Mac enthusiast.


TOPICS: Business/Economy; Miscellaneous; News/Current Events; Political Humor/Cartoons
KEYWORDS: apple; appleguy; arrogantpuke; mac; macguy; pcguy; twit
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To: Vermonter

The "unshaven, hoodie-wearing, hands-in-pockets hipster we've always imagined when picturing a Mac enthusiast" reminds me a lot of that 'smug little twit' Steve Jobs (whom I personally know) in his younger days. :-)


41 posted on 11/09/2006 6:10:35 PM PST by Jeff Gordon (History convinces me that bad government results from too much government. - Thomas Jefferson)
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To: irv

Hey! I liked those Mac ads, and have collected them all. They are masterpieces. I actually thought that they were clever in making both characters likeable, and not being too hard on the poor PC guy.

The best ad was the one with the PC guy's angel and devil, and the one with PC in his disguise to attempt to avoid spyware. The most recent one with the counselor was a great parody of social work, and another under-the-radar promotion for Mac.

The Mac is just better. After all, what kind of a user interface has you turn off your computer by hitting the "Start" button?

But I am not arrogant about this! The way I figure it, the lower orders have a perfect right to by inferior products if they wish.


42 posted on 11/09/2006 6:13:23 PM PST by docbnj
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To: Argus; All
Actually I thought the kid was pretty good in GALAXY QUEST as the nerdy fan who ends up saving the day.

No sh!t!!!

I thought I was good at facial and recognition but my hat's off!

BTW, is Sigourney Weaver hot as a blonde or what?

43 posted on 11/09/2006 6:14:58 PM PST by olde north church
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To: Vermonter

First the Dell Dude, and now this! Is nobody safe in computer advertizing?


44 posted on 11/09/2006 6:15:23 PM PST by meyer (Kerry - the voice of true democRAT feelings. Vote them out!)
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To: docbnj
The Mac is just better. After all, what kind of a user interface has you turn off your computer by hitting the "Start" button?

What kind of software isn't even compatible with over 90% of the computers on the planet?

45 posted on 11/09/2006 6:16:22 PM PST by Echo Talon
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To: Vermonter
Alas while viewing audiences felt that while the Mac Guy may have proved his case, most of them wanted to pummel the smug little twit into a coma and jump on his bleeding body until the cops arrived.

I believe I was first in line! :0)

46 posted on 11/09/2006 6:16:56 PM PST by Cowboy Bob (Liberalism in a parasite that ALWAYS kills its host.)
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To: docbnj

I'm a Mac user and I liked the commercials too. I don't believe I'm arrogant about my Mac computers either. But I must say, that I've been a member of FR since '97 and have yet to see a thread from a Mac user asking for tech help over some error message or crashed system.


47 posted on 11/09/2006 6:18:50 PM PST by mass55th (Courage is being scared to death - but saddling up anyway~~John Wayne)
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To: Vermonter

Good riddance. While I have no great love for Windoze, I found those commercials irritating and condescending.
When my family makes a move away from winblows, it'll be to open source most likely, not to Mac which I see as just a different colored hole.


48 posted on 11/09/2006 6:20:14 PM PST by visualops (artlife.us)
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To: mass55th

Most Mac users are likely over at DU.


49 posted on 11/09/2006 6:21:09 PM PST by CedarDave ("O Lord make my enemies ridiculous." ~ Voltaire. "Will John Kerry do?" - Lord (courtesy catpuppy))
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To: docbnj


Wow, docbnj, you pretty much captured "smug little twit" perfectly there, hehe.

This pretty much sums up most Mac users:
http://www.edharriss.com/images/fun/iproduct.jpg


50 posted on 11/09/2006 6:21:55 PM PST by Der_Hirnfänger
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To: Echo Talon

"What kind of software isn't even compatible with over 90% of the computers on the planet?"

Why does my computer's software have to be compatible with all other computers? Why should I can? Why should the manifest defects of Windoze limit everyone else?

Must Porsche parts be compatible with Yugos?


51 posted on 11/09/2006 6:22:11 PM PST by docbnj
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To: olde north church

I really like that movie. Tony Shaloub is funny in it too.


52 posted on 11/09/2006 6:22:20 PM PST by Argus (Silver Lining in the Democrat Takeover Top Ten List #6: The gay weddings will be fabulous.)
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To: olde north church; Argus
He was alsovin Dodgeball. One of the funniest movies scenes ever is, "If you can dodge a wrench, you can dodge a ball."
53 posted on 11/09/2006 6:23:11 PM PST by retrokitten (retrosrants.blogspot.com)
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To: Vermonter

never did like those ads


54 posted on 11/09/2006 6:24:22 PM PST by cyborg (No I don't miss the single life at all.)
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To: retrokitten

Yeah, my wife loves Dodgeball. Watches it every time it's on.


55 posted on 11/09/2006 6:25:09 PM PST by Argus (Silver Lining in the Democrat Takeover Top Ten List #6: The gay weddings will be fabulous.)
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To: retrokitten
"If you can dodge a wrench, you can dodge a ball."

That's got to be one of the funniest movie lines ever.

56 posted on 11/09/2006 6:25:19 PM PST by Petronski (Living His life abundantly.)
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To: retrokitten

alsovin= also in

I really need some rest.


57 posted on 11/09/2006 6:25:31 PM PST by retrokitten (retrosrants.blogspot.com)
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To: CedarDave

The question that bears asking is, did they know, did they care, or did they roll the doobie? that's both funny and pathetic.


58 posted on 11/09/2006 6:25:38 PM PST by visualops (artlife.us)
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To: CedarDave
"Most Mac users are likely over at DU."

That's probably true. Maybe they'll get their heads out of their a$$es some day.

59 posted on 11/09/2006 6:26:26 PM PST by mass55th (Courage is being scared to death - but saddling up anyway~~John Wayne)
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To: Argus

He was, and I think it's sometimes bad for actors' careers to get 'typecast' in a commercial, especially as someone unlikeable.


60 posted on 11/09/2006 6:27:00 PM PST by visualops (artlife.us)
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