I'm telling you right now, the food companies are in for a rude awakening if they think that by weakly giving into this shakedown it will get CSPI and the other Foodcops off their back.
Posted on 06/14/2007 10:20:23 AM PDT by Eric Blair 2084
WASHINGTON (AP) -- Kellogg Co., the world's largest cereal maker, has agreed to raise the nutritional value of cereals and snacks it markets to children.
The Battle Creek, Mich., company avoided a lawsuit threatened by parents and nutrition advocacy groups worried about increasing child obesity. Kellogg intends to formally announce its decision Thursday.
The company said it won't promote foods in TV, radio, print or Web site ads that reach audiences at least half of whom are under age 12 unless a single serving of the product meets these standards:
-No more than 200 calories.
-No trans fat and no more than 2 grams of saturated fat.
-No more than 230 milligrams of sodium, except for Eggo frozen waffles.
-No more than 12 grams of sugar, not counting sugar from fruit, dairy and vegetables.
Kellogg said it would reformulate products to meet these criteria or stop marketing them to children under 12 by the end of 2008.
"By committing to these nutrition standards and marketing reforms, Kellogg has vaulted over the rest of the food industry," said Michael F. Jacobson, executive director of the Center for Science in the Public Interest. "This commitment means that parents will find it a little easier to steer their children toward healthy food choices - especially if other food manufacturers and broadcasters follow Kellogg's lead."
Jacobson's nutrition advocacy group, along with two Massachusetts parents and the Boston-based Campaign For A Commercial-Free Childhood, had served notice in January 2006 of intent to sue Kellogg and the Nickelodeon cable TV network under a Massachusetts law to stop them from marketing junk food to kids.
Center spokesman Jeff Cronin said Kellogg contacted the plaintiffs shortly thereafter and began negotiating the new standards, so the lawsuit was not filed and will not be filed.
(Excerpt) Read more at breakingnews.nypost.com ...
I'm telling you right now, the food companies are in for a rude awakening if they think that by weakly giving into this shakedown it will get CSPI and the other Foodcops off their back.
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We the People Sheeple of the United States Nanny State, in Order to form a more perfect Union Socialist Utopia, establish Justice Socially engineer a country of non smoking, physically fit, tea totallers, insure domestic Tranquility Smoking bans in bars, limits on unhealthy food and social drinking, provide for the common defense Universal Healthcare, promote the general Welfare health of the population whether they like it or not, in order to save above mentioned Universal Healthcare entitlement program from bankruptcy, and secure the Blessings of Liberty Dependency to ourselves progressive liberals and our Posterity Hitler Youth who we brainwash through public school education, do ordain decree and establish this Constitution for the United States of America. Nanny State of Liberals
That principle applies in many areas.
This is pathetic..........
You've got that right. Michael F. Jacobson and the Center for Science in the Public Interest need to die a slow death from either malnutrition or from tainted food imported from China.
What are they going to do? Add chinese tainted wheat gluten?
Tofu?
Many areas is right.
Illegal immigrants, kidnappers, beggars, tyrants, islamofascists, nanny staters.
As long as the wheat gluten doesn't contain any trans fats then I suppose it'll pass CSPI muster. ;^)
Suggested serving size: 1/4 cookie.
But they won. It’s a tangible victory for them. Another million gallons of KY dumped on the slippery slope.
Reading a box of Wheaties, I see that they contain many added vitamins, including C, most of which is made in China. What about all the others like Niacin?
1/4 of a cookie? Those gluttons.
Yup. If you pay the danegeld, you will never get rid of the Dane.
CSPI, Jesse Jackson, Tony Soprano - what's the difference?
Thanks for the ping!
How clever, if they take out all that stuff, the kids may as well eat the box.
Nanny State Ping..........
Why, oh why do these companies give into the extortion of slimy groups like CSPI.........which BTW is NOT a nutrition advocacy group, it is a thinly veiled lobbying group intent on destroying the food and hospitality industries as we know them. They are heavily funded by RWJF and have close ties to PETA and MADD.........
I’m telling you right now, the food companies are in for a rude awakening if they think that by weakly giving into this shakedown
________
Yea - they should make their food even more unhealthy just to spite them.
While you may be correct, it is still a good thing to do what they are doing, doncha think?
If they change the serving size, they can meet the new standards without having to change the product. That having been said, I despise food nazis!
That is my objection -- it is not up to Jacobsen and his band of nanny-staters to parents how to raise their children, nor is it their place to determine what a company can manufacture or how it markets it. I do not need jacobsen to tell me how to feed my child a healthy diet.
The nanny stators should start their own company and try marketing the calf feed they think kids should eat for breakfast.
My daughter likes it for an after school snack of occassion, she actually prefers oatmeal.....she finishes 3rd grade tomorrow.
But I understand your point, and I'm in total agreement with you about Kellogg's being stupid for caving into them.
I hate lawyers...some of the time...
Oh, and I’m 44 ;)
PETA, MADD, CPSI....You got it.. RWJF
http://www.rwjf.org/programareas/resources/grantsreport.jsp?filename=019821s.htm&pid=1132
Looks like the’ve been playing RWJF’s tune for quite some time. Why is this group not investigated? RWJF is evil.
Can you say “BIG FOOD” MSA on the way soon? I knew you could.
Kelloggs just made the first mistake that has certainly doomed them to the same fate as the “evil” tobacco companies.
Tony Soprano is a fictional shakedown artist?
This is next Gabz :>)
BE SURE YOU LOCK YOUR DOORS AND WINDOWS AT HOME....
A man was found dead in his home over the weekend.
Detectives at the scene found the man face down in his bathtub.
The tub had been filled with milk, sugar and cornflakes .
A banana was sticking out of his butt.
Police suspect a cereal killer.
You are soooooooooooooo bad.........
Last time I heard that joke, I laughed so hard I fell off my dinosaur :-)
So basically, if Kellogg didn't accept the offer they couldn't refuse, the CEO would wake up with a bloody horse's head next to him in bed tomorrow. Or worse, a lawsuit that would cost millions to defend even if they won.
Munchy, crunchy, chocolatey!
I was actually more of an Apple Jacks kid myself.
The food and alcohol jihadists learned their lessons well from anti-tobacco.
The public and the companies they target apparently learned nothing.
It will never stop now. The government thinks they know what is best for us and they think we can't think for ourselves.
Totally disgusting. I feel that they are turning us into little babies!
And they will continue regardless of "calorie" content until Kellogg is sucked dry.
Yea - they should make their food even more unhealthy just to spite them.
While you may be correct, it is still a good thing to do what they are doing, doncha think?
-dmz
See, this is what you get from people when you argue this any more, Gabby. Smugness and sarcasm, just like with the smoker issues. I just got in a virtual flame war with someone on a local board, and he thought that ‘although I can see your point, what do you think should be done? Do you advocate promoting unhealthy lifestyles? I don’t get your reasoning.” Turned out, he finally admitted he was a doctor. Firmly in the pocket of RWJF-who I told him OWN the CSPI. The entire country is starting to enjoy letting others do their thinking -and raise their children-for ‘em.
How is the planting going, legs?
Hello to you, too, you gorgeous redhead! ;^)
bookmark
I for one don't enjoy it for one single minute.......but I know exactly what you are talking about. But if we don't keep up the fight, they'll win and then what are we going to do?
Planting is coming along. Rain interfered a lot this week, but we do need it.
Kellogg is caving into the Food Police. Cold cereal is already among the healthiest of foods. It’s great as healthy snacks for kids (like me!)
Am I missing something here?
If parents don’t buy the junk food cereal the manufacturers wouldn’t make them. Most parents actually have brains,although you’d never know it by what is going on now.
These preassure groups make me sick.
“These preassure groups make me sick.”
Amen. I personally think they’re evil.
The cereal companies have had healthy,good tasting products all along but prefer to market and sell the high sugar ones just as the car industry prefer to sell high-mark-up models.
I wish people would make more informed choices;the modern socialist liberal decided he will make that choice for people.
How ya doin’,383rr? It’s been a while.
My kids were allowed sugared cereals once a year——during vacation week.
They are now raising their own kids the same way——no junk food but an occasional treat.
No obesity in our family.
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