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Sen. Clinton's massive mistake - and the final chance to fix it
Daily News ^ | Monday, January 7th 2008, | ROBERT SHRUM

Posted on 01/07/2008 7:59:31 AM PST by COUNTrecount

If (although I strongly suspect the right word is "when") Hillary Clinton loses tomorrow's New Hampshire primary, there will be a few proto-obituaries for her campaign and many more stories about how it will be "shaken up" or "relaunched." Scapegoats will be found and exiled: Mark Penn, the pollster and strategist, foremost among them. After all, the candidate can't very well dispense with the überstrategist who also happens to be her husband and who was fully complicit in designing and driving her message.

The flaw wasn't just the attempt to go back to the future, to the 1990s, but that the Clintons picked the wrong year in that decade. Instead of 1992, when Bill was the personification of change, their model was 1996. So Hillary ran as a pseudo-incumbent, with a selection of bite-size proposals and an abundance of caution and transparent calculation. Why would any campaign ever explicitly announce a tour to make the candidate "likable"? Or, as happened when the beleaguered Clinton machine sputtered into New Hampshire, that they now had a plan for her to be spontaneous and actually answer audience questions?

The Clinton industry, encrusted with the beneficiaries and acolytes of the first and probably only Clinton presidency, has turned Hillary into a product whose sell-by date has passed. In a year of change, she has been positioned as the establishment candidate. The relentless appeal to "experience" reinforces that - and too often elides into a dubious attempt to take credit for some of Bill's accomplishments.

More fundamentally, Hillary seems to be making an argument about herself, not the future or the voters. No wonder she is losing to a young senator who comes across as the leader of a revolution in our politics.

There could still be a Clinton miracle, but by tomorrow night she is more likely to be the KOd Kid than the Comeback Kid.

She will have to get off the mat and recast her case. Contrary to the caricatures, Hillary Clinton is a real person, often funny in private, with engaging qualities that have been well-hidden in this campaign. But the hour is late and even if the real Hillary emerges, voters might see it as just another contrivance.

She can launch an all-out attack on Barack Obama - based on Saturday night's debate, that looks like where her campaign is headed - but what's there to attack that would convert rather than repel primary voters? She could dis New Hampshire, as she dissed Iowa - with operatives saying the state "is so small, it's like a mayor's race in a medium-sized city" - and point to Tsunami Tuesday, when the megastates vote Feb. 5. But that would only make her sound like a sore loser.

Moreover, the wave that is rising across the country is steadily eroding her lead in national polls. She has probably spent much of the $100 million that she's raised, and last week her big givers were being urgently importuned to raise more. Incredibly, the one-time Dem juggernaut may struggle financially to reach Feb. 5.

So it's a long shot, with one and only one possible road to recovery: Let Hillary be Hillary. Throw away the product packaging - those poll-tested small-bites of policy - and set out a big case about what she wants to do in the next four years, not what she has done for the past 35.

The pursuit of the presidency is not a résumé contest. Otherwise a one-term congressman named Lincoln never would have beaten Stephen Douglas, "the little giant" of American politics; Kennedy never would have prevailed against Nixon, and the young Bill Clinton never would have ousted the first George Bush from the White House.

The conventional caveat is that things could change. World events could refocus voters on Hillary's strengths - or on Obama's weaknesses. Yet as of today, it is far more likely that Hillary Clinton won't be giving an acceptance speech at the Democratic National Convention. Maybe Obama, the unifier, will let her speak in prime time.

Shrum, senior strategist in the 2000 Al Gore and 2004 John Kerry presidential campaigns, is the author of "No Excuses: Concessions of a Serial Campaigner."


TOPICS: News/Current Events; Politics/Elections
KEYWORDS: gaffe; hildebeast; hillaryclinton; hillaryrodhamclinton; mrsbillclinton; nh2008; shrumtheloser
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So it's a long shot, with one and only one possible road to recovery: Let Hillary be Hillary. Throw away the product packaging - those poll-tested small-bites of policy - and set out a big case about what she wants to do in the next four years, not what she has done for the past 35.

Let Hillary! be herself is all they have left?LOL.

1 posted on 01/07/2008 7:59:36 AM PST by COUNTrecount
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To: COUNTrecount
...young Bill Clinton never would have ousted the first George Bush from the White House.

"Young" Bill Clinton didn't.

Ross Perot did.

2 posted on 01/07/2008 8:03:48 AM PST by DuncanWaring (The Lord uses the good ones; the bad ones use the Lord.)
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To: COUNTrecount

Problem is. Hillary has been herself. Nobody likes her.

All she has left is to articulate her socialism.

Good luck with that Hillary.


3 posted on 01/07/2008 8:05:47 AM PST by dforest (Duncan Hunter is the best hope we have on both fronts.)
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To: COUNTrecount
So it's a long shot, with one and only one possible road to recovery: Let Hillary be Hillary.

Whips, leathers and all?

Can't wait for the next debate...

4 posted on 01/07/2008 8:06:05 AM PST by okie01 (THE MAINSTREAM MEDIA: Ignorance on Parade)
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To: COUNTrecount
Shrum, senior strategist in the 2000 Al Gore and 2004 John Kerry presidential campaigns,

Well, he would surely know a poorly run campaign when he sees one. I'd be a little skeptical of his precsriptive fixes, though.

5 posted on 01/07/2008 8:07:03 AM PST by trad_anglican
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To: indylindy

She was running as if the nomination were hers to lose; kind of like an incumbent president. She seems to have underestimated the competition and the intelligence of the voters..... Can “Clinton, Inc.” turn this around?


6 posted on 01/07/2008 8:07:32 AM PST by seamusnh
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To: COUNTrecount
Let Hillary be Hillary

Old... Yesterday... Marxist...

7 posted on 01/07/2008 8:08:12 AM PST by xtinct (I was the next door neighbor kid's imaginary friend.)
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To: seamusnh

Arkancide. It works. LOL


8 posted on 01/07/2008 8:08:25 AM PST by dforest (Duncan Hunter is the best hope we have on both fronts.)
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To: COUNTrecount

9 posted on 01/07/2008 8:08:27 AM PST by Vaquero (" an armed society is a polite society" Heinlein "MOLON LABE!" Leonidas of Sparta)
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To: DuncanWaring

Shrum has advised many candidates. I think he has rung up goose eggs in every contest.


10 posted on 01/07/2008 8:09:59 AM PST by karnage
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To: COUNTrecount

Shrum - he is an EXPERT on losing campaigns. LOL.

Biggest mistake = letting Bill Clinton campaign for her.

Lots of baggage to carry around.


11 posted on 01/07/2008 8:12:08 AM PST by WOSG (Iowa gave us a CLUSTERHUCK)
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To: COUNTrecount
Let's look at the tape: He worked for Ted Kennedy in 1980.

He worked for Dick Gephardt in the 1988 primaries.

He worked for "Tank" Dukakis in the 1988 finals.

He worked for Bob Kerrey in the 1992 primaries.

He worked for Al Gore in 2000.

He worked for John Kerry in 2004.

And he still has an audience...... why?

12 posted on 01/07/2008 8:12:25 AM PST by Izzy Dunne (Hello, I'm a TAGLINE virus. Please help me spread by copying me into YOUR tag line.)
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To: karnage
I think he has rung up goose eggs in every contest.

He helped Jimmy Carter in 1976 (by quitting the campaign early).

13 posted on 01/07/2008 8:13:45 AM PST by Izzy Dunne (Hello, I'm a TAGLINE virus. Please help me spread by copying me into YOUR tag line.)
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To: COUNTrecount

If Hillary really is all that likeable, how come, after nearly two decades, no one knows that? It’s ridiculous to talk about how warm and funny she is. Now, Laura Bush really does seem warm, friendly, someone you’d like to spend time with. Hillary never did, but please! Don’t let that stop her from trying to repackage herself yet AGAIN! LOL


14 posted on 01/07/2008 8:13:51 AM PST by ChocChipCookie (Homeschool like your kids' lives depend on it.)
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To: COUNTrecount
Shrum seems to want to give Hillary a Lewinsky here.

...often funny in private...

I'm sure Shrum has been witness to that "funny" way Hillary throws around ashtrays, lamps, and ethnic slurs in private.

Isn't Shrum on a hit political TV show called "Biggest Loser" based on all the non-successes his had as political consultant?

15 posted on 01/07/2008 8:14:01 AM PST by SERKIT ("Blazing Saddles" explains it all.....)
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To: DuncanWaring

Correct. Leave it to a card-carrying Donk to slip in that little bogus re-write of history.


16 posted on 01/07/2008 8:14:49 AM PST by Eric in the Ozarks (ENERGY CRISIS made in Washington D. C.)
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To: karnage

How sad for America that someone like Shrum who has nothing but a track record of consistent failure is cast as an “expert.”


17 posted on 01/07/2008 8:14:56 AM PST by henkster (The koran is "Mein Kampf" written in funny curlie-Q's)
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To: COUNTrecount

???Schrum???

The RATS are beginning to eat their own!


18 posted on 01/07/2008 8:14:57 AM PST by aShepard
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To: COUNTrecount
Let Hillary be Hillary.

I'm all for it. Let her be the Communist, America-hating, big-government, Jew-bashing, open-borders, anti-military shrill that she is. In no time at all, she'll be at .01% of the vote. But it will never come to pass, because above all Hillary Clinton is a pathological liar, unable to tell the truth about even her own name. She won't be able to let Hillary! be Hillary!, not even if she wanted to.
19 posted on 01/07/2008 8:16:07 AM PST by snowrip (Liberal? YOU ARE A SOCIALIST WITH NO RATIONAL ARGUMENT.)
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To: DuncanWaring

Another thing going - the so-called “Independent” vote in New Hampshire. Almost certainly they will break heavily for Barack, the Magic Negro, and certainly most of the “younger” vote will do much the same.

It’s a Nintendo game, folks. And the reset button has been pushed.


20 posted on 01/07/2008 8:16:14 AM PST by alloysteel (The enormity of the truth is incredible. You could not make this stuff up.)
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