Can we get our old jobs back?...........
When the opposing coach was asked what the key to the game was, he said "Schlitz; it was the beer that made Milt Famey walk us.
I’ll alert my liver
Hey, will they also bring back the Malt Liquor Bull?
Old Style and Schlitz - now THERE’S a couple of names from the past!
Can we get our old jobs back?...........
Schlitz on tap is actually pretty good. The South Side will be pleased.
ping
So that’s where Sally sits?
In Chicago?
“Their portfolio of once proud regional brands are now brewed by Miller.”
I was excited until I read that. When was the original formula around?
I seems lots of the swill beers of the olden days have been bought out or closed. Blitz beer that was brewed by Blitz Winehard in Portland, OR, was alaways good. Papst Blue Ribbon somehow survived and is thriving. The youngsters love it as much as I do. I never drank allot of Schlitz though.
“When you’re down to Schlitz, you’re out of beer.”
Me, born in Brooklyn. My Dad's favorite beer (NOTE: The original, not the current incarnation):
I believe Schlitz was the first beer to have the pull top can. It was still swill though.
No mention of when they changed the formula. I used to drink Schlitz all the time and then sometime in the late 70’s they changed the fomula. After that I would drink one Schlitz and it would give me a whopping headache. I had to switch.
If you can see light through it, it ain’t beer.
Rheingold's brewed extra light, and the taste is just right, Won't you try extra dry Rhingold beer..
{or something like that}
I thought that Schlitz was a Milwaukee beer along with Blatz?
The former industrial corridor along the Milwaukee River from West ... route the Milwaukee Road used to serve the Schlitz, Pabst and Blatz breweries. ...
In my day it Pabst or Stroh but that was the days before Hams, Coors, “Rolling Rock”
Back in the late 60s and early 70s, Schlitz was my beer of choice. Good taste and reasonable.
As an asides ... the old Washingtonion Hospital, in Boston, used to have a Pickwick ward ... (in)famous for Pickwick Ale which, I think, was Boston brewed.
In September of 1977, a group of Leo Burnett’s top officials met in their 10th floor conference room in the Prudential Building in Chicago to view four commercials using the resurrected gusto theme. The commercials had been put together quickly, a reaction to Schlitz’s insistence on getting something ready as soon as possible.
Burnett employees had researched their commercial ideas by taking a simple storyboard with a sketched sequence of the proposed commercials to the Woodfield Mall in nearby Schaumburg, Illinois. Passers-by were asked by the Burnett people if they understood the commercials. Because of the urgency imposed upon the advertising agency by the brewery, the Burnett people simply wanted to make sure that their initial efforts were on the right track. As a result, they did not ask for the subjects’ opinions as to whether they either liked the product or its proposed style of presentation. With assurances that the test subjects simply understood the concept of the storyboards, the four commercials went into film production.
The commercials varied from one featuring a Muhammad Ali-like boxer with a full entourage to a rugged outdoorsman with his pet mountain lion. In each of the four commercials, an off-camera voice asked the lead characters to give up their Schlitz beer for another brand. The commercials, as Richard Stanwood, at the time Burnett’s director of creative services, would later recall, were meant to be “interruptive.”
At the screening of the new commercials, the Burnett people watched as the boxer told a disembodied voice that he was going to knock him “…down for the count” for even suggesting a switch from the Schlitz label. The outdoorsman in one of the following commercials told his pet mountain lion to calm down after his choice of Schlitz beer was also challenged and snarled back to the animal, “Just a minute, babe. I’ll handle this.”
The group of fifteen Burnett creatives approved the series of commercials without objection as did Schlitz representatives who viewed the commercials soon after.
The reactions to the commercials once they went public were almost immediate; people hated them. Burnett officials were appalled at the reaction.
Jack Powers, who managed the Schlitz account at Burnett, was stunned by the swift public response to the commercials. “I can assure you that we have no desire to threaten the people of the United States. It (the commercials) was supposed to be fun, tongue-in-cheek stuff.”
At Schlitz, the feeling about the unexpected consumer backlash to the series of commercials was much worse. “A really great tragedy-—really, really bad,” a brewery spokesman admitted.
Ten weeks after the commercials first began to air, Schlitz management ordered them pulled. Soon after, the Leo Burnett ad agency was fired by the Joseph Schlitz Brewing Company.
The short-lived run of commercials would go down in advertising history as “The Drink Schlitz or I’ll Kill You” ad campaign.