Posted on 06/18/2008 8:28:59 PM PDT by atomic conspiracy
The world's unofficially most-expensive burger made its debut in London today, costing nearly $200 for patrons with enough money to visit the fast food chain that makes it. That's right, the bourgeois burger is made by Burger King.
After six months in development, Burger King today launched "The Burger," a limited edition hamburger selling for $190.
Chef Mark Dowding, the director of new product development and innovation for the fast food chain, says his creation targets a certain type of consumer.
"I call them burger aficionados," said Dowding.
But this is Burger King. Are these "aficionados" really frequenting London's fast food restaurants?
Dowding insists the ingredients could attract even the most discerning beef connoisseur.
"We're using the finest combination of products to get the optimal burger," Dowding said.
The burger is made of Wagyu beef and sits atop an Iranian saffron bun with organic mayonnaise, white truffles and pink Himalayan rock salt. It's garnished with onion straws fried in Cristal champagne and Pata Negra ham drizzled in aged Modena balsamic vinegar.
Dowding says each burger takes approximately five minutes to prepare.
The Burger is available in just one Burger King store in London. It will be offered once a week, and Dowding says orders are being accepted for June 26. But its continuation will depend on sales.
All proceeds from sales of the burger go to Help a London Child, a charity that helps London's less advantaged children.
But few Londoners seem willing to pay up for the prime product.
Marion Atkinson, a 20-year-old student, isn't enticed. "I would never pay that much for a beef sandwich," she said.
At lunchtime on the first day of The Burger's unveiling, eight had been purchased, but Dowding said he hoped that more than 100 would be sold by the end of the day.
Remember when famine and mass starvation in the twenty-first century were such a staple of eco-propaganda? Alleged prophets like Paul Ehrlich made a fortune from it. Ehrlich remains a revered figure in eco-wacky circles.
No, I frown on five dollar burgers.
New York spa offers $180 facial mask made from bird crap. Go figure.
Does it come with a barrel of oil?
This will be the average price of a plain hamburger at Burger King after 4 years of Obama.
Lots of $$$, not many brains.
Critics judged it "The Feel Good Burger of the Year"! Meanwhile, the less advantaged ask "Please Sir, may I have some more?"
Marion Atkinson, a 20-year-old student, isn't enticed. “I would never pay that much for a beef sandwich,” she said.”
We stop one student with 5 pounds to their name and ask them if they'd like a really expensive meal served at Burger King. Well, that qualifies as an adequate sample of public opinion in London.
Modern journalism at it's finest.
I'll "have it my way" - include me out.
What sort of chump pays $190 for a glorified hamburger?
I barely spend that amount for a whole month’s worth of food.
I call them insane.
Your post is worthless without pictures. As a courtesy, I have attached several below.
The Heart Attack Grill, as previously covered on Free Republic
Warning: The page does contain a Helen Thomas picture.
But socialism levels the playing field so there are no disadvantaged nor advantaged.
Right?
bundle on a sweetheart mortgage deal with Countrywide.
The sirloin burger at Jack in the Box is worth it.
“A fool and his money are soon separated.”... P. T. Barnum
Oh yeah, apologies after the fact; one of the pictures is right off your Photobucket account, per the FR thread on the Heart Attack Grill from way back when in ‘06.
Wow, those are HUGE. (Not the burger)
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