Posted on 01/18/2009 11:02:26 AM PST by Sammy67
Battered by a one-two punch of declining readership and ad pages, Newsweek magazine is getting an extreme makeover this year that will include a large circulation reduction, deep cuts in operating costs, and a new effort to attract advertisers by concentrating on an elite audience.
According to The New York Times, executives at Newsweek say the retooled magazine will focus on being a "thought leader" that focuses on telling readers how to think about news, rather than telling people what happened in the last week. The plan, similar to the editorial outlook espoused by The Economist magazine, is aimed at helping the newsweekly better compete in the face of competition from cable TV and the Internet. The transformation will likely include more analysis, commentary, and news-related feature articles.
“We’re not in the business of telling people the news,” Richard Stengel, managing editor of Newsweek's rival Time, told the Times. “News has become a commodity. They already
(Excerpt) Read more at newsmax.com ...
I’m glad they announced it because otherwise I’d have never known.
har har har... Who'll pay for that, when you can watch Jon Stewart for free?
Oh, so they’ll only have his face on the cover once a month instead of once a week.
“Time is worse...if that’s possible”
It’s funny, because I pay zero attention to these pieces of trash except for (fortunately) rare visits to doctor’s/dentists offices when I’m just looking for something, anything to read. So, maybe I see these mags every 8 or 9 months or so. And it’s just amazing, to see these magazines submerge themselves, quantum by quantum, to intellectual levels at or below that of “Us” or “People” magazine. Seriously, these things are turning into 5th-grade review sheets for “current events” reports, and I don’t mean to insult any 5th graders.
Good for you for canceling an unwanted subscription!
I had a feeling these magazines arrived free of charge at Doctor/Dentist and tire changing stores.
Every time I need to go in for service or a tune up I’m hit with this propaganda!
>>What kind of “elite audience” needs to be “told how to think about news”. Elite of drooling a**hats?<<
They can go to Hell.
If they genuinely adopt this plan, it really will be the end for them.
Some heartening news during inauguration week.
I love this business model. Do more of what is causing you to fail in the first place. Focus MORE on elites and MORE on telling people what to think. Yep, that’s the ticket.
Aaawwwwwwwwwww
What a shame!
not
This is "new"..."HOW" to think?
Talk about out of touch! They've been doing that for decades with their obvious liberal spin on all things news.
The DO need to change their name, though...
NEWSWEAK is more precise....
Where’s my violin....
Sounds like what Life magazine did years ago. Didn’t work for them, either.
According to The New York Times, executives at Newsweek say the retooled magazine will focus on being a "thought leader" that focuses on telling readers how to think about news, rather than telling people what happened in the last week.
What's interesting to me is the mindset behind this retooling: the Ivy Leaguers running Newsweek are the same masters (in their own minds) of the universe who've been running Wall Street (into the ground) for years. Telling readers how to think about the news? Please.
Drink the Cool Aid and if you can't afford Cool Aid, HELP is on it's way.
Don't let the ship sink, keep it afloat at any cost and perhaps CHANGE will keep it afloat.
Hide your wallet.....
Insanity has taken it's place in modern day America.
pass the tissue
FReepmail me privately to let me know what you REALLY think about Newsweak. ; )
Newsweek started telling readers how to think many years ago. They haven’t been a straight news reporter for at least the last decade.
Judging by the article, these people apparently actually believe they’ve been objectively reporting the news!
Unbelievable.
Thank God for the elitists. I couldn't wipe my @ss without one of them around to do it for me.
Good.
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