Posted on 03/30/2009 7:15:57 PM PDT by Steelfish
Fate of Hummer brand is hours away
March 30th, 2009 Matt Degen
In a day in which we’ve seen more than enough upheaval in Detroit, there comes this bit of news: The fate of GM’s Hummer brand is to be decided by Tuesday, and things aren’t exactly looking rosy.
According to an AP report, General Motors must decide by the end of the first quarter — that’s Tuesday — whether to sell the brand or let it die.
GM is reportedly still talking to buyers for the brand that made military-derived four-by-fours a common sight in Orange County, but no official word has been made.
According to AP’s report, it is possible that a Chinese automaker will buy the niche marquee.
The Associated Press reports: “The automaker has told dealers it will make an announcement about the brand’s future on Tuesday, but until then, GM will say only that it’s still negotiating with some interested parties.”
“We are cautiously optimistic,” about a sale, GM spokesman Nick Richards told AP, adding that the companies with which GM is talking are from “all different parts of the world.”
With GM on life support via federal bailout money and a push toward greener, more fuel-effecient vehicles, it’s no surprise the automaker wants to shed the Hummer brand, which has been on sale since June.
(Excerpt) Read more at auto.freedomblogging.com ...
That is not what they were made for. They were made to capture buyers by being the best for the price. You can't buy a “Rover or a Land Bruiser” as cheap as an H3 and most assuredly an H3. The “Rover or a Land Bruiser” are not as affordable to most buyers nor are the as inexpensive to maintain as either HUMMER.
When selling it is important to know your market. Could it be you are a snob? Would you deny the average buyer a very capable vehicle for FAR less than the buyer could afford.
A “Rover or a Land Bruiser” can't do what an M1 can either, but the average person would not want to buy one. Get realistic. Learn about marketing. The “best” 4X4 can always be surpassed by something else.
But can the most buyers be convinced to afford that vehicle or even want to buy it? So that “best” may not be the maximum volume you should sell.
The HUMMER’s were for many more than an “Rover or a Land Bruiser”. That is smart marketing.
Wisi is for those who want to write their own encyclopedia or use an source the may have written themselves.
It's answers are just what they or you wanted to see.
How convenient.
“According to Wiki.”
Wiki is for those who want to write their own encyclopedia or use an source the may have written themselves.
It's answers are just what they or you wanted to see.
How convenient.
Nobody buys a new 4 wheeler for off road use .. you buy used .. I can go on Manheim and find low mileage Land Rover Disco’s for $3k-$6k all day... when sold new they are pretty much all for show ,, it’s been that way for at least 25 years or so .. when they started getting trendy.
I have gone more places offroad in a piss yellow 4 door AMC Matador CAR than most Hummers ever will...
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