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Fate Of Hummer Brand Is Hours Away [Emblematic of Southern CA's Economy]
OCRegister ^ | March 30, 2009

Posted on 03/30/2009 7:15:57 PM PDT by Steelfish

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To: Neidermeyer
“If you want a real off-roader get a Rover or a Land Bruiser”

That is not what they were made for. They were made to capture buyers by being the best for the price. You can't buy a “Rover or a Land Bruiser” as cheap as an H3 and most assuredly an H3. The “Rover or a Land Bruiser” are not as affordable to most buyers nor are the as inexpensive to maintain as either HUMMER.

When selling it is important to know your market. Could it be you are a snob? Would you deny the average buyer a very capable vehicle for FAR less than the buyer could afford.

A “Rover or a Land Bruiser” can't do what an M1 can either, but the average person would not want to buy one. Get realistic. Learn about marketing. The “best” 4X4 can always be surpassed by something else.

But can the most buyers be convinced to afford that vehicle or even want to buy it? So that “best” may not be the maximum volume you should sell.

The HUMMER’s were for many more than an “Rover or a Land Bruiser”. That is smart marketing.

41 posted on 03/31/2009 7:30:56 PM PDT by JSteff (It was ALL about SCOTUS. Most forget about that and HAVE DOOMED us for a generation or more.)
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To: AFreeBird
“According to Wiki.”

Wisi is for those who want to write their own encyclopedia or use an source the may have written themselves.

It's answers are just what they or you wanted to see.

How convenient.

42 posted on 03/31/2009 7:35:02 PM PDT by JSteff (It was ALL about SCOTUS. Most forget about that and HAVE DOOMED us for a generation or more.)
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To: JSteff
Correction.

“According to Wiki.”
Wiki is for those who want to write their own encyclopedia or use an source the may have written themselves.

It's answers are just what they or you wanted to see.

How convenient.

43 posted on 03/31/2009 7:36:46 PM PDT by JSteff (It was ALL about SCOTUS. Most forget about that and HAVE DOOMED us for a generation or more.)
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To: JSteff

Nobody buys a new 4 wheeler for off road use .. you buy used .. I can go on Manheim and find low mileage Land Rover Disco’s for $3k-$6k all day... when sold new they are pretty much all for show ,, it’s been that way for at least 25 years or so .. when they started getting trendy.

I have gone more places offroad in a piss yellow 4 door AMC Matador CAR than most Hummers ever will...


44 posted on 04/01/2009 3:57:16 AM PDT by Neidermeyer
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