Company owned stores in New York, Los Angeles, Chicago and San Francisco will be displaying their summer line-up of jeans and shirts adorned with "White Knots for Equality," a symbol that denotes support for homosexual "marriage."Posted on 05/29/2009 10:45:18 AM PDT by NYer
SAN FRANCISCO, May 28, 2009 (LifeSiteNews.com) - Levi Strauss & Co., the jeans manufacturer that has long been a leader in corporate support for the homosexual activist movement, has come out with a new marketing scheme that may dupe consumers who buy their products into displaying support for same-sex "marriage."
Company owned stores in New York, Los Angeles, Chicago and San Francisco will be displaying their summer line-up of jeans and shirts adorned with "White Knots for Equality," a symbol that denotes support for homosexual "marriage."
The symbol, a white ribbon tied in a knot, was developed by Frank Voci, the owner of a California media company, to capitalize on the opposition to the passage of Proposition 8, the California voter-approved constitutional marriage amendment. The knotted white cloth mimics the various ribbon campaigns such as the pink ribbon for breast cancer campaign.
Commenting on the company's amalgamation of marketing and political activism, senior vice president for global creative services for Levi's, Rene Holguin, said, "Our design team was seeking something that would resonate beyond just fashion but also fit with our white product theme."
The staff members of the stores that are displaying the clothing with white knots have been instructed to engage customers with explanations of the homosexual agenda symbol, hoping that customers will be educated through an “informed conversation."
"We have weekly calls with our store managers and we sent out detailed information about the White Knot organization and also ways in which we're supporting marriage equality overall as a company," Levi’s director of brand marketing and public relations, Erica Archambault, told the New York Times. She added that she wants sales staff "to be educated and able to have an informed conversation that's more interactive than reading off a card or something."
San Francisco-based Levi Strauss was the first Fortune 500 company to extend health benefits to homosexual couples and was a major financial supporter of the "No On Prop 8 Equality Business Council," which was formed to oppose efforts to define marriage as being between one man and one woman in the California constitution.
The company gave $25,000 to Equality for All, the coalition leading the No on 8 campaign, while Robert Haas, the company's chairman emeritus and his wife gave a further $100,000, according to a company spokesman.
A report by Business Wire states that the Levi Strauss Foundation announced yesterday that it will make a $25,000 donation to the National Center For Lesbian Rights (NCLR) and $25,000 to The San Francisco LGBT Community Center (“The Center”).
NCLR was the lead counsel on the effort to overturn Proposition 8 in the California Supreme Court.
“The Center” is a homosexual drop-in facility that "organizes and plans the political and cultural future for the LGBT community" in San Francisco.
See related LSN coverage:
Levi Jeans Funds Push for Homosexual "Marriage" in California
http://www.lifesitenews.com/ldn/2008/sep/08092911.htmlBy Thaddeus M. Baklinski
Hit the My Space pages. It'll slide across cyberspace like it's been greased with a homosexual lubricant.
(Thank you for changing the hearts and minds of the American people and destroying the homosexual movement.)
You certainly explained the Wrangler Way far better than I ever could!
Husband loves them.
I buy the Target house brand khaki slacks - Cherokee I think.
'If a man lies with a male as he lies with a woman, both of them have committed an abomination. They shall surely be put to death. Their blood shall be upon them. Leviticus 20:13
Maybe in order to uphold truth in advertising laws they should change their name to "Abomination Jeans" or "The depraved denim company" or "The Queer pants Co."
Didja mean "hearts and minds," or were you still thinking about Post no.25?
lol
They lost me when they first started attacking the Boy Scouts. Wranglers and Cinch ever since.
Me either.
501’s no more....never again...hate that been wearing them a long long time
Isn’t that special?
Buy their stuff and then take it back. Tell the clerk why. Well, maybe not. A lot of the male mens clothing salespeople are... well, they like to look at how well your pants fit.
You are thereby designated as part of the boycott then brytlea!
White flags for?"
White flags for fags!
I suggest you try Wranglers’ Riata line of dress slacks. Much better fabric, excellent permanent press and costs less than Dockers.
The shorts are pretty nice, too.
FWIW: My experience with Lands End jeans (women’s) - They fit really well but then shrink from washing. Don’t know about the Docker-style Land’s End or LL Bean.
LOL! Thanks. Very funny episode.
My husband switched to Carhart years ago when Levi got on this pro-homosexual gig. Levi seems to have that segment of the market tied up and this will polarize the jeans-buying market even more.
Any ploy to try and get the teens
interested in `grandpa’s jeans’.
Quoting Roberto Duran “No Mas!”
Maybe, but I’m a girl.
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