Especially the hype. A lot of people--a huge number, in my estimation--voted for him simply because of Bush Derangement Syndrome, which was driven into near-frenzy by the traitorous media. If a study is ever made about why people voted as they did last election, I'm betting that less than 25% voted based on research they had personally done. Most relied on the HYPE from the media and the political talking heads. God bless Freepers, who mostly would fall into that 25% number.
for more on that situation read “The Mass Psychology Fascism” by Wilhelm Reich, published 1946, banned in US, all copies order burned by the FDA - then republished in 1970.
Ziegler did an impressive small study on voters. He then confirmed the results with another small poll:
http://hotair.com/archives/2008/12/03/ziegler-duplicates-obama-voter-poll-results/
Watch ‘How Obama got Elected’ and email lit around. It’s not surprising to conservatives but it is still shocking to see how voters who should have known better were duped by the media.
Essentially the voters acted like the OJ Simpson criminal jury as they were only allowed to see a selected portion of the evidence and told to disregard other evidence.