Skip to comments.US media lose $10 billion advertising in first half (Dinosaur Media DeathWatch™)
Posted on 09/02/2009 7:36:13 AM PDT by abb
More than $10bn in advertising disappeared from US media markets in the first six months of this year, according to new data that show intense pressure on media owners and ad agencies as they search for other business models.
Preliminary figures from Nielsen show a 15.4 per cent year-on-year decline in US advertising revenues, the largest drop for any period in the decade since the marketing and media measurement group began compiling such reports.
The study showed sharp differences in the behaviour of different media and product categories, with cable television the only medium on which ad spend increased, up 1.5 per cent across English language channels and up 0.6 per cent for Spanish channels.
By contrast spot advertising, booked at short notice, fell by 17.4 per cent in the top 100 local TV markets and by 32.1 per cent in the 110 next largest markets. Even internet advertising, from which Nielsens excludes search engine spending, slipped 1 per cent.
Newspapers, for some time the weakest media performers because of the online migration of classified advertising, turned in further heavy declines. Local and national newspapers saw 13.2 per cent and 22.8 per cent falls respectively, as Sunday supplement advertising dropped 22.4 per cent nationally and 45.7 per cent locally.
(Excerpt) Read more at ft.com ...
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Membership has its meaning
Community voices in Ann Arbor: a glimpse of local journalisms future?
Alabama Daily Launches Paid Web Site for College Athletics
Video-Enabled Mobile Explodes, Approaches Two-Thirds Of Population
Nielsen Reports 15% Decline In First Half Ad Spending, Cable Only Medium To Grow
On 40th Anniversary of Internet, Timeline Shows How Technology & News Have Changed
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HOLY MOLY BATMAN...POW...BANG.... This is GREAT NEWS..POW!
Of course, they are trying to get me to renew, but I'm beyond tired of Obama covers. I'd like to still have the online archives, but don't want the printed edition, and don't want to be part of their subscriber base.
But now, and for at least a couple of years, they've been offering the lowest subscription rate I ever remember: $20.00 per year for 52 issues. That's how desperate they are to keep the subscription numbers up as much as possible.
And the printed edition has little more than half the number of pages it once had.
I stood at the cheese counter at my local Wal-Mart last night and told people that Sargento was pulling sponsorship from his show...everyone I told chose a different brand. We must fight these bastards at every opportunity.
Everyone Must Do Something Everyday.
(A little by everyone = a lot)
IIRC, TIME archives are available free. Perhaps not all of them.
I haven’t read the Philly Inquier in decades but after running out of reading material in the doc’s office I picked it up just to see what the editorial page had
I couldn’t believe how thin the entire paper was in content
Hmmmm...Really? I didn't know that.
We're being undermined everywhere.
That is why people are pissed off, and subsequently refusing to give these worthless bastards any subscriptions.
Looks like you are correct. Several sites have jumped around in what is free and what they charge for. A few years back, the Time site would show a few paragraphs of a current article, then say only subscribers could view the entire article, and only subscribers could access the full archives.
I hadn't visited their site for months, but everything seems to be open now.
Gannett Spins the Hamster Wheel
Playing the “keep it local” card in the fight for Philly’s newspapers.
Journalism’s biggest problems are not online: They’re inside
Sadly, the new optimism about dailies is built on false assumptions
The post-daily world
To understand whats next for journalism, it helps to put the decline of daily newspapers (like the Bee) in context
Media Schadenfreude and Media Shenanigans PING
Couldn’t happen to a more deserving lot of partisan hacks.
Tell your public library (which can be assured will not unsubscribe to Time-Lies' publications) that you want to use their subscription account (even if it has to be on a library computer) to access the Time Magazine archives.