Posted on 11/05/2010 1:55:45 PM PDT by abb
From: Kelly, Brian To: INSIDE Sent: Fri Nov 05 15:31:30 2010 Subject: Digital Strategy
To: U.S. News From: Bill and Brian RE: Completing Our Shift to the Digital World
Colleagues, We're finally ready to complete our transition to a predominantly digital publishing model with selected, single-topic print issues. This will allow us to make the most of the proven products, useful journalism, and great audience growth we've been sustaining. Thanks to all your great work, we've been able to maintain our core values of creating high-quality content while establishing a new, healthy business model. This puts us in a strong position to continue building the U.S. News brand in the new media world. As you know, we've been a leading innovator in adapting to the changing environment -- and we don't intend to give up that lead.
The December issue will be our last print monthly sent to subscribers, whose remaining print and digital replica subscriptions will be filled by other publishers. Going forward, our non-subscription print offerings will be for newsstand sale and targeted distribution. They'll include the college and grad guides, as well as hospital and personal finance guides. In addition, we’ll publish four other newsstand special editions, focusing on history, religion and some of the other subjects that have been a success for us in the past. And of course we’ll continue to expand our audience and products on the various usnews.com channels and grow the digital U.S. News Weekly.
All of us at U.S. News Media Group have been aggressively responding to the changing habits in the media marketplace, and these latest moves will accelerate our ability to grow our online businesses and position ourselves to take advantage of the emerging platforms for distributing information such as the iPad and Android tablets. We'll discuss this in more detail in meetings starting next week.
With an average unique audience of 9 million and counting, we've become a significant publisher in the digital space, creating content that people want and an audience that advertisers will pay for. Each of our channels -- Politics & Policy, Education, Money, Health, Autos, and Travel -- are now fully-formed business units that are developing on their own best course. By working both in the vertical channels and horizontally across them, the company has diversified its revenue beyond display advertising to include e-commerce products, lead generation, licensing and other sources.
Our emphasis on rankings and research content is the right path, making us an essential information source in a commoditized marketplace. We provide information that helps people make important decisions. Whether they're picking a college or voting for a senator, it's clear from the response of our users that accurate, searchable information is something they value highly. The proof is in the audience. People come to us every day, all day, for information they can’t get anywhere else.
We can't sit still. We have to keep improving the existing products while selectively creating new ones. In addition to upgrades in college and hospital rankings, we’ll refine and expand the data and tools that allow consumers to evaluate mutual funds, high schools, cars, online education, health plans and more. Travel is getting ready to come out of beta. Politics & Policy is developing its extensive database allowing citizens to examine the records of every member of Congress and is part of an expanding group of public policy tools. The iPad and the next generations of tablets and mobile platforms will create a brand new set of opportunities for us. We know that the creative energy and team spirit of everyone at U.S. News will continue to keep us ahead of the pack.
Bill and Brian
whoop de doo
What is that, 3 copies or so?
You just beat me. I even had (Dinosaur Media DeathWatch™) in parentheses at the top. LOL. But my internet connection hiccuped.
ping
Good riddance to another liberal rag.
Good riddance U.S. Snooze & Slurred Reports!
What happens if you have a subscription to the print magazine?
lol.
They are trying to sugar coat it big time.
Lipstick on a pig.
Six months of TV Guide as a replacement?
USN&WR is probably the best of the newsweeklies but also has the lowest circulation.
At one time - forty to fifty years ago - it was actually conservative. It was my first subscription as an adolescent news junkie back in 1962.
I cancelled when David Rodham Gergen joined the Clinton Administration and turned lib.
I remember my dad, a Goldwater supporter, receiving it every week...it was indeed more balanced than the other ywo.
That's sort of like saying your city landfill smells better than its sewage treatment plant.
Not much of a compliment, IMHO.
It appears that though major systems are shutting down, there is hope that dialysis will reverse the kidney failure and life can resume.
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