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Bernays' Ideas on Propaganda Continue to Haunt Americans
The New American ^ | January 21, 2011 | Raven Clabough

Posted on 01/24/2011 4:41:55 PM PST by 2ndDivisionVet

When Americans see the bizarre responses of the mainstream media and the progressive politicians to tragedies such as the Tucson shootings — for instance, the proposal to ban rhetoric or symbols perceived to be violent — many wonder how the country has come to this strange place where elitists are moving to gain control at the expense of individual liberties. Perhaps one need not look past the Woodrow Wilson administration for the answer.

Today’s politicians and progressives seem to have taken some notes right out of the works of Edward Bernays, President Wilson’s propaganda master. The author of books such as Crystallizing Public Opinion (1923) and Propaganda (1928) — both of which were heavily utilized by Adolf Hitler’s Nazi propaganda minister, Joseph Goebbels — Bernays has been accredited with manipulating public opinion about such varied subjects as World War I, smoking, and even bacon. He has been dubbed the “Father of Spin” and the “Godfather of modern public relations” because of his extraordinary ability to alter public opinion.

What today's politicians seem to share with Bernays is the mentality that they are in fact members of an elite class, and that it is their sole responsibility to manipulate the huddled and often confused masses.

For example, Bernays declared in Public Opinion:

Ours must be a leadership democracy, administered by the "intelligent minority" who know how to regiment and guide the masses. The common interests very largely elude public opinion entirely, and can be managed only by a specialized class whose personal interests reach beyond the locality.

He also indicated:

If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without their knowing it.

According to Bernays’ daughter, Ann,

Democracy to my father was a wonderful concept, but I don’t think he felt that all those publics out there had reliable judgment. That they very easily might vote for the wrong man or want the wrong thing. So they had to be guided from above. It’s enlightened despotism.

Similarly, in his January 11 appearance on Tom Hartman’s liberal talk radio show, progressive thinker John Dean, former Nixon counsel, commented:

What the studies show, the empirical studies over — almost, you know, well over a half a century of studying this issue — they really show that about 25 percent of a given population easily follows into the authoritarian personality-types.

These are people who, as I said, like to be told how to think [and] what to do. Some of them who were more aggressive in their personality want to jump out in front and say, "Follow me." But they will follow their leader until they get their turn. And they look upon others who don’t see the world as they do as outsiders.

[These people] are very susceptible to the direction they get from their leaders.

That's why I think it's very irresponsible for the Palins, the Becks, the O'Reillys and the people who feed this violent atmosphere, they should realize ... the people they're dealing with. They're smart enough to look at this information and know indeed they can provoke this kind of behavior.

Likewise, Obama’s regulatory czar Cass Sunstein has indicated that the presence of too many choices can be confusing to the American people. In describing the premise of his book, Nudge, he virtually claimed that the American people were too ignorant to make proper decisions:

We think there is a little Homer Simpson in all of us. Sometimes we have self-control problems, sometimes we’re impulsive. In these circumstances, both public and private institutions, without coercing, can make our lives a lot better.

According to Sunstein, once that reality is accepted, Americans can be “manipulated.”

Joe Klein of Time magazine noted, “It is very difficult to thrive in an increasingly competitive world if you’re a nation of dodos.”

Congressman John Dingle (D-Mich.) has discussed the difficulties of trying to control the people:

The harsh fact of the matter is when you’re going to pass legislation that will cover 300 million American people in different ways, it takes a long time to do the necessary administrative steps that have to be taken to put the legislation together to control the people.

Conservative pundit Glenn Beck has dubbed this the "rancher/cow" mentality: The progressives view themselves as the ranchers, and the average Americans as the cows — incapable of formulating their own thoughts and willing to be herded into a fenced area.

Beck contends that the elites have managed to make some headway in their power struggle by preying on the youth:

We used to be taught as kids ourselves that there was no such thing as a stupid question. We were encouraged to be curious.... You know who's protected to ask questions and say controversial things [today]? Not the students — they get downgraded for that. Only the elites. Only the ranchers. Only the professors.

For example, in September 2008, Joe Biden said this of Obama’s critics: "All this talk about how different Barack Obama is. They’re just not used to somebody really smart. They’re just not used to somebody who is really well-educated."

Similarly, liberal pundit Bill Maher observed of politicians’ efforts to sway public opinion on healthcare: "Members of Congress have recessed now so they can go home and listen to their constituents, an urge they should resist because their constituents don’t know anything.”

Such opinions explain why outspoken critics of presidential administrations are accused of hateful rhetoric. Questioning authority is a criminal activity.

Americans today are not encouraged to “question with boldness,” as Thomas Jefferson so artfully phrased it — that is, unless they are questioning the Constitution’s usefulness and whether it is an outdated document.

Preying upon impressionable minds was a notion President Woodrow Wilson embraced. He once asserted, "The use of a university is to make young gentlemen as unlike their fathers as possible.”

It is the elitist mentality that allows billionaires such as George Soros and wealthy Americans such as Andy Stern to believe that they are above the very rules they would like to see imposed on the American people.

Similarly, former Vice President Al Gore, nearly 100 years after Edward Bernays, declared at a conference of young people in Washington, D.C.:

There are some things about our world that you know that older people don’t know. Why would that be? Well in a period of rapid change, the old assumptions sometimes just don’t work anymore because they’re out of date.

The belief that they are above the fray explains how liberals in Washington could propose banning violent symbols and rhetoric following the Tucson shootings, when these violent assertions have been made by their own man, President Barack Obama:

“I’m ready to duel John McCain.” — Sept. 30, 2008

“I want you to argue with them and get in their face.” — Sept. 17, 2008

“… so I know whose ass to kick.” — June 8, 2010

“We're going to have just hand-to-hand combat up here on Capitol Hill.” — Oct. 2010

“We’re gonna punish our enemies and we’re gonna reward our friends.” — Oct. 2010

Likewise, it is their elitism that drives liberal politicians to implement a nanny state — one in which it is the responsibility of the federal government to see to the individual’s wants and needs. It is this attitude that fuels programs such as Medicaid, Medicare, Social Security, agencies such as the Department of Homeland Security, and policies such as gun control.

For example, the Obama administration has announced that it will be reviewing regulations for redundancies to ensure that agencies are operating smoothly. On the surface, the effort appears well-intentioned, except that once again, the President has circumvented Congress by issuing an executive order to carry out the process. Likewise, what is also mentioned in the executive order that has not been touted in the media is the following: “In weighing costs and benefits, for instance, agencies may now consider equity, human dignity, fairness and distributive impacts.”

Only elitists believe they have the right to make such determinations.

The key to Bernays’ ideas on propaganda is the notion that the masses must never know that they are being manipulated. Instead, they must believe that they themselves have conceived the ideas or have come to the very conclusions to which they were actually led by the leaders. Bernays declared:

In practice, if all men had to study for themselves the abstruse economic, political, and ethical data involved in every question, they would find it impossible to come to a conclusion about anything. We have voluntarily agreed to let an invisible government sift the data and high-spot the outstanding issues so that our field of choice shall be narrowed to practical proportions. Eliminate choices and oppose views of the masses. So much for the days of President George Washington, who asked to be met on the “battlefield of ideas.”

Perhaps that explains the concerted efforts to destroy conservative critics such as Glenn Beck, Sarah Palin, the John Birch Society, and others.

The similarities between the progressive elitists of today and Edward Bernays are stark. It is becoming increasingly evident that Bernays’ ideas are taking form at the hands of the ruling elite in Washington.

Will Americans be the cattle or the ranchers?


TOPICS: Crime/Corruption; Culture/Society; Front Page News; Politics/Elections
KEYWORDS: fourthreich; giffords; obama; palin; propaganda; talkradio; tucson
Cattle, at the rate we're going.
1 posted on 01/24/2011 4:41:58 PM PST by 2ndDivisionVet
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To: 2ndDivisionVet
Bernays ideas haunted the hell out of Germany too.

Goebbels was using my book Crystallizing Public Opinion as a basis for his destructive campaign against the Jews of Germany. This shocked me.

—Edward Bernays (1965)

And in typical progressive fashion, Bernays didn't denounce his ideas, he rebranded them.
2 posted on 01/24/2011 4:46:03 PM PST by cripplecreek (Remember the River Raisin! (look it up))
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To: 2ndDivisionVet

Beck has been doing shows about propoganda, Gobbels, Bernays etc... and their influence on our culture. Very interesting. Beck is spot on - and early most of the time.
Bernays...the Ad man responsible for the popularity of women smoking cigarettes. What a guy!


3 posted on 01/24/2011 4:56:34 PM PST by nagdt ("None of my EX's live in Texas")
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To: nagdt
Ad man responsible for the popularity of women smoking cigarettes. What a guy!

The way he did it was in the form of a scripted protest during a parade with media strategically placed for maximum exposure.
4 posted on 01/24/2011 5:09:55 PM PST by cripplecreek (Remember the River Raisin! (look it up))
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To: 2ndDivisionVet; AdmSmith; AnonymousConservative; Arthur Wildfire! March; Berosus; bigheadfred; ...

Thanks 2ndDivisionVet. I've been getting a lot of mileage and response from this lately -- from Frontpage Interview with Dr. Theodore Dalrymple: Our Culture, What's Left Of It [August 31, 2005]:
Political correctness is communist propaganda writ small. In my study of communist societies, I came to the conclusion that the purpose of communist propaganda was not to persuade or convince, nor to inform, but to humiliate; and therefore, the less it corresponded to reality the better. When people are forced to remain silent when they are being told the most obvious lies, or even worse when they are forced to repeat the lies themselves, they lose once and for all their sense of probity. To assent to obvious lies is to co-operate with evil, and in some small way to become evil oneself. One's standing to resist anything is thus eroded, and even destroyed. A society of emasculated liars is easy to control. I think if you examine political correctness, it has the same effect and is intended to."

5 posted on 01/24/2011 5:22:13 PM PST by SunkenCiv (The 2nd Amendment follows right behind the 1st because some people are hard of hearing.)
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To: 2ndDivisionVet
"If we understand the mechanism and motives of the group mind, is it not possible to control and regiment the masses according to our will without their knowing about it? The recent practice of propaganda has proved that it is possible, at least up to a certain point and within certain limits."

-Bernays

The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. ...We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. ...In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons...who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.

Also Bernays.

And how its relevant today.

"We think that, as my co-author, Thaler and I, that there's a little Homer Simpson in all of us. Sometimes we have self-control problems, sometimes we're impulsive and that in these circumstances, both private and public institutions, without coercing, can make our lives a lot better.

"Once we know that people are human and have some Homer Simpson in them, then there's a lot that can be done to manipulate them."


-Cass Sunstein.

Its also important to know that Bernays came up with the concept of "Manufactured Consent" which is something we see a lot of these days in the form of push polls and Ellie Light letters.
6 posted on 01/24/2011 5:28:06 PM PST by cripplecreek (Remember the River Raisin! (look it up))
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To: 2ndDivisionVet

Glenn Beck’s done heavy lifting to help people educate themselves about Bernays.

Thank you, Beck and Roger Ailes.


7 posted on 01/24/2011 5:35:11 PM PST by combat_boots (The Lion of Judah cometh. Hallelujah. Gloria Patri, Filio et Spiritui Sancto.)
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To: SunkenCiv

The History Channel has a 4 hour two part show on the 3rd Reich called “Third Reich, The rise” and “Third Reich, the fall” (Through German eyes). It gives an amazing insight into what was going on in German minds through the rise and fall of the reich and how the propaganda worked.

Its all taken from home movies and diary entries from all sides within German society.Its one of the best things I’ve seen on the History channel in a long time. It should be shown in our high schools in hopes that a few students will grasp the significance of what they’re seeing.

Soldiers who wrote in their diaries that they were doomed to hell for what they had done. Parents terrified of their own children. Fear of their own trance like state.


8 posted on 01/24/2011 5:41:55 PM PST by cripplecreek (Remember the River Raisin! (look it up))
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To: cripplecreek
Ours must be a leadership democracy, administered by the "intelligent minority" who know how to regiment and guide the masses. The common interests very largely elude public opinion entirely, and can be managed only by a specialized class whose personal interests reach beyond the locality.

Sadly, that point of view is widely held in the media, in academia and in Washington DC.

9 posted on 01/24/2011 5:47:28 PM PST by BenLurkin (This post is not a statement of fact. It is merely a personal opinion -- or humor -- or both)
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To: SunkenCiv

Thanks....Woodrow Wilson...the first progressive.


10 posted on 01/24/2011 5:47:43 PM PST by Ernest_at_the_Beach ( Support Geert Wilders)
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To: BenLurkin
We can't forget Walter Lippman who was a member of Wilson's committee on public information.

the herd of citizens must be governed by “a specialized class whose interests reach beyond the locality." This class is composed of experts, specialists and bureaucrats. The experts, who often are referred to as "elites," were to be a machinery of knowledge that circumvents the primary defect of democracy, the impossible ideal of the "omnicompetent citizen".
11 posted on 01/24/2011 5:55:54 PM PST by cripplecreek (Remember the River Raisin! (look it up))
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To: cripplecreek
Its also important to know that Bernays came up with the concept of "Manufactured Consent"

Later refined into The Delphi Technique.

12 posted on 01/24/2011 5:56:08 PM PST by Lurker (The avalanche has begun. The pebbles no longer have a vote.)
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To: Lurker
Later refined into The Delphi Technique.

That's kind of a physical manifestation of manufactured consent but yes its the same sort of thing. Today Wilson's "4 Minute Men" have moved into the internet age and send letters to the editor, post in forums, etc.

People like ourselves who are taking the time to learn this stuff are a real threat to the marxists. We recognize them early, point them out and confront them publicly. It damages them in the eyes of the followers.
13 posted on 01/24/2011 6:06:01 PM PST by cripplecreek (Remember the River Raisin! (look it up))
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To: 2ndDivisionVet

The American public should have known they were being manipulated back whe Vance Packard wrote his book THE HIDDEN PERSUADERS.


14 posted on 01/24/2011 6:25:51 PM PST by Ruy Dias de Bivar (I visited GEN TOMMY FRANKS Military Museum in HOBART, OKLAHOMA! Well worth it!)
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To: 2ndDivisionVet

I’ll have the lunch special please: A large plate of marxism smothered in bernay’s sauce.


15 posted on 01/24/2011 7:01:00 PM PST by ForGod'sSake (You have just two choices: SUBMIT or RESIST with everything you've got!)
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To: ForGod'sSake
Until and unless the right declares a zero tolerance policy for marxists in Congress and the press we will continue to be besieged and the domestic enemy within free to operate unfettered.

MARXISTS OUT!!!!

16 posted on 01/24/2011 7:48:31 PM PST by Rome2000 (OBAMA IS A COMMUNIST CRYPTO-MUSLIM)
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To: Rome2000
Until and unless the right declares a zero tolerance policy for marxists in Congress and the press we will continue to be besieged and the domestic enemy within free to operate unfettered.

And get hammered like Joe McCarthy??? Not a chance. And besides, if one side can do it, so can the other side. It's the dunces walking our streets and breathing our air that put these commies in office. The Ministry of Information has done its job well over the last 100 years or so and we are seeing the results of their long march through our institutions. The evil forces set against us are legion. I'm not so sure at this point we can do anything about it without divine intervention; which we should desperately be praying for.

17 posted on 01/24/2011 8:21:04 PM PST by ForGod'sSake (You have just two choices: SUBMIT or RESIST with everything you've got!)
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To: cripplecreek

Thanks cripplecreek.


18 posted on 01/25/2011 2:39:20 AM PST by SunkenCiv (The 2nd Amendment follows right behind the 1st because some people are hard of hearing.)
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