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Box-office power of Ayn Rand’s ‘Atlas Shrugged’ baffles insiders
Chicago Sun Times ^ | 4/20/11 | PAUL BOND

Posted on 04/20/2011 6:28:45 PM PDT by BCrago66

The power of Ayn Rand devotees has impressed some Hollywood distribution executives, who took note of the hefty $5,640 per-theater average scored by “Atlas Shrugged: Part 1” during its opening weekend.

“Shocking,” one executive said about the healthy business the low-budget film has been doing, considering its “awful” marketing plan.

(Excerpt) Read more at suntimes.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events
KEYWORDS: atlasshrugged; boxoffice; hollywood; moviereview
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To: bethelgrad

I’m just over 40... ‘course I was born in February of 64, but as long as we’re rounding...


61 posted on 04/20/2011 9:07:08 PM PDT by r-q-tek86 ("It doesn't matter how smart you are if you don't stop and think" - Dr. Sowell)
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To: ncfool
I think it’s a digital download these days.

Most theater screens are still projected with film, although digital is catching on; distribution costs are virtually zero compared with film, and a theater can get a movie overnight over the internet or in a day or two on special theater-format DVDs.

Texas Instruments seems to be leading the market for theatrical digital projectors with their DLP technology, which is a great fit for theater use, where there's no competition from LCD, Plasma, or any other direct-view technology.

62 posted on 04/20/2011 9:10:32 PM PDT by Erasmus (I love "The Raven," but then what do I know? I'm just a poetaster.)
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To: pacpam
Your comment on Hollywood could apply to economists too.

Not long ago I read this joke that goes around among economists:

Imagine a economist reporting on some well-defined empirical observations, which loudly suggest some particular cause.

His colleague responds, "Well that's fine in practice--but will it work in theory?"

63 posted on 04/20/2011 9:19:18 PM PDT by Erasmus (I love "The Raven," but then what do I know? I'm just a poetaster.)
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To: balls
I have not been to a movie for ages, but I am waiting for this one to come to my small town. And by the way my movie idols were Gary Grant, Richard Widmark, Burt Lancaster, Kirk Douglas, Robert Mitchum.etc. this was the time when movies were movies and should give you an inkling to my age.
64 posted on 04/20/2011 11:05:52 PM PDT by saintgermaine
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To: Christian Engineer Mass

I haven’t formally sworn off movies, but I can’t recall
the last time I saw one. Our synagogue did screen “Defiance”
IIRC, one Tisha B’av but I didn’t make it. I think my
*parents* gave up on movies c. 1970.
A non-commercial setting might be more to your taste, but
that would limit you to DVDs.


65 posted on 04/21/2011 1:18:08 AM PDT by cycjec
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To: Soothesayer

I’m going to have to really read the book. (I have started
already) FYI there’s a guide to it here on FR IIRC.


66 posted on 04/21/2011 1:19:32 AM PDT by cycjec
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To: cycjec

Defiance was a really good movie. Well worth your time.


67 posted on 04/21/2011 1:24:52 AM PDT by Sprite518
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To: ponygirl

“Atlas Shrugged” on a college reading list. I’m surprised.
The heft factor is a real one. I’d buy a 3 volume edition
in small cut (mass market) paperback.


68 posted on 04/21/2011 1:27:51 AM PDT by cycjec
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To: Stentor; JoSixChip

I was somewhat entertained by an episode of (I think)
American Idol some years ago. Really and truly, I had
no choice but to remain in the room where the TV was on.
I’d be more in favor of more and more local shows for
this sort of thing. Or “Real Life” ... which used to be a
genre all its own. Not sure I’d actually *go* to any.


69 posted on 04/21/2011 1:30:43 AM PDT by cycjec
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To: Sprite518

I did read the book.


70 posted on 04/21/2011 1:34:25 AM PDT by cycjec
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To: BCrago66

HEH!!


71 posted on 04/21/2011 1:38:31 AM PDT by Deagle
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To: Christian Engineer Mass

Does that mean that you have no ambitions, no desires, or you just have no imagination? After all, most movies inspire or entertain us.


72 posted on 04/21/2011 1:42:08 AM PDT by Deagle
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To: Joe 6-pack

As a young woman (decades ago :O( ) I always added about 8 years to my actual age, people would then comment that I sure didn’t look my age.....:O) Kinda gives you a good feeling even if you told a fib...


73 posted on 04/21/2011 1:48:36 AM PDT by goat granny
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To: saintgermaine

Richard Widmark became famous by pushing an old lady in a wheel chair down a flight of stairs and laughing. I kinda know your age....Mitchum was noted for (I think I’ll get the vapors) smoking weed once in a while...:O)


74 posted on 04/21/2011 1:54:29 AM PDT by goat granny
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To: BCrago66
It’s amazing to me that the producers didn’t plan ahead with more prints. Anyone familiar with the cost of movie reels? How much is a print, about $1000?
Last time I heard, it was about $50,000 per print. That was several years ago.
75 posted on 04/21/2011 2:30:32 AM PDT by Johnny B.
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To: BCrago66
>>“Shocking,” one executive said

Shocking?  It wouldn't be - if they'd been paying attention to the rising ire regarding the rape and pilage of this Republic... where the Apparatchik elite have forgotten the specified American purpose for governance "TO SECURE THESE RIGHTS" and supplanted it with a collective governing hive that subjugates the Individual as a disposable commodity...

 

One way or the other, the teat is about to get snipped.

76 posted on 04/21/2011 5:07:34 AM PDT by LomanBill (Animals! The DemocRats blew up the windmill with an Acorn!)
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To: GOPJ
I am not just concerned about how this movie does at the box office. I am concerned about the next generation waking up before it is too late.

Maybe any generation that thinks Scream4 is more important than a thought provoking film such as Atlas Shrugged can't be saved. Too Many of the young folks probably think AL GORE's message is more important than AYN RAND's.

77 posted on 04/21/2011 9:57:27 AM PDT by wmileo
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To: ponygirl
"I specifically remember learning in the movie “Dirty Dancing” that both Ayn Rand and The Fountainhead contained VERY dangerous material."

I don't remember that from the movie. Then again I never thought that movie was worth seeing more than once, unlike 'Atlas Shrugged Part I'.

78 posted on 04/21/2011 10:14:25 AM PDT by wmileo
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To: Minn

“implicit assertion”

There’s the problem. There was no such implicit assertion. I said something about ME. Why do some people have to always think it’s about THEM.


79 posted on 04/21/2011 2:13:31 PM PDT by Christian Engineer Mass (25ish Cambridge MA grad student. Many conservative Christians my age out there? __ Click my name)
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To: wmileo

I’m with you - everything you said about the movies is correct.


80 posted on 04/21/2011 3:16:23 PM PDT by GOPJ (Understanding the Koran: http://www.citizenwarrior.com/2009/05/terrifying-brilliance-of-islam.html)
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