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Box-office power of Ayn Rand’s ‘Atlas Shrugged’ baffles insiders
Chicago Sun Times ^ | 4/20/11 | PAUL BOND

Posted on 04/20/2011 6:28:45 PM PDT by BCrago66

The power of Ayn Rand devotees has impressed some Hollywood distribution executives, who took note of the hefty $5,640 per-theater average scored by “Atlas Shrugged: Part 1” during its opening weekend.

“Shocking,” one executive said about the healthy business the low-budget film has been doing, considering its “awful” marketing plan.

(Excerpt) Read more at suntimes.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events
KEYWORDS: atlasshrugged; boxoffice; hollywood; moviereview
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To: Deagle

I have huge ambitions, huge desires, and huge imagination thanks.

“most movies inspire or entertain us”

I submit that “most” movies actually sap your ambitions, desires, and imagination.


81 posted on 04/22/2011 8:39:11 AM PDT by Christian Engineer Mass (25ish Cambridge MA grad student. Many conservative Christians my age out there? __ Click my name)
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To: BCrago66
... its “awful” marketing plan.

There's a marketing plan? Who knew?

82 posted on 04/22/2011 8:41:32 AM PDT by Cyber Liberty (Oh, well, any excuse to buy a new gun is good enough for me.)
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To: BCrago66
I've seen this film and I really liked it. It's not perfect but I felt it was a very good start. I think this "viral" type/word of mouth marketing that is getting folks into the theaters to see this film is great. I am constantly amazed by the millions of dollars hollywood spends to promote trashy, stupid films in an effort to justify the bloated paychecks that the "stars" of those films get.

I believe that if a production company would start making films with a positive, pro-conservative, pro-American message that company and those kinds of films would do very well indeed.

I would like to see a film about American troops in the middle east (any theater would do) where the troopers are portrayed as the heroes they are rather than borderline nut jobs who snap and go off the deep end. I would go see a movie like that. Instead, I find myself watching movies made in the 30's and 40's (which I enjoy)rather than spend my money on the crap that is passed off as entertainment these days.
83 posted on 04/22/2011 8:49:48 AM PDT by The Louiswu (Government is made up of people, individuals who are largely ungoverned)
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To: Christian Engineer Mass

“I submit that “most” movies actually sap your ambitions, desires, and imagination.”

I completely agree with your comment. Movies are so contrived and predictable. They leave virtually nothing to the imagination. Star Trek is one example. It plugged in impossible new technology and laws of physics wherever called for in the plot.


84 posted on 04/23/2011 10:25:10 AM PDT by balls (0 lies like a Muslim (Google "taqiyya"))
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To: Christian Engineer Mass

... but Atlas Shrugged was is ordinary movie. It’s a wake-up call for what is happening to our country.

I’ve seen many reviews that focus on the acting, casting, or the cost-cutting short-cuts taken, but I didn’t notice any of that when I saw it, I was too wrapped-up in the unfolding story, which I thought was portrayed wonderfully


85 posted on 04/23/2011 10:36:03 AM PDT by balls (0 lies like a Muslim (Google "taqiyya"))
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To: balls

should be: “but Atlas Shrugged is no ordinary movie”


86 posted on 04/23/2011 10:37:49 AM PDT by balls (0 lies like a Muslim (Google "taqiyya"))
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