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End of an Era: Death of the U.S. Pickup Truck
The Street ^ | 06/10/11 | Frank Byrt

Posted on 06/12/2011 8:22:40 AM PDT by nhwingut

After a great ride, the days of big pickup trucks driving sales and profits for U.S. car companies is over for good, a victim of rising fuel costs, a troubled economy and changing consumer tastes.

About half of the pickup market -- the buyer who didn't need a pickup for his work -- evaporated over the past decade. That same buyer isn't likely to return as he has in the past, industry experts say.

The big pickup, an American icon, has been down-and-out many times before but has always managed to stage a comeback whenever times were good. That cheered automakers since their outsized profit margins padded earnings.

(Excerpt) Read more at finance.yahoo.com ...


TOPICS: Business/Economy; News/Current Events
KEYWORDS: economy; gas; monetization; obama; pickuptruck; qe; recovery; stimulus
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More liberal media dreaming... Truck sales will boom in 2013 when Obozo is gone!
1 posted on 06/12/2011 8:22:42 AM PDT by nhwingut
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To: nhwingut

It’s virtually impossible to find cars out here in West Texas. Everybody still has massive pickup trucks...some are work trucks, but not all of them.

Blew me away when I moved here...not many had trucks in Kansas anymore.


2 posted on 06/12/2011 8:23:51 AM PDT by rwfromkansas ("Carve your name on hearts, not marble." - C.H. Spurgeon)
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To: nhwingut

Well, not a pickup driver, but how the heck do you cart around . . . “stuff”? It won’t fit in a minivan-—either too long, too tall, too bulky. I mean, WTF?


3 posted on 06/12/2011 8:24:33 AM PDT by LS ("Castles made of sand, fall in the sea . . . eventually." (Hendrix))
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To: nhwingut

Isn’t this article plagarized from 1981?


4 posted on 06/12/2011 8:26:23 AM PDT by Larry Lucido (Sorry, we're all out of free Lazamatazes! Come back next year!)
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To: nhwingut
I am in flyover country. A pickup truck is a necessity. Liberals have no idea what we use the trucks for because they are too busy sipping Starbucks in a concrete jungle and only break sweat in a gym, not on a farm or ranch. We pull livestock trailers, wood haulers, tractors, and miscellaneous other work machines. The truck bed is used for tools, animal working tools, and other uses too numerous to count. Friggin’ city liberals need to get their buddies organs out of their poofters.
5 posted on 06/12/2011 8:26:41 AM PDT by vetvetdoug
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To: nhwingut
Our next POTUS needs this for his Presidential Limo...


6 posted on 06/12/2011 8:27:40 AM PDT by Joe 6-pack (Que me amat, amet et canem meum)
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To: nhwingut

Didn’t they recently change the emissions standards for pickups?


7 posted on 06/12/2011 8:28:01 AM PDT by SeeSharp
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To: nhwingut

Liberals fear the truck for its iconic message of strength, freedom and individuality.


8 posted on 06/12/2011 8:28:29 AM PDT by Eye of Unk (2012, NO MORE LIES!)
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To: LS

The government should appoint a Pick-Up Truck Czar to determine who has a legitimate business need to be driving a truck and who is merely joy riding. There must be no joy in America.


9 posted on 06/12/2011 8:29:14 AM PDT by Mr. Lucky
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To: nhwingut

The era of the pickup truck is not over. If the U.S. government doesn’t like pickup trucks that’s their problem.


10 posted on 06/12/2011 8:30:04 AM PDT by x_plus_one (fiqh al aqalliyyat: flood the zone and win big.)
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To: nhwingut

Did anyone consider that pickup truck sales are down because the economy is bad and Obozo’s policies are idiotic and buying a new one right now is not prudent? I am driving a 2000 Silverado with over 160K miles on it and won’t buy another one until I can see a change in the national politics.


11 posted on 06/12/2011 8:30:12 AM PDT by vetvetdoug
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To: nhwingut
I live in NJ and almost always had a pick up truck for safety reasons. This place is a death trap. A few years ago, I decided to be practical-gas mileage, tiny parking spots, etc...so I got a fuel efficient sedan. A month later a woman was texting in her F-150 and traffic stopped on the interstate. She did not, and slammed into me at full speed.

I am lucky to be alive, but had to have my neck fused and am scheduled to have my lower back fused. I have not been, nor will I ever, be the same. I am missing out on the best years because my boy is 9 and I can barely play with him.

I would buy a tank if I could.

Kinda like guns. If no one had guns, neither would I. If everyone just had sedans, so would I (The smart cars are farcical).

12 posted on 06/12/2011 8:30:42 AM PDT by MattinNJ (Palin/West vs. Obama/Biden.)
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To: nhwingut
Oh for Goodness sakes.

On my property, there are 6 pickups and they are used every week, not driven, used.

People need work vehicles, when I take the wife to dinner, its in a cadillac, when I need something done, it's in the pickup!

13 posted on 06/12/2011 8:31:36 AM PDT by Kakaze (Exterminate Islamofacism and apologize for nothing....except not doing it sooner!)
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To: nhwingut

Well, that’s interesting. Here on the farm I currently use a 1/4 ton truck for just about everything. And quite seriously, I see the need to move up to a full one ton truck for towing the various trailers I use in my farming business.

So for my self and I am assuming the other citizens of this country doing farming a pickup truck is not a luxury but a necessity.

On a different note what will the terrorists and guerrilla fighters over in the middle east use if manufacturers like Toyota no longer fabricate their favorite vehicles.


14 posted on 06/12/2011 8:31:54 AM PDT by The Working Man
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To: nhwingut

I’m feel sure this ‘death’ has been declared before, probably more than once, starting with the Arab oil embargo in the early ‘70s.


15 posted on 06/12/2011 8:32:14 AM PDT by Will88
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To: nhwingut
The clowns can't get on the same page. Excerpted from a similar article from Forbes The Best-Selling Cars This Spring

"...pickup trucks like Ford's F Series and Chevrolet Silverado, No. 1 and No. 3 on our list, respectively, are still among the best-sellers, but most of the vehicles flying out of dealer showrooms this spring are fuel-efficient passenger cars like the Toyota

In addition F150 sale are up some 19%.

If I have to have just one vehicle it isn't going to be a Prius. It has to be a full size pick-up or a real SUV like my '98 Durango.

16 posted on 06/12/2011 8:32:44 AM PDT by prisoner6 (Right Wing Nuts bolt The Constitution together as the loose screws of the Left fall out!)
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To: nhwingut

If they would go back to the useful pickups, instead of the “show off” pickups, people would buy them.

I’m six feet tall, and I can’t reach over the side of a pickup. To get a tractor or rototiller in and out of a modern pickup, you need ten feet of ramp.

They changed the design so that they all look jacked up, but they aren’t.

First company that comes out with a good old fashoned pickup with a low eight foot bed wins my money.


17 posted on 06/12/2011 8:33:11 AM PDT by Born to Conserve
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To: nhwingut

ok....now find me an energy friendly alternative that can go off road through the mud, carrying about 750 pounds of tools on a daily basis, and throw in 100 gallons of diesel in a transfer tank.

Then hitch a 20 foot trailer on the back of of that, and throw 5 tons of machinery or materials on top and head out one direction or another in a 50 mile radius of home, and you have an average day in the life of my F-250 pick-up.


18 posted on 06/12/2011 8:33:25 AM PDT by digger48
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To: nhwingut

Agreed. I don’t always “need” my truck but when I do, my F150 saves me money on wasted trips making it far more economical than any Prius.


19 posted on 06/12/2011 8:33:29 AM PDT by cripplecreek (Remember the River Raisin! (look it up))
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To: nhwingut
I'll give up my pickup when they pry it from my cold, dead hands LOL


20 posted on 06/12/2011 8:33:54 AM PDT by rockrr (Everything is different now...)
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