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After Ford, GM marketing chief now dissing Chrysler, Toyota and Nissan trucks
Fox News ^ | February 06, 2012

Posted on 02/06/2012 1:31:54 PM PST by Ron C.

After dissing Ford in the Super Bowl advertisement for its Chevrolet pickup trucks, General Motors' head of marketing has now taken a dig at Chrysler and everyone else who makes full-size trucks in the United States.

During a web chat on Monday hosted by Jalopnik.com, GM Vice President and Global Chief Marketing Officer Joel Ewanik responded to a question about why it singled out Ford in the ad, which featured a group of Chevrolet drivers that survived the predicted 2012 Mayan Apocalypse while their Ford-driving friend “Dave” didn’t make it.

Ewanik wrote “The two big players are Ford and Chevy. This is like a presidential debate. We want to have it with the other strong candidate -- and we want to engage them and want them to engage us. That's why.”

(Excerpt) Read more at foxnews.com ...


TOPICS: Business/Economy; Extended News; News/Current Events
KEYWORDS: advertising; automakers; news
I used to be a GM product-buying guy, but found out that Ford vehicles lasted twice as long, with half the problems.

None of the Chevys were trouble free. My current Crown Vic has 155,000 on it, and not a single problem so far.

(The car is called the 'million mile car' by the cabbies, who typically drove them between 400 to 500,000 between rebuilds.)

What do you think about the government using your tax dollars to bail out GM, then handing the company to the unions to operate? And what has been your experience with GM products post-bail out?

1 posted on 02/06/2012 1:32:01 PM PST by Ron C.
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To: Ron C.

We own Fords, GM, and Toyo’s. Love the Ford and Toyo. Will never buy another Government Motors again.


2 posted on 02/06/2012 1:36:41 PM PST by This Just In
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To: Ron C.

I plan on making my next car a Ford. And I will not ever, under any circumstances, buy a Government Motors (or Chrysler) car.


3 posted on 02/06/2012 1:38:02 PM PST by Bruce Campbells Chin
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To: Ron C.

Does Joel Ewanik have a union background? He sounds like he comes from their ranks.


4 posted on 02/06/2012 1:41:07 PM PST by elpadre (AfganistaMr Obama said the goal was to "disrupt, dismantle and defeat al-Qaeda" and its allies.)
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To: This Just In

Seems to be it was Ford that Survived the Obama-depression unscathed.

It was GM and Chrysler that had to go stand in front of the Government cash kitchen to feed off of to make it thru. Regardless of what they say, they haven’t paid back huge amounts they were given from Daddy Government.

I hope Ford hits back hard after that SB commercial.


5 posted on 02/06/2012 1:41:53 PM PST by VRWCarea51
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To: This Just In

Seems to be it was Ford that Survived the Obama-depression unscathed.

It was GM and Chrysler that had to go stand in front of the Government cash kitchen to feed off of to make it thru. Regardless of what they say, they haven’t paid back huge amounts they were given from Daddy Government.

I hope Ford hits back hard after that SB commercial.


6 posted on 02/06/2012 1:42:24 PM PST by VRWCarea51
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To: Ron C.
GM sounds like its befactor(obama)...if you can win the race on merit and accomplishment, then tear down your opponents.

GM is number one on my $h!+List...I'll never buy another one, ever.

GM - obama - hits their biggest threats the hardest.
7 posted on 02/06/2012 1:45:12 PM PST by FrankR (You are only enslaved to the extent of the entitlements you receive.)
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To: Ron C.
which featured a group of Chevrolet drivers that survived the predicted 2012 Mayan Apocalypse while their Ford-driving friend “Dave” didn’t make it.

GM - will survive a world wide catastrophe just like the other rats and cockroaches.

8 posted on 02/06/2012 1:51:56 PM PST by KarlInOhio (Herman Cain: possibly the escapee most dangerous to the Democrats since Frederick Douglass.)
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To: Ron C.

I remember telling my father that when the Japanese car companies started making full size trucks, that would spell the end for the Detroit car makers. Toyota comes out with the Tundra, Nissan comes out with the Titan and the Detroit boys are declaring bankruptcy. I like the fact that Ford didn’t have to take my tax money to keep going, but they still have UAW building them. The UAW is part of THE GREAT DEMOCRAT MONEY MAKING MACHINE!


9 posted on 02/06/2012 1:53:03 PM PST by blueunicorn6 ("A crack shot and a good dancer")
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To: Ron C.
"GM Vice President and Global Chief Marketing Officer Joel Ewanik"

[snort], well listen up Joel: you and Gov't Motors have the sorriest excuse for a
poster boy anyone could ask for and we won't soon forget it OR your lousy cars:

10 posted on 02/06/2012 1:53:44 PM PST by mkjessup (Let's do to Mitt what his Irish Setter did to him while tied to the roof rack of his station wagon!)
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To: Ron C.

My brother is a lineman for a large southern electric utility.

His company made the mistake of purchasing GM trucks, and my brother has to put up with GM “quality”.

Of course, my brother recently purchased an F 150.


11 posted on 02/06/2012 1:53:44 PM PST by Da Coyote
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To: VRWCarea51; This Just In; Bruce Campbells Chin; elpadre
"I hope Ford hits back hard after that SB commercial."

So do I. Ford has a great record of providing solid vehicles that last a long time with little trouble. GM simply does not.

I'm pleased to see that FReepers have decided to diss the 'bought-and-paid-for' 'Government Motors!'

12 posted on 02/06/2012 1:54:24 PM PST by Ron C.
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To: mkjessup

LOL - I love it. (when I saw the name ‘DOLT’ on the car I burst out laughing.)


13 posted on 02/06/2012 1:57:54 PM PST by Ron C.
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To: blueunicorn6
"...they still have UAW building them."

Yeah, they do. I wish Ford would move all its factories to RTW states, then their employees could 'opt out' - leaving the UAW with NOTHING!

Hope FORD 'gets a clue.'

14 posted on 02/06/2012 2:02:49 PM PST by Ron C.
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To: VRWCarea51

“Seems to be it was Ford that Survived the Obama-depression unscathed.”

It was not that Ford “came out” better from the recession that began after the 2008 financial crisis, it entered the recession in a better position than GM or Chrysler - in a position, fiancially, that helped it when the recession came; whereas GM and Chrysler’s profits and balance sheet were worse than Ford before and heading into 2008.

Too much praise in all this is NOT due Ford. Had they failed as much as GM and Chrysler to improve their profits and their balance sheet, heading into 2008, I don’t believe their executives would have been any less than GM or Chrysler to seek some kind of help from the government. They may have some executives that have served them better but I do not think they are any less crony-capitalist than any other major U.S. corporation, when desire or necessity makes rhem so inclined.


15 posted on 02/06/2012 2:05:07 PM PST by Wuli
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To: Ron C.
My current Crown Vic has 155,000 on it, and not a single problem so far.

There's a reason virtually every police department in the country bought them. They were tanks -- brought down by the FMG (Federal Mileage Gestapo.) I've got my eye out for one. There are plenty of them owned by elderly drivers and well-cared for.

Very nice-looking to my increasingly older eyes, too.

16 posted on 02/06/2012 2:16:07 PM PST by BfloGuy (The final outcome of the credit expansion is general impoverishment.)
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To: Ron C.
LOL - I love it. (when I saw the name ‘DOLT’ on the car I burst out laughing.)

LOL, feel free to use it as you wish, every graphic I post is for the use of my fellow FReepers if they can make use of them. :)
17 posted on 02/06/2012 2:18:40 PM PST by mkjessup (Let's do to Mitt what his Irish Setter did to him while tied to the roof rack of his station wagon!)
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To: Wuli

But the reason it went into the recession in better shape was because management made the tough decisions a few years before, and so got ahead of the competitive curve. Frankly, I think it is more praiseworthy that they avoided the problems of the other automakers with smart management rather than simply surviving better after the fact.


18 posted on 02/06/2012 2:27:25 PM PST by Bruce Campbells Chin
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To: Da Coyote

This is an example of Toyota quality. I’d like to see a GM or Dodge stand up to what Jeremy and James do.

http://www.youtube.com/watch?v=xnWKz7Cthkk

http://www.youtube.com/watch?v=0Uc4Ksz3nHM

http://www.youtube.com/watch?v=YfZDtC9kjVk


19 posted on 02/06/2012 2:33:31 PM PST by wally_bert (It's sheer elegance in its simplicity! - The Middleman)
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To: VRWCarea51

How much does GM still owe the U.S. Government (us)? I know they paid back part of the money...


20 posted on 02/06/2012 2:42:38 PM PST by GoldwaterChick
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To: Ron C.

Ford blah, blah, blah, blah. GMC Obama motors blah, blah, blah.

LOL.... I’ll stay with my 2010 Toyota Tundra 4x4 CewMax TRD 400 hp monster, made in Texas, by non-union hands.


21 posted on 02/06/2012 3:03:16 PM PST by Gator113 (~Just livin' life, my way~..... GO NEWT GO--itÂ’s about the survival of our country!!)
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To: Gator113

After the disaster of her Blazer (front sealed bearings died every 15K miles or so), which I more or less made her buy, that was the end of GM for us.

She’s running an Explorer AWD, and I somehow manage to get by with an F-350 FWD. Note that we need the drives, as NH gets a bit of snow and ice, and dirt roads aren’t the first ones plowed.

While I do find GM better in ergonomics, we buy our vehicles to move, not for simple comfort. The 350 took me to California and back with no problems, which is all that I asked.

Given that we’d prefer to buy American, we’ll most probably stick with Ford.


22 posted on 02/06/2012 3:34:39 PM PST by benewton
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To: Ron C.

I’m in the Boycott GM Forever club too. Their commercials do not matter; GM and Chrysler are dead to me.


23 posted on 02/06/2012 3:40:32 PM PST by Pollster1 (Natural born citizen of the USA, with the birth certificate to prove it)
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24 posted on 02/06/2012 3:44:41 PM PST by TheOldLady (FReepmail me to get ON or OFF the ZOT LIGHTNING ping list)
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To: Ron C.

When the apocalypse scenario hits and if I’m one of the lucky survivors, I will go to any car dealer and pick any truck except a Government Motors piece of decroded crap. I have a new Toyota coming this month, but I like Fords too.


25 posted on 02/06/2012 5:00:05 PM PST by Harley (Will Rogers never met Harry Reid.)
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To: Ron C.

When I go 4 wheeling, I see Fords, Dodges, Toyotas, Nissans, Mazdas, IH Scouts, Suzukis, Isuzus, even Ladas. When we see a GM product, 8 times out of 10 it’s on the side of the road/trail broken down, or the body has separated from the frame.

Buy a Chev, you’ve bought the best: You’ll drive a mile, then walk the rest.


26 posted on 02/06/2012 5:39:21 PM PST by Don W (You can forget what you do for a living when your knees are in the breeze.)
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To: Harley

Bravo - Toyota’s have a long history of holding together despite punishment. But, costing a bit less than Ford’s, they won’t quite hold up like a Ford does, so my brother who has owned both tells me.


27 posted on 02/06/2012 6:16:50 PM PST by Ron C.
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To: Don W
LOL

I've never heard that one before - about walking the rest.

Still laughing at that one...

28 posted on 02/06/2012 6:19:06 PM PST by Ron C.
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To: GoldwaterChick

http://www.freerepublic.com/focus/f-news/2843370/posts

What Chrysler and GM desperately needed in their extremity was to go through Chapter 11 reorganization to pare down wages and benefits, shed uneconomical dealerships, and ditch unnecessary brands. When the government got its hooks in them, it politicized this process and threw some $80 billion at the companies. Since we’ll never get an estimated $23 billion back, we all must be “pulling together” behind Detroit still.


29 posted on 02/07/2012 5:32:26 AM PST by VRWCarea51
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To: Bruce Campbells Chin

You and I are in agreement - their decisions for some years before 2008, and into 2008 made them stronger, when it came to dealing with the downturn in 2008 - and yes, they had BETTER management, and I praise them for that.

All that said, as American corporate managment goes, had not enough of those good decisions been made, or had those decisions not worked out as well as they hoped, and THEN IF they too had entered 2008/9 in not so good shape, like GM, I do not believe the kind of people they have in management to be SO DIFFERENT that they too, under those different circumstances would not have asked for and taken gubernut assistance.


30 posted on 02/07/2012 5:52:45 AM PST by Wuli
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