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After Ford, GM marketing chief now dissing Chrysler, Toyota and Nissan trucks
Fox News ^ | February 06, 2012

Posted on 02/06/2012 1:31:54 PM PST by Ron C.

After dissing Ford in the Super Bowl advertisement for its Chevrolet pickup trucks, General Motors' head of marketing has now taken a dig at Chrysler and everyone else who makes full-size trucks in the United States.

During a web chat on Monday hosted by Jalopnik.com, GM Vice President and Global Chief Marketing Officer Joel Ewanik responded to a question about why it singled out Ford in the ad, which featured a group of Chevrolet drivers that survived the predicted 2012 Mayan Apocalypse while their Ford-driving friend “Dave” didn’t make it.

Ewanik wrote “The two big players are Ford and Chevy. This is like a presidential debate. We want to have it with the other strong candidate -- and we want to engage them and want them to engage us. That's why.”

(Excerpt) Read more at foxnews.com ...


TOPICS: Business/Economy; Extended News; News/Current Events
KEYWORDS: advertising; automakers; news
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To: Ron C.

Ford blah, blah, blah, blah. GMC Obama motors blah, blah, blah.

LOL.... I’ll stay with my 2010 Toyota Tundra 4x4 CewMax TRD 400 hp monster, made in Texas, by non-union hands.


21 posted on 02/06/2012 3:03:16 PM PST by Gator113 (~Just livin' life, my way~..... GO NEWT GO--itÂ’s about the survival of our country!!)
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To: Gator113

After the disaster of her Blazer (front sealed bearings died every 15K miles or so), which I more or less made her buy, that was the end of GM for us.

She’s running an Explorer AWD, and I somehow manage to get by with an F-350 FWD. Note that we need the drives, as NH gets a bit of snow and ice, and dirt roads aren’t the first ones plowed.

While I do find GM better in ergonomics, we buy our vehicles to move, not for simple comfort. The 350 took me to California and back with no problems, which is all that I asked.

Given that we’d prefer to buy American, we’ll most probably stick with Ford.


22 posted on 02/06/2012 3:34:39 PM PST by benewton
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To: Ron C.

I’m in the Boycott GM Forever club too. Their commercials do not matter; GM and Chrysler are dead to me.


23 posted on 02/06/2012 3:40:32 PM PST by Pollster1 (Natural born citizen of the USA, with the birth certificate to prove it)
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24 posted on 02/06/2012 3:44:41 PM PST by TheOldLady (FReepmail me to get ON or OFF the ZOT LIGHTNING ping list)
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To: Ron C.

When the apocalypse scenario hits and if I’m one of the lucky survivors, I will go to any car dealer and pick any truck except a Government Motors piece of decroded crap. I have a new Toyota coming this month, but I like Fords too.


25 posted on 02/06/2012 5:00:05 PM PST by Harley (Will Rogers never met Harry Reid.)
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To: Ron C.

When I go 4 wheeling, I see Fords, Dodges, Toyotas, Nissans, Mazdas, IH Scouts, Suzukis, Isuzus, even Ladas. When we see a GM product, 8 times out of 10 it’s on the side of the road/trail broken down, or the body has separated from the frame.

Buy a Chev, you’ve bought the best: You’ll drive a mile, then walk the rest.


26 posted on 02/06/2012 5:39:21 PM PST by Don W (You can forget what you do for a living when your knees are in the breeze.)
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To: Harley

Bravo - Toyota’s have a long history of holding together despite punishment. But, costing a bit less than Ford’s, they won’t quite hold up like a Ford does, so my brother who has owned both tells me.


27 posted on 02/06/2012 6:16:50 PM PST by Ron C.
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To: Don W
LOL

I've never heard that one before - about walking the rest.

Still laughing at that one...

28 posted on 02/06/2012 6:19:06 PM PST by Ron C.
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To: GoldwaterChick

http://www.freerepublic.com/focus/f-news/2843370/posts

What Chrysler and GM desperately needed in their extremity was to go through Chapter 11 reorganization to pare down wages and benefits, shed uneconomical dealerships, and ditch unnecessary brands. When the government got its hooks in them, it politicized this process and threw some $80 billion at the companies. Since we’ll never get an estimated $23 billion back, we all must be “pulling together” behind Detroit still.


29 posted on 02/07/2012 5:32:26 AM PST by VRWCarea51
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To: Bruce Campbells Chin

You and I are in agreement - their decisions for some years before 2008, and into 2008 made them stronger, when it came to dealing with the downturn in 2008 - and yes, they had BETTER management, and I praise them for that.

All that said, as American corporate managment goes, had not enough of those good decisions been made, or had those decisions not worked out as well as they hoped, and THEN IF they too had entered 2008/9 in not so good shape, like GM, I do not believe the kind of people they have in management to be SO DIFFERENT that they too, under those different circumstances would not have asked for and taken gubernut assistance.


30 posted on 02/07/2012 5:52:45 AM PST by Wuli
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