Posted on 03/13/2012 10:18:37 AM PDT by kristinn
SHERMAN OAKS, Calif., March 13 (UPI) -- The syndicator of Rush Limbaugh's U.S. radio talk show said it was canceling all national commercials airing during the show for two weeks, a Web site reported.
Premiere Networks, the largest U.S. radio syndication company based on programming popularity, said in a memo to affiliate-station managers it suspended the national commercials airing on "The Rush Limbaugh Show" from Monday through March 19, Radio-Info.com reported.
While some radio stations pay huge fees to air Limbaugh's program, many air it for free or at low cost, provided they let Premiere run several minutes of national advertising every hour. The stations also run their own local commercials.
Premiere offered no reason for the suspension of national advertising for two weeks.
"I suspect they want to make sure that nothing happens, that there's no friction on the air involving an advertiser," Radio-Info.com Editor Tom Taylor told MSNBC.
Premiere -- which also syndicates "The Glenn Beck Program," "The Sean Hannity Show" and "Coast to Coast AM" among other programs -- said in a response to the Radio-Info.com story, "This memo was sent to traffic managers of news/talk affiliates as part of Premiere's overall strategy to update our processes and services to better meet our clients' needs."
Traffic managers schedule advertisements radio and TV stations.
(Excerpt) Read more at wtam.com ...
I miss some of the national commercials. The local station here keeps running the same annoying local ads over and over again. I’m ready to shoot my radio.
Limbaugh was playing golf yesterday, he announced it Friday.
What national ads are being suspended, I have not noticed any reduction today.
Gives the station a bonus, since they will feel the gap with more local ads. Smart move.
Rush played in a charity golf tournament yesterday.
Make that fill. Ha, ha,
I was wondering why Hoover.com was advertising on Rush today.
That’s what she said. Truth is, these companies are hiding the fact that they need a new brand name themselves and cannot live up to Rush.
I am sure you know by now that Rush was in a golf tournament yesterday with Rudy Giulliani and others.
Is there really a problem here? Anybody losing money?
Ah! Thanks for the explanation! Makes perfect sense.
guess we all need to contact HOOVER and let them know we are interested in new products? LOL
My guess is that the sponsors losing money are the ones who pulled their ads from Rush’s show. Some want back on. Others are waiting to become sponsors, so this might be a matter of shuffling the possibilities around.
“Gives the station a bonus, since they will feel the gap with more local ads. Smart move.”
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You “nailed it”. It was definitely a good and prudent business move.
There was a great Nero Wolfe detective story where the motive for the murder had to do with the sponsor of a popular talk radio show, “And Be a Villain” (first of the Zeck trilogy. Worth a read. Fun.)
i think this is payback- the advertsers are probably begging to come back
carbonite lost a bundle
Rush is refusig to allow some of them to come back - like the one in LA who bad-mouthed him
SARAH/RUSH 2012 !!!!!!
It's nice to see that SOMEBODY "gets it"! Yes, this is a smart move.
I’ve noticed today that there are gaps where commercials usually are. I’m listening to WABC-NY over the internet and usually I hear all the ads. There has been one annoying one for a Marxist union protest against politicians wanting to sub 401ks for pension plans.
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