Posted on 03/13/2012 10:18:37 AM PDT by kristinn
SHERMAN OAKS, Calif., March 13 (UPI) -- The syndicator of Rush Limbaugh's U.S. radio talk show said it was canceling all national commercials airing during the show for two weeks, a Web site reported.
Premiere Networks, the largest U.S. radio syndication company based on programming popularity, said in a memo to affiliate-station managers it suspended the national commercials airing on "The Rush Limbaugh Show" from Monday through March 19, Radio-Info.com reported.
While some radio stations pay huge fees to air Limbaugh's program, many air it for free or at low cost, provided they let Premiere run several minutes of national advertising every hour. The stations also run their own local commercials.
Premiere offered no reason for the suspension of national advertising for two weeks.
"I suspect they want to make sure that nothing happens, that there's no friction on the air involving an advertiser," Radio-Info.com Editor Tom Taylor told MSNBC.
Premiere -- which also syndicates "The Glenn Beck Program," "The Sean Hannity Show" and "Coast to Coast AM" among other programs -- said in a response to the Radio-Info.com story, "This memo was sent to traffic managers of news/talk affiliates as part of Premiere's overall strategy to update our processes and services to better meet our clients' needs."
Traffic managers schedule advertisements radio and TV stations.
(Excerpt) Read more at wtam.com ...
it will also leave the Lefties scrambling and scratching their heads on exactly who to boycott.
March 19th? Friday is the 16th. Today is the 13th. So it’s effectively a three day kerfuffle.
My guess:
They are lining up new advertisers (and some who have come back). None of these advertisers want to get picked off one by one, as they are rolled out. Instead, in two weeks, after all the spots are sold, they will roll out with the new ads.
It gives the controversy a few weeks to die down; instead of stringing it along for weeks, as new advertisers try out the show.
I bet in two weeks the leftists will be writing down who is advertising and start again.
Of course now there is no “big” target for the left to hit.
I heard an ad for carbonite on my local Rush Radio station yesterday - during the Rush Limbaugh show. I wondered if carbonite had changed their minds.
“I bet in two weeks the leftists will be writing down who is advertising and start again”
True, but after giving everybody a chance to breathe, these advertisers might come to a realization:
Theses ‘seminar’ e-mails from users of leftist web-sites are NOT potential customers....they didn’t exactly flock to Carbonite, in support of their decision (leaving Carbonite feeling a little like Arlen Specter right about now). Hopefully, if the left tries again, they will have gone ‘a boycott too far’.
I knew that. What did that have to do with my comments about local commercials?
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