[Agamemnon]

Romney needs to hire the people that did this great ad for Scott Brown:

One of the best particularly in this region of the country.

I also think this is part of Romney's strategy. Don't go tit for tat with Obama in a negative way just yet. Obama's persona pulls him down further the more negative he gets.

The more negative Obama gets the more desperate he appears.

I think Romney is keeping his powder dry and he'll unleash post convention with a string of primarily optimistic, Reaganesque ads under his name, while the SuperPACs rip deeply into Obama in ways Romney isn't - "Swift-boat" style.

FReegards!

[TheShaz]

I think Romney is keeping his powder dry and he'll unleash post convention with a string of primarily optimistic, Reaganesque ads under his name, while the SuperPACs rip deeply into Obama in ways Romney isn't

I agree, in fact I think the Romney campaign is going to start DURING the Olympics pointing out what he did for the Winter Games a few years ago. Positive adds on his experience and the results of that experience.

I would like Agamemnon suggests.....like to see Romney keep on the mostly high road and let the Super PAC's go after Obama and shred him to pieces. That Scott Brown add is indeed perfect for the North East, kinda hard to complain when most of the Presidents speaking or quoted were Democrats.

I wonder if Romney can do a version of Reagan's "Morning in America" but flip it 180degrees to "Midnight in America" and then start rattling off the how messed up we are, Economically and otherwise and then finish with "We can fix this, let me help you"

[Flotsam_Jetsome]

That's a fine analysis.

"The more negative Obama gets the more desperate he appears."

I would add that it also forces him to spend lots more campaign cash as well, in an environment where his war chest ran a deficit for the month of June. . .

[D-fendr]

Don't go tit for tat with Obama in a negative way just yet. Obama's persona pulls him down further the more negative he gets.

Oddly enough, this is conventional wisdom campaign-wise. You don't have your candidate do the real attack-dog negative campaigning.

This is for surrogates (think Sununu for Romney) often the VP. IMHO, what happened was Obama tried surrogates at first. Biden bombed. Corey Booker pulled his anti-Obama/Bain ad stunt and was sent to the woodshed. Clinton did something similar. Axelrod was sent out in a major effort and blew it too.

I believe it was then that Obama stepped more into this role of attack dog.

And I think you are right on Romney not making the same mistake.

Another disadvantage, besides not looking presidential, is that when Obama goes negative, his personality of a snarky, sarcastic, angry man is revealed.

The master, as usual, was Ronald "there you go again" Reagan.