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Chick-Fil-A Brand Approval Rating Plummets
Towelroad ^ | July 28 2012 | A. Towleroad

Posted on 07/30/2012 11:37:57 AM PDT by scottjewell

The controversy caused by Chick-fil-A COO Dan Cathy's interview, in which he said the company was "guilty as charged" for making large donations to anti-gay causes, has not been good for the restaurant's brand, GLAAD reports:

Chick-Fil-A and the Top National QSR Sector were measured with YouGov BrandIndex's Index score, the company's flagship brand health measurement.

The Index score is an average of key scores measuring quality, impression, value, reputation, satisfaction and willingness to recommend. All measurements were filtered for adults 18+ who have eaten fast food in the past month. The Top National QSR sector average includes such brands as Pizza Hut, Arby's, Papa John's, Domino's, Taco Bell, KFC, McDonald's, Burger King, and Long John Silver's.

Chick-fil-A's index score has dropped 26 points since Dan Cathy's interview:

YouGov BrandIndex measurement scores range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.

On July 16th, the day the Baptist Press published its Dan Cathy interview, Chick-Fil-A's Index score was 65, a very substantial 19 points above the Top National QSR Sector average score that day of 46.

Four days later, Chick-Fil-A had fallen to 47 score, three points below the Top National QSR Sector average score of 50. This past Wednesday, Chick-Fil-A had a 39 score compared to the Top National QSR Sector average score of 43.

(Excerpt) Read more at towleroad.com ...


TOPICS: Culture/Society; News/Current Events
KEYWORDS: chickfila; glaad; homosexualagenda; nambla
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To: Cletus.D.Yokel

I have been completing an occasional survey for them for several years now. Never have I seen a survey which specifically identifies the name CFA on those that ask, “Did you eat at.....”. Sent an email to them and it appears I am on a segregated list so I wouldn’t have received that particular one. Probably because I identified my religion as Southern Baptist and listed Conservative Tea Party as my political party. Based on that they have already decided what I think about certain issues and don’t bother to ask.


141 posted on 07/30/2012 1:50:35 PM PDT by Grams A (The Sun will rise in the East in the morning and God is still on his throne.)
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To: LibFreeUSA

I think its important to post what the opposing side is thinking, and up to. People on FR are not weaklings, and they are shrewd enough to recognize bias and propaganda when they see it.

I actually thought it was amusing that GLAAD jumped on this, because we all know sales and branding will spike back up in August.

The goal is to amuse, and to facilitate responses. Nothing bad intended - and the title may be a downer, but who here’s buying it? ; ) Cheers.


142 posted on 07/30/2012 1:53:14 PM PDT by scottjewell
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To: Osage Orange

Well, as a journalist and press person I am pretty neutral about the actual sites. I am more interested in the social conservative response to news posted there: Yours, mine, and everyone’s at FR. Thus far most people aren’t buying this piece, nor did I.


143 posted on 07/30/2012 1:55:25 PM PDT by scottjewell
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To: nascarnation

“It’s not publicly traded, unfortunately.”

If it were, they and all their officers would pretty much have to avoid taking positions that don’t match up with current liberal fashion, like most other public corporations.


144 posted on 07/30/2012 2:16:05 PM PDT by Hunton Peck (This too, shall pass, unless we're in Harry Reid's Senate and "this" is a budget.)
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To: scottjewell

I don’t believe any of this MSM garbage, but even if it were true, Dan Cathy still won........ because he was right.


145 posted on 07/30/2012 3:07:40 PM PDT by Gator113 (***YOU GAVE it to Obama. I would have voted for NEWT.~Just livin' life, my way~)
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To: scottjewell

I don’t believe any of this MSM garbage, but even if it were true, Dan Cathy still won........ because he was right.


146 posted on 07/30/2012 3:07:40 PM PDT by Gator113 (***YOU GAVE it to Obama. I would have voted for NEWT.~Just livin' life, my way~)
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To: US Navy Vet

Sorry if my descriptive term offended you. My use was IAW Dictionary.com’s use, both #8 and #12, which are defined as follows: “To exert (oneself) in a great effort” and “To exert oneself, hustle, or hurry,” respectively.

In deference to you and any others who may have not understood my meaning in this case, I shall make greater effort to avoid use of words which may have dual meanings which are vulgar.

Thanks for your prompt.


147 posted on 07/30/2012 3:16:45 PM PDT by jennings2004 ("Just give Granny a pill...." Obama's healthcare = Death panel)
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To: Gator113

True. And I wager in August Chick-Fil-A will have a huge spike in both sales and brand approval ratings. The good will out.


148 posted on 07/30/2012 3:26:04 PM PDT by scottjewell
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To: scottjewell

Maybe their “Brand Approval” is plummeting, but their “Brand Loyalty” is soaring. Just ate there for the third day in a row today (skipping Sunday, of course) and will likely eat there every day for the next week.

...until the left leaves them alone.


149 posted on 07/30/2012 3:34:51 PM PDT by BobL ( It's easy to be a saint when you have nothing on the line)
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To: scottjewell
Appears to me that the article was written near or in Fantasyland.
150 posted on 07/30/2012 3:39:40 PM PDT by vetvetdoug
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To: BobL

Good for you! That’s the fighting spirit needed right now.


151 posted on 07/30/2012 3:45:53 PM PDT by scottjewell
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To: vetvetdoug

Yep, let them have their moment of celebration now, because testing times are surely ahead for the gay agenda. I think Chick-Fil-A will come out on top.


152 posted on 07/30/2012 3:47:12 PM PDT by scottjewell
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To: cynwoody

Looks like to me it’s more about ad sales and satisfaction than it is about actual sales. CFA and Southwest aren’t even national brands, yet they’re in the top 5 and both advertise nationally. I freakin’ hate Subway, but they have some of the funniest ads on TV.


153 posted on 07/30/2012 4:15:54 PM PDT by BigSkyFreeper (You have entered an invalid birthday)
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To: scottjewell

“Good for you! That’s the fighting spirit needed right now.”

Yea, they’re a bit more pricey than McDonalds, but the food is great, and I’ll keep supporting them, DAILY, until they’re left alone.


154 posted on 07/30/2012 4:22:15 PM PDT by BobL ( It's easy to be a saint when you have nothing on the line)
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To: Mr. K

I think it is August 1st, right?


155 posted on 07/30/2012 4:51:45 PM PDT by pollywog ("O Thou who changest not, abide with me.".......)
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To: jimjohn
... all the more reason we need our own media outlets.

we need our own shopping mall, media outlets and ma and pa grocery stores.

156 posted on 07/30/2012 4:55:21 PM PDT by pollywog ("O Thou who changest not, abide with me.".......)
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To: BigSkyFreeper

I was struck by the lopsidedness of the airline numbers.


157 posted on 07/30/2012 5:27:00 PM PDT by cynwoody
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To: ROCKLOBSTER

lol. Good advice. We went there tonight and had a great meal. He was not there but we had a very nice woman working. I was so tempted to ask about how the contriversy was going, but I knew I would get an elbow from the wife so I abstained. Lol. It was steady tonight. What I like about Chick Fil A is the food first of course, but I also like how they are pleasant and so courteous. I mean I asked for a refill which she gave and I said “thank you” and she said, “my pleasure”....I NEVER HEARD a person in McD’s say anything even remotely close to that. Normally it is a big sigh with a grab of the cup and then hand it back while they go on to something else.


158 posted on 07/30/2012 6:35:48 PM PDT by napscoordinator
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To: rockinqsranch

I have never met anyone who admits to eating McDonalds but everytime I pass one it is mobbed.

Go figure.

If people like the food they will buy it and no one stays away from a restaurant for political reasons, at least not enough to make any difference at all.


159 posted on 07/31/2012 1:28:31 AM PDT by beenaround
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To: scottjewell

When will America have had enough of the bullying from the gay community? I’ve had enough, that’s for sure. It’s time to push back, and push back hard. Take the gloves off.


160 posted on 07/31/2012 2:01:34 AM PDT by Rocky (Obama is pure evil.)
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