[redpoll]

Take a look at the website of YouGov Brand Index. It's a British company doing surveys and so forth... mostly online. What is missing from their glowing reports is any indication of how the surveys are conducted, the kinds of questions asked, and so forth. In fact, it looks as if anyone - like you and I - can sign up for the service and conduct our own surveys. Nowhere on the website did I see a disclaimer about the reliability of the surveys themselves.

My gut feeling is that this is a merely a leftist website designed to manipulate public opinion.

In fact, everyone I have met and talked with about the Chick-Fil-A issue has come down on the side of the restaurant. As a teacher, I have a direct line to liberal, leftist, young, and sometimes clueless opinion, and the responses I'm hearing are all on the side of the restaurant, ranging from ho-hum who cares to folks actively seeking a Chick-Fil-A to eat there. No one suggests activism, protests, things like that.

Here's a photo from a former student posted on Facebook - a blue-blood liberal most of the time - showing what seems to be the real opinion of most people. I agree that the poster misrepresents the Chick-Fil-A position, too - but it also represents an overall disgust of the leftist position. (Hope the link works!)

[Sgt_Schultze]

ON the page describing the "QSR" ratings here, the following appears:

Methodology:
These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"

So this is not a measure of opinion of the brand, but the frequency of the talk from others. Hardly an indicator of popularity with the respondents.