Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

Newspaper Ad Revenues Collapse to 1950 Levels
Breitbart ^ | September 18, 2012 | John Nolte

Posted on 09/19/2012 7:11:36 AM PDT by all the best

There are three important things to keep in mind when looking at this gorgeous graph:

1. The graph is adjusted for inflation.

2. The red line accounts for online ad revenue.

3. The end began with the rise of the online blog.

Sometimes it doesn’t feel like we're winning, because the corrupt media still has the power to create its own reality – to create the illusion that they're everywhere and still quite capable of manipulating opinion, facts, and the truth.

But this graph proves that we're the ones who are winning and on two fronts. First off, the business model of being shameless left-wing shills when alternative and honest opinion is available online just isn't working. Secondly, as we've seen this election year, the corrupt media is more desperate to hold on to its narrative and political power than to fix its business problems. This means that in competition with the New Media, Old Media is forced to quadruple down on the appalling behavior that's driving customers away.

These cretins deserve to be put out of business and relegated to the ash heap of shame. This means we can't allow ourselves to be psyched out by what looks like impossible odds against implacable dominance. We have to keep fighting and pushing until the Washington Post, New York Times, L.A. Times, Boston Globe, and the rest cease to exist.

You know, for America.

These entities can't sustain themselves forever, and the harder we fight to force the truth out there, the more the media is forced to further disgrace and expose themselves to protect their lies. This is a win-win for us.

Something else to make you feel better: The media is putting everything they have into destroying Mitt Romney, and he could still win this thing.

(Excerpt) Read more at breitbart.com ...


TOPICS: Business/Economy; News/Current Events
KEYWORDS: media; newspapers
Navigation: use the links below to view more comments.
first previous 1-2021-4041-49 next last
To: Gaffer

Craigslist and eBay killed newspaper classified advertising.

Websites such as Realtor.com, Zillow, Trulia, and real estate agency websites dramatically reduced real estate advertising.

Dealer websites reduced auto advertising.

Retail websites reduced store advertising.

The absence of content meaningful to subscribers reduced circulation. The readers moved to the Internet or broadcast for news.

Arrogance and lack of vision prevented publishers from changing their content and business models in response to the environmental shifts. Like dinosaurs, they are dying.

Glen Beck gets it and is using new media to construct a new business model to create a conservative media company. Breitbart also got it and was on his way before his early death. If conservatives can capture and dominate the new media, the battle for the hearts and soul of the American people will become even more competitive. The question is how, other than home schooling, we do the same for education?


21 posted on 09/19/2012 8:11:50 AM PDT by Soul of the South
[ Post Reply | Private Reply | To 15 | View Replies]

To: GeronL

That also. The point is to take the credit away from newspapers because they are by-and-large Democrat shills. The very few conservative ones will just have to figure out how to work in the new electronic media age.


22 posted on 09/19/2012 8:13:17 AM PDT by Gaffer
[ Post Reply | Private Reply | To 20 | View Replies]

To: Gaffer

true

Although I don’t know of any actual conservative ones besides the Wash Times. There are some with conservative editorials but 90% of the paper is AP/NY Times/Wash Post/wire copy.


23 posted on 09/19/2012 8:15:20 AM PDT by GeronL (The Right to Life came before the Right to Pursue Happiness)
[ Post Reply | Private Reply | To 22 | View Replies]

To: Rudder

the fact that it is online top line too is stunning

it’s obviously mostly due to content

and US population in 1950 was 152 million.

today it’s 315,000,000


24 posted on 09/19/2012 8:15:51 AM PDT by wardaddy (this is a perfect window for Netanyahu to bomb Iran..I hereby give my go ahead..thanks Muzzie idiots)
[ Post Reply | Private Reply | To 8 | View Replies]

To: DoughtyOne

“I don’t use MSM any longer.”

They make my stomach hurt and my head explode so I avoid things that are harmful to my health.


25 posted on 09/19/2012 8:16:08 AM PDT by kcvl
[ Post Reply | Private Reply | To 19 | View Replies]

To: Soul of the South
Craigslist and eBay killed newspaper classified advertising.

I agree they have cut into the discretional user margin, but they have not in the Sunday paper market - those that are generally older and used to scanning all the circulars on Sunday.

For the electronic consumer, the order of the day should be to use electronic facsimiles instead of paper, or just use store coupons....anything but newspaper delivered coupons. These Democrat print-media dinosaurs need to be driven out of business.

26 posted on 09/19/2012 8:17:54 AM PDT by Gaffer
[ Post Reply | Private Reply | To 21 | View Replies]

To: GeronL

I used to subscribe to the W Times weekly.....might do so again....I certainly read them online. ONLY that one, though.....I also cannot think of any traditional print media publisher I trust besides them. For certain, there are NO publishers here in Georgia that I’d give money to. The AJC are nothing but a bunch of race-baiting, Democrat shills, period.


27 posted on 09/19/2012 8:21:21 AM PDT by Gaffer
[ Post Reply | Private Reply | To 23 | View Replies]

To: wardaddy

the red line is revenue WITH online added


28 posted on 09/19/2012 8:22:38 AM PDT by GeronL (The Right to Life came before the Right to Pursue Happiness)
[ Post Reply | Private Reply | To 24 | View Replies]

To: Gaffer
These Democrat print-media dinosaurs need to be driven out of business.

I'm doing my part...haven't purchased a newspaper in years and years. I still see a few elderly folks in the area shuffling out to the paper tube every morning for their daily dose of propaganda...most of them are known Demorats.

Go figure. :-)

29 posted on 09/19/2012 8:28:24 AM PDT by who knows what evil? (G-d saved more animals than people on the ark...www.siameserescue.org.)
[ Post Reply | Private Reply | To 26 | View Replies]

To: Navy Patriot

That may already be whats happening.

They have been particularly intense partisans this year because I believe many of these are being subsidized under the table as a form of hidden campaign contributions. The NY Times for instance had its bailout by Carlos Slim, who I’m sure was looking for a benefit from another quarter. A favor for a friend, to be repaid by another friend. No doubt there was a quid pro quo as far as the expected behavior of the Times.

The same goes for broadcast news organizations, which have been money losers for a long time.

In the past newspapers were (mostly) independent businesses or units of a conglomerate that were expected to make profits. They had an overriding interest in selling copies and keeping advertisers happy.

Now that they can’t make it anymore as businesses, they have become purely political instruments.


30 posted on 09/19/2012 8:28:33 AM PDT by buwaya
[ Post Reply | Private Reply | To 9 | View Replies]

To: GeronL

You’ve given more thought to this subject than anyone else on these pages.

My observation is that big city newspapers target the people who remain after the higher income folks move to the suburbs. Inner city people are less educated, have less money and can’t be bothered to read a daily newspaper.

In other words, the big cities killed off the big city dailies.


31 posted on 09/19/2012 8:28:51 AM PDT by Eric in the Ozarks (I didn't post this. Someone else did.)
[ Post Reply | Private Reply | To 18 | View Replies]

To: Eric in the Ozarks

My “essay” was written for an online class a few years ago, they were already pushing that meme back then.

The liberal papers encouraged policies that drove away their customers and put their advertisers out of business.

great work. lol.


32 posted on 09/19/2012 8:35:07 AM PDT by GeronL (The Right to Life came before the Right to Pursue Happiness)
[ Post Reply | Private Reply | To 31 | View Replies]

To: buwaya

With the legal requirement that cities and counties and such have to publish notices in a print publication, we will likely see tiny weeklies survive serving only a tiny number of people interested in such things; lawyers, politicos, insiders, businesses wanting government contracts and stuff.

Sort of what tiny newspapers were doing a hundred and fifty years or so ago. UK governments used to (still do?) print their own “Gazettes” with nothing but official notices, laws passed and stuff like that


33 posted on 09/19/2012 8:39:46 AM PDT by GeronL (The Right to Life came before the Right to Pursue Happiness)
[ Post Reply | Private Reply | To 30 | View Replies]

To: all the best

Any business that advertises with a media outlet that is anti-business and is covering-up for the incompetence of this administration, has management that is not exercising due diligence with the stockholder’s hard-earned money. Management that behaves in this manner should be dismissed.


34 posted on 09/19/2012 8:42:55 AM PDT by blueunicorn6 ("A crack shot and a good dancer")
[ Post Reply | Private Reply | To 1 | View Replies]

To: kcvl

LOL


35 posted on 09/19/2012 9:21:28 AM PDT by DoughtyOne (Imagine how bad these global protests would be, if Obama hadn't won us so many new friends.)
[ Post Reply | Private Reply | To 25 | View Replies]

To: kcvl
BTW: I agree. Here I was referencing the term "MSM" though.

To me it's just the DNCpropagandist wing

36 posted on 09/19/2012 9:22:55 AM PDT by DoughtyOne (Imagine how bad these global protests would be, if Obama hadn't won us so many new friends.)
[ Post Reply | Private Reply | To 25 | View Replies]

To: GeronL
Outside funding creates the wrong incentives for newspapers.

My local paper is owned by a nonprofit organization - that ownership allows the paper to ignore citizen subscribers, the politics of small business that buy advertising, and the community in general. Not totally... but enough that it stops feeling like 'our paper'.

When a paper isn't part of the community - when they're so separated from their subscribers by age, class, values, concepts of fairness - they cease being useful for citizens. Well, beyond the obvious 'seeing what's on sale' or 'at the movies'.... things the Internet can and will continue to do better.

When a paper stops fighting for the respect and trust of their subscribers and turns their attention to how they're seen in 'the world of publishing' everything changes.

I know you understand this - from your comments Geron... but for others..

Think of a newspaper as if it's a toaster factory. The factory earns money by selling toasters to the city. When Suzy calls and complains her toaster's burning the toast, they care. Quality control is called - citizens are polled - if there's a production problem, it's changed. Natural healthy incentives keeping the system going.

Time goes by - all the toaster factories get bought out - each city has one toaster factory. And they're making money hand over fist... ( in the recent past this was true - relative to other industries - newspapers were little money making machines). Now the toaster factory hires from outside the area - they're looking for STAR POWER - young people out of places like Indiana - young people who can design toasters for the gods. Committees within the Toaster industry set up systems of prizes - prizes for the most elegant toasters. The best and brightest compete on such rarefied levels - beyond mere mortals ... amazing - beautiful ... toasters.

They ARE stars.

They DO SUCK LESS - an insider joke about how superior they are...suck less... so cute.

Again, Suzy calls and says - 'the toaster is beautiful but I don't need or want a toaster with eight slots that's connected to my computer and starts the coffee pot..." They're polite - but laugh about one of 'the crazies' calling.

We watch them - the boys at the New York Times - or the Tampa Bay Times - and we plead with them to consider us - they don't - and slowly we stop buying toasters. We toast bread on a cast iron skillet while hearing their self serving excuses about why the toaster factory's not making money - mixed with contempt for us. Contempt for people who don't understand their 'oh so wonderful' toasters with the elegant, award winning Pulitzer designs... and an industry dies.

37 posted on 09/19/2012 9:25:03 AM PDT by GOPJ (first they came for those clinging to their guns and religion, and I did not speak out....)
[ Post Reply | Private Reply | To 12 | View Replies]

To: DoughtyOne

Exactly!

They make me sick. They are channeling their feelings for what they think I believe which is totally opposite of what they think.


38 posted on 09/19/2012 9:31:49 AM PDT by kcvl
[ Post Reply | Private Reply | To 36 | View Replies]

To: Eric in the Ozarks; all the best; EGPWS; hecht; safetysign; Navy Patriot; DoughtyOne; Rudder; ...
Outside funding creates the wrong incentives for newspapers.

When a paper isn't part of the community - when incentives separate them from their subscribers by age, class, values, and concepts of fairness - they cease being useful for citizens. Well, beyond the obvious 'seeing what's on sale' or 'at the movies'.... things the Internet can and will continue to do better.

When a paper stops fighting for the respect and trust of their subscribers and turns their attention to how they're seen in 'the world of publishing' everything changes.

Think of a newspaper as if it's a toaster factory. The factory earns money by selling toasters to the city. When Suzy calls and complains her toaster's burning the toast, they care. Quality control is called - citizens are polled - if there's a production problem, it's changed. Natural healthy incentives keeping the system going.

Time goes by - all the toaster factories get bought out - each city has one toaster factory. And they're making money hand over fist... ( in the recent past this was true - relative to other industries - newspapers were little money making machines). Now the toaster factory hires from outside the area - they're looking for STAR POWER - young people out of places like Indiana - young people who can design toasters for the gods. Committees within the Toaster industry set up systems of prizes - prizes for the most elegant toasters. The best and brightest compete on such rarefied levels - beyond mere mortals ... amazing - beautiful ... toasters.

They ARE stars.

They DO SUCK LESS - an insider joke about how superior they are...suck less... so cute.

Again, Suzy calls and says - 'the toaster is beautiful but I don't need or want a toaster with eight slots that's connected to my computer and starts the coffee pot..." They're polite - but laugh about one of 'the crazies' calling.

We watch them - the boys at the New York Times - or the Tampa Bay Times - and we plead with them to consider us - they don't - and slowly we stop buying toasters. We toast bread on a cast iron skillet while hearing their self serving excuses about why the toaster factory's not making money - mixed with contempt for us. Contempt for people who don't understand their 'oh so wonderful' toasters with the elegant, award winning Pulitzer designs... and an industry dies.

39 posted on 09/19/2012 9:34:39 AM PDT by GOPJ (first they came for those clinging to their guns and religion, and I did not speak out....)
[ Post Reply | Private Reply | To 13 | View Replies]

To: GOPJ
Creative destruction.
40 posted on 09/19/2012 9:50:25 AM PDT by Eric in the Ozarks (I didn't post this. Someone else did.)
[ Post Reply | Private Reply | To 39 | View Replies]


Navigation: use the links below to view more comments.
first previous 1-2021-4041-49 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson