I’ve seen the Obama ads here in Ohio, BN, and they are not nice.
So, women aren’t turned off by democratic tough ads, they’re only turned off by republican tough ads.
I don’t buy it.
You missed the point.
Not all women, only the Frank Luntz focus group types that are still “deciding”...
The electorate is polarized, split almost down the middle politically, with a critical few “undecideds” whose votes are up for grabs. They hover between left and right, with convictions as firm as pudding. These are unfortunately critical target votes, and it is often easier to strike a cord with this voter demographic by appealing to their emotions - Obama’s (and Hitler’s) successful strategy.