Romney may be taking a page from Reagan here. In the midst of economic misery, one has to inspire hope in the hopeless. Reagan did that better than any candidate of my lifetime. Let’s see if Romney can do it.
Wow, that may just be the Republican version of the daisy ad.
Hits you right in the gut because most of us have been there at one time in our lives.
The only sounds are the clinking of the utensils and I’m hearing pouring rain outside - does anyone else hear the rain?
Great ad....
Hopefully this will run on national prime time...
The silence will grap people’s attention since the idiot box is squawking non stop ....all the time...
They will look to see why they tv is acting funny .... Silence
I like the ad. It shows the human face of unemployment. The Dad’s eyes look so sad... just despair. To illustrate how the unemployment rates affect families is a good thing. It takes away a cold percentage or number and makes it more “real” to the viewer. What popped into my mind is the same “dinner” is being played out by countless of other families across the U.S.
Russell [AFP Spokesmamn] said the person who saw the ad told him, "the first time I saw it I felt uncomfortable. The second time I felt sick. The third I wanted to cry."
Feeling uncomfortable was my reaction too. This ad feels real. The people look real. There is a "but for the grace of God, that could be me" aspect of the ad. As someone who was laid off (but fortunately quickly found another job) this summer, it brought back the shame I felt then.
This add needs to be played on every TV set. AFP should buy time on MSNBC for this ad.
It’s a white family, that’s totally racist! Although, I guess showing a black unemployed family would have been even more racist.
I don’t think there’s any meat on their plates.
These are the kind of bread and butter issues they should be doing in commercials... not Pelosi muting her phone on Barry. They should do others for gas prices and food costs at the grocery store.
Wow.
Obama administration relishes white union type people in the unemployment line. In their twisted little minds, whites had it coming because whites have always been “preferred” because of their whiteness. All the schools, and corporations have supposedly been structured to prefer whites.
The truth of the matter is, the schools and corporations were structured based on Judeo-Christian, Greco-Roman principles (WHICH BY THE WAY ARE SUPERIOR TO ANY OTHERS WORLDWIDE) and don’t favor the depraved and the twisted.
To which the depraved and the twisted protest “You can’t tell me what to do.”
WOW...
Very powerful. But we all know the first criticism by the left will be its racist because the family isn’t black.
To put the 12 million unemployed number in perspective, that is enough people to hold hands crossing the country from San Diego to Jacksonville @ six times.
But what about Big Bird?!!!! /s
Wow.
That was one of the best political ads I’ve ever seen. Subtle. Not a word spoken. But oh so damning. Note that the “dad” hasn’t shaven. The rain in the background. And the message is understated as well.
Wow.
What’s the problem? Barak The Beneficent will take care of these poor folk. /s
I wouldn’t call it “devastating”. It is very effective. But much of that effectiveness is reduced when the web url comes on. If I had made this ad I would have gifted it to the Romney campaign. How much more powerful would it be if it ASKED “Isn’t it time to try something new?” and then either “Mitt Romney” or “Romney/Ryan” logo thereafter.
That might be the most powerful political commercial I’ve ever seen.
The pictures tell 12.1 million words.
I saw this at ‘Ace of Spades’ yesterday...it is so powerful I knew it would turn up here at FR...this needs to get on television...ASAP.
My heart breaks for families like this. There are millions of them. Besides the fear they have of how they’re going to live, there is the depression from being unemployed that accompanies not being able to find a job.
I personally think companies will start hiring if Romney is elected just b/c they will have more confidence in his leadership.